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The National Advertising Division of the Council of Better Business Bureaus has determined that Novartis Consumer Health, Inc. provided adequate substantiation for advertising claims made for its Benefiber dietary fiber supplement.
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The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Nestlé Purina PetCare modify certain claims for its for its Purina Dog Chow products.
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The National Advertising Division of the Council of Better Business Bureaus has recommended NeatReceipts, Inc., modify Internet advertising for the company’s Neat Business Cards Reader.
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The National Advertising Division has recommended that Natural Factors, Inc., modify or discontinue certain claims for the company’s Theracurmin line of curcumin dietary supplements. Following its review of the company’s advertising, NAD determined that the company could support certain claims.
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The National Advertising Review Board (NARB) has named 21 new members to the advertising industry’s only peer-review process – a body that serves to assure that advertising claims are truthful and accurate. NARB members are selected for their standing in the industry. Their volunteer service to NARB is an invaluable component of advertising industry self-regulation.
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The National Advertising Review Board (NARB) recently welcomed 18 new members, selected for their standing and expertise, to serve with the advertising industry’s only peer-review organization.
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The National Advertising Division of the Council of Better Business Bureaus has recommended that Unilever United States, Inc. modify or discontinue certain claims for Degree Men Absolute Protection.
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UltraMax Health, Inc. the maker of Max Synapse dietary supplements, said the company has elected to voluntarily, permanently discontinue advertising claims for Max Synapse dietary supplements, following an inquiry by the National Advertising Division.
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ThermiGen, LLC., said it has voluntarily and permanently discontinued certain advertising claims for the company’s ThermiVa medical device.
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The National Advertising Division (NAD) of the Council of Better Business Bureaus has determined that text included on packaging for Target Moisturizing Scar Lotion by Target Corporation does not represent an advertising claim that requires substantiation.
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The National Advertising Division has recommended that Supragenix, LLC, discontinue certain advertising claims for the company’s “CB-1 Weight Gainer” dietary supplement, including claims that “CB-1 produces an actual increase in body mass that you keep when you stop taking it, not just temporary water weight.”
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The National Advertising Review Board (NARB) has determined that certain claims made by Matrixx Initiatives for its Zicam Cold Remedy products would not reasonably be understood to mean that use of the products prevents colds.
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The National Advertising Division has referred advertising claims made by International Institute of Health for its Black Gold dietary supplement to the Federal Trade Commission for further review.
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The National Advertising Division has referred advertising claims made by Guardian Technologies, LLC to the Federal Trade Commission for possible enforcement action after the company stated it would not comply with NAD’s recommendations to discontinue certain HEPA performance claims for its GermGuardian and PureGuardian air purifiers and replacement filters.
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The National Advertising Division has referred advertising claims made by 3B Medical, Inc. for its Lumin CPAP Cleaner to the Federal Trade Commission and Food & Drug Administration for possible enforcement action after the company stated it would not comply with NAD’s recommendations to discontinue certain claims that a competing CPAP cleaner’s use of ozone as a germicide rendered it unsafe and dangerous to consumers’ respiratory health.
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The National Advertising Division of the Council of Better Business Bureaus has determined that Wendy’s International, Inc., provided sufficient evidence to support express and product description claims made in the context of the company’s “Always Fresh, Never Frozen” advertising campaign.
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Advertising claims made in the context of viral videos produced to build interest in a product are subject to the same standards of truth and accuracy as advertisements published in traditional media, The National Advertising Division of the Council of Better Business Bureaus said today.
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The National Advertising Division has determined that website advertising featuring comparative maps of the 4G LTE service offered by Verizon Wireless and certain competitors is not likely to mislead consumers. However, NAD has recommended that Verizon Wireless discontinue a television commercial that features the maps, and the claim that Verizon has “2x Bandwidth in Cities Coast to Coast.”
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The National Advertising Division of the Council of Better Business Bureaus has recommended that University Medical Products USA, Inc., discontinue certain claims for the company’s AcneFree Clear Skin Treatments and AcneFree Severe Acne System. NAD determined that certain claims made for the products were supported by the advertiser’s evidence.
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The National Advertising Division has recommended that Capital One Bank (USA) modify or discontinue one commercial for the company’s Quicksilver cash-back credit card. NAD determined that a second commercial did not convey an implied message about competitors’ cash-back cards and found that neither commercial conveyed an overall message of superiority.