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The National Advertising Division of the Council of Better Business Bureaus has recommended that Your Baby Can, LLC, which markets the “Your Baby Can Read Early Language Development System,” modify or discontinue certain advertising claims included in testimonials for the program.
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The National Advertising Division of the Council of Better Business Bureaus has recommended that Your Baby Can, LLC, which markets the “Your Baby Can Read Early Language Development System,” modify or discontinue certain advertising claims included in testimonials for the program.
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In response to an inquiry by the National Advertising Division of the Council of Better Business Bureaus, Deephaven Nutraceuticals has voluntarily agreed to discontinue certain advertising claims and testimonials for the company’s “Bravina” dietary supplement, advertised as a product for “sufferers of public speaking anxiety.” NAD found the company’s action necessary and proper; further, NAD recommended that the company discontinue marketing the product as “The Speech Pill.”
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Following a challenge by Johnson & Johnson Consumer Inc., the National Advertising Division recommended that Wink Naturals LLC discontinue certain challenged claims in online and social media advertising for its Kids Sleep Drops, Sleep Zen Melts and Kids Sleep Melts, and Pure Sleep & Breath Chest Rub.
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The National Advertising Division of the Council of Better Business Bureaus has recommended that Prestige Brands discontinue advertising its Chloraseptic Max Oral Anesthetic/ Demulcent Lozenges and Chloraseptic Max Oral Anesthetic/ Demulcent Sore Throat Spray as “The strongest medicine you can get without a prescription.”
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The National Advertising Division of the Council of Better Business Bureaus has determined that Bayer Healthcare, LLC, can substantiate claims made in packaging, television, print, and Internet advertising for Aleve and Aleve Liquid Gels products.
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The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Bayer Healthcare discontinue durational claims and modify the name of its All-Day Energy multivitamin. NAD determined that this durational claim is not adequately supported by the evidence presented to NAD during its inquiry. Bayer Healthcare has said it will appeal to the National Advertising Review Board (NARB) NAD’s decision as it relates to the product name.
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The National Advertising Division has recommended that Vogue International, Inc., modify packaging for certain shampoos and conditioners in its “Proganix” product line to avoid conveying the message that specific exotic ingredients are responsible for specific product benefits.
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The National Advertising Division has recommended that Vital g-NETICS discontinue certain claims for the company’s claims for the company’s FlexSure Restorative Joint Health dietary supplement, including claims the product is “clinically proven” to be effective.
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The National Advertising Division has recommended that Virtua Health System discontinue certain advertising claims for the hospital chain’s minimally invasive, “quad-sparing” knee-replacement surgery.
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The National Advertising Division recently decided two separate cases involving advertising claims made for golf clubs, following challenges filed by Taylor Made Golf Company, Inc. and Callaway Golf Company.
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The National Advertising Division has recommended VH Nutrition, LLC discontinue certain advertising claims for the company’s TriDrive dietary supplement, a product promoted to triathletes through internet advertising.
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The National Advertising Division has recommended that Charter Communications Inc., discontinue broadcast advertising that conveyed an unsubstantiated message about the impact on customer service of the merger of AT&T and DirecTV.
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The National Advertising Division has recommended that Gurwitch Products LLC provide a more detailed disclosure in print advertising for the company’s “Laura Mercier Tinted Moisturizer.”
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The National Advertising Division has referred broadcast advertising from Wal-Mart Stores, Inc., to the Federal Trade Commission for review, after the company declined to participate in an NAD proceeding.
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The National Advertising Division has referred advertising claims made by T-Mobile USA Inc., to the Federal Trade Commission (FTC) and Federal Communications Commission (FCC) for further review after the company declined to participate in a proceeding before NAD.
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The National Advertising Division has referred pricing claims made at StubHub.com, an online ticket exchange, to the Federal Trade Commission (FTC) after the company declined to comply with NAD’s recommendations to more clearly disclose the additional taxes and fees applied to each ticket purchase.
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The National Advertising Division has recommended that Vestagen Protective Technologies, Inc., discontinue certain advertising claims for the company’s Vestex fabric, including claims that garments made with Vestex fabric protect healthcare workers and their patients from pathogens, dangerous contaminants and healthcare-associated infections.
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The National Advertising Division has recommended that Verizon modify certain broadcast advertising to avoid conveying the falsely disparaging, unsupported message that Internet service provided by cable companies is significantly slower than Verizon’s fiber-optic FiOS service.
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In the first case involving advertising for 5G to come before the National Advertising Division, NAD has recommended that Verizon Communications, Inc. modify or discontinue certain claims regarding its 5G services following a challenge by AT&T Services, Inc.