BBB National Programs Podcasts

In this episode of Ad Watchers, our hosts discuss recent cases before the National Advertising Division (NAD) that demonstrate issues outlined in the FTC’s updated Endorsement Guides and outline the best practices you should follow to stay off the radar of the FTC and NAD.

With tens of thousands of entrepreneurs in the United States, how do these business leaders ensure privacy is part of any pivots or growth plans? What are the data wants vs the must haves? Priv hosts are joined by the Tech Diplomacy Network’s Katharina Koerner and Santa Clara University’s Professor Linsey Krolik to discuss the privacy questions entrepreneurs face when getting their business started.

In this episode of Privacy Abbreviated, professor Matthew Tokson joins our hosts to discuss how the collection and sale of private data may help government agencies circumvent legal requirements.

In this episode of Ad Watchers, your hosts discuss a critical link in the chain of advertising industry self-regulation: the National Advertising Review Board, or NARB, the appellate body for National Advertising Division cases. 

In this episode of Privacy Abbreviated, our hosts are joined by the Future of Privacy Forum’s Jameson Spivack to discuss how industry-developed standards and best practices can guide policymaking allowing hard law to adopt the lessons learned from soft law.

In this episode of Ad Watchers, hosts Dan and Annie take you behind the scenes of the U.S. system of self-regulation in the advertising industry and discuss some of the myths, misconceptions, and misunderstandings advertisers have.

The patchwork of privacy legislation at the state level is challenging, at best, and right now enforcement of CCPA in California is providing many lessons learned for both other states following in California’s footsteps and businesses trying to remain compliant with new, and old, privacy laws.

The Data Privacy Framework (DPF) program is now in effect, replacing Privacy Shield as the mechanism to allow the safe, seamless transfer of personal data from the EU to the U.S. in compliance with EU law. The IAPP’s Cobun Zweifel-Keegan joins us to explain the current landscape of cross-border data transfer privacy, break down the launch of the DPF program and what it means for U.S. businesses, and make some predictions about what the road ahead looks like.

Number one claims communicate powerful messages of comparative superiority over competitors and can be very effective in advertising a product or service, but powerful claims require careful use and strong support. So what does it take to be able to support a #1 claim?

Many people think privacy is a narrow lane, but in reality, privacy is so much more. In this episode of Priv, host Dona Fraser interviews our new co-host, Jason Cronk, on how he defines privacy, what drives him, and a little bit about his journey into a career in privacy.

As the expectation for representation has continued to rise, advertisers are turning to Diversity, Equity, Inclusion, and Belonging (DEIB) efforts to ensure everyone feels seen. NAD recognizes the significance of authenticity in these diverse depictions and will be enforcing new standards to hold companies accountable when they endorse harmful stereotypes in their advertisements. Listen now to understand the key components of a truly inclusive DEI campaign.

When we count steps with fitness trackers, log weight and diet information into apps, and share personal health information on platforms not covered by HIPAA, how is that information we input collected, safeguarded, and shared online, and who carries the burden of privacy protection? In this week’s Priv, we are joined by Tsimafei Savitski, Chief Legal Compliance Officer, and Roman Bugaev, Chief Technology Officer of Flo, an app designed to track ovulation cycles.

On October 7, the negotiations between the U.S. and European Commission regarding the future of the data privacy frameworks behind the Privacy Shield program were completed with the release of a Presidential Executive Order, passing the baton to the EU for the start of their adequacy process. Finally, after two years of limbo, the 5,000 businesses that rely on the EU-U.S. Privacy Shield framework got some insight into what steps the United States will take to uphold its commitment under a new EU-U.S. Data Privacy Framework.

Think about the times you felt tricked or frustrated by a membership or subscription that had a seamless signup process but was later difficult to cancel. Something that should be simple and transparent can be complicated, intentionally or unintentionally, in ways that impair consumer choice. These are examples of dark patterns. Unfortunately, dark patterns are becoming increasingly common as companies look for ways to boost profits. While some may seem harmless, others can have serious consequences for users. 

On this episode of Privacy Abbreviated, hosts Dona and Catherine are joined by Tracy Shapiro, a privacy expert, and partner at Wilson, Sonsini, Goodrich, & Rosati. Together, they discuss the many questions related to how virtual reality will force privacy standards to evolve in the coming years. Though no one has concrete answers yet, Tracy offers her predictions on the most likely outcomes.