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4/24/2023 - National Advertising Review Board Finds “You Need a Better Network” Claim for Verizon’s Wireless Service to Be Puffery in Specific Television Commercial
New York, NY – April 24, 2023 – A panel of the National Advertising Review Board (NARB), the appellate body of BBB National Programs, determined that Verizon Communications' use of the phrase “you need a better network” in the context of the “Tis the Season” television commercial was puffery.
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4/20/2023 - National Advertising Review Board Recommends Smile Prep Modify or Discontinue Claims and Disclosures on SmilePrep.com
A panel of the National Advertising Review Board (NARB) recommended that Smile Prep, LLC discontinue certain ranking and performance claims, avoid conveying messages regarding preferential treatment to affiliate partners and that its rankings and reviews are objective, and clearly disclose Smile Prep's claims that are advertising.
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4/13/2023 - Vegamour Discontinues Certain Advertising Claims for Gro Ageless Anti-Gray Hair Serum Following National Advertising Division Challenge
New York, NY – April 13, 2023 – In response to a BBB National Programs National Advertising Division (NAD) challenge, brought as part of NAD’s routine monitoring of national advertising for truth and transparency, Vegamour voluntarily discontinued advertising claims regarding its Gro Ageless Anti-Gray Hair Serum.
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4/12/2023 - National Advertising Division Recommends Fitness Cubed Discontinue Health-Related Claims for Cubii Seated Elliptical Trainer
New York, NY – April 12, 2023 – In a challenge brought by Actegy Health Inc., the National Advertising Division (NAD) recommended that Fitness Cubed, Inc. discontinue health-related express and implied claims for its Cubii Seated Elliptical Trainer.
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4/11/2023 - National Advertising Review Board Recommends Molson Coors Discontinue “Light Beer Shouldn’t Taste Like Water” Claim in Two Advertisements
New York, NY – April 11, 2023 – A panel of the National Advertising Review Board (NARB), the appellate body of BBB National Programs, recommended that Molson Coors Beverage Company discontinue the claim that “light beer shouldn’t taste like water. It should taste like beer” in the context of two challenged advertisements promoting Miller Lite.
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4/05/2023 - National Advertising Division Recommends Cocofloss Discontinue or Modify Comparative Claim vs. “Flat Slippery Floss”
New York, NY – April 5, 2023 – In a Fast-Track SWIFT challenge brought by P&G, the National Advertising Division (NAD) recommended that Cocofloss discontinue a claim for its Cocofloss brand of woven dental floss or modify its advertising to avoid conveying the unsupported message that floss such as P&G’s Glide Floss is ineffective.
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4/05/2023 - National Advertising Division Finds Spectrum’s “Most Consistent Download Speeds” Claim Supported
New York, NY – April 5, 2023 – In a Fast-Track SWIFT challenge brought by AT&T Services, the National Advertising Division (NAD) determined that Charter Communications substantiated the “most consistent download speeds” claim for its Spectrum Internet service.
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4/04/2023 - In National Advertising Division Challenge, Neurotrack Voluntarily Discontinues Certain Cognitive Health Program Claims
New York, NY – April 4, 2023 – Following a National Advertising Division (NAD) challenge, brought by competitor Posit Science, Neurotrack Technologies, Inc. voluntarily discontinued certain claims for its Cognitive Health Program.
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3/23/2023 - National Advertising Division Recommends T-Mobile Discontinue Most Reliable 5G Network According to umlaut Claims
New York, NY – March 23, 2023 – In a challenge brought by AT&T Services, Inc., the National Advertising Division (NAD) recommended that T-Mobile, U.S., Inc. discontinue advertising claims that its wireless service has the most reliable 5G network according to the third-party testing company, umlaut.
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3/16/2023 - National Advertising Review Board Recommends American Beverage Association Modify Certain Environmental Benefit Claims for “Every Bottle Back” Initiative
New York, NY – March 16, 2023 – A panel of the National Advertising Review Board (NARB) recommended that the American Beverage Association (ABA) modify certain aspirational claims regarding the use of recycled materials in bottles, as well as claims relating to ABA’s partnerships with non-profit organizations and efforts to achieve sustainability goals.
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3/16/2023 - Comcast Appeals National Advertising Division Recommendation to Modify or Discontinue Certain Advertising Claims for Xfinity Mobile
New York, NY – March 16, 2023 – In a challenge brought by AT&T, the National Advertising Division (NAD) recommended that Comcast Cable modify claims that its Xfinity Mobile service is the “fastest mobile service;” discontinue its “most reliable,” “highest ranked,” and “best network” claims for Xfinity Mobile; and clearly and conspicuously disclose that an Xfinity Internet subscription is required for Xfinity’s mobile service.
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3/15/2023 - National Advertising Division Finds Charter’s “Most Reliable Internet” Claim Supported; Recommendation to Modify or Discontinue Other Claims is Appealed
New York, NY – March 15, 2023 – Acting on a challenge brought by Frontier Communications, the National Advertising Division (NAD) determined that Charter Communications provided a reasonable basis for its “most reliable internet claim.” However, NAD recommended that Charter modify or discontinue other challenged claims for its cable internet service.
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3/15/2023 - In National Advertising Division Challenge, “Non-Toxic” and “Eco-Friendly” Claims for Weiman Cleaning Products Voluntarily Discontinued
New York, NY – March 15, 2023 – In a National Advertising Division (NAD) challenge, brought by competitor S.C. Johnson, PurposeBuilt Brands and Weiman Products voluntarily discontinued “non-toxic” and “eco-friendly” advertising claims for its Weiman cleaning products.
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3/14/2023 - Routine Wellness Discontinues Advertising Claims for Shampoo and Conditioner Following National Advertising Division Challenge
New York, NY – March 14, 2023 – As part of the National Advertising Division (NAD) routine monitoring of national advertising for truth and transparency, following a NAD inquiry, Routine Wellness voluntarily discontinued advertising claims regarding its shampoo and conditioner.
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3/14/2023 - Frontier Voluntarily Discontinues “Whole Home Wi-Fi Guarantee” Claim Following Charter’s National Advertising Division Challenge
New York, NY – March 14, 2023 – Following a Fast-Track SWIFT challenge brought by competitor Charter Communications, Inc., Frontier Communications voluntarily discontinued its “Whole Home Wi-Fi Guarantee” claim that appeared in various media, including television commercials, radio advertisements, and digital advertising.
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3/13/2023 - National Advertising Division Finds Certain Frontier Fiber Internet Services Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – March 13, 2023 – Acting on a challenge brought by Charter Communications, Inc., the National Advertising Division (NAD) determined that certain claims made by Frontier Communications Parent, Inc. for its Frontier Fiber internet services were supported. However, NAD recommended that other claims be modified or discontinued.
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3/08/2023 - National Advertising Review Board Recommends SharkNinja Discontinue or Modify Certain Claims for Shark Air Purifiers
New York, NY – March 8, 2023 – A panel of the National Advertising Review Board (NARB) recommended that SharkNinja discontinue claims that its Shark Air Purifier 6 meets or exceeds HEPA standards and that its air purifiers perform better than other HEPA-labeled air purifiers, and recommended they modify its “Clean Air 100%” claim.
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3/06/2023 - Direct Selling Self-Regulatory Council Refers Karatbars Earnings Claims to the FTC for Possible Enforcement Action
McLean, VA – March 6, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) has referred direct selling company Karatbars International to the FTC for possible enforcement action after Karatbars failed to respond to a DSSRC inquiry into earnings claims made on social media by Karatbars salesforce members.
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2/28/2023 - National Advertising Division Recommends that Verizon Modify Disclosures in Connection with Pricing Claim of “$25 a Line Guaranteed for Three Years”
New York, NY – February 28, 2023 – In a Fast-Track SWIFT challenge brought by AT&T, the National Advertising Division (NAD) recommended that Verizon modify disclosures used in connection with its claim that consumers who switch to Verizon will get service “for just $25 a line guaranteed for three years.”
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2/27/2023 - National Advertising Division Recommends Pier 1 Imports Clearly and Conspicuously Disclose Material Terms of Pier 1 Rewards Membership
New York, NY – February 27, 2023 – The National Advertising Division (NAD) recommended that Pier 1 Imports clearly and conspicuously disclose the material terms of the Pier 1 Rewards customer loyalty program at the time a consumer adds an item to their cart.
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Latest Decisions
National Advertising Division Recommends The Princeton Review Discontinue Point Increase Claims for MCAT Test Preparation Services
New York, NY – April 18, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that The Princeton Review (TPR) discontinue claims that its students “Score a 515+ on the MCAT or add 15 points depending on your starting score. Guaranteed or your money back.”
Direct Selling Self-Regulatory Council Recommends Trades of Hope Discontinue Salesforce Member Earnings Claims
McLean, VA – April 17, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Trades of Hope discontinue certain earnings claims made by salesforce members on Facebook and YouTube.
National Advertising Division Recommends Lily of the Desert Nutraceuticals Discontinue “100% Pure Avocado Oil” Claim for Tropical Plantation Avocado Oil
New York, NY – April 15, 2024 – The National Advertising Division recommended that Lily of the Desert Nutraceuticals discontinue the claim “100% Pure Avocado Oil” for its Tropical Plantation Avocado Oil and avoid conveying the unsupported message that the product is 100% pure avocado...
National Advertising Division Finds Certain Fenty Skin Melt AWF Cleanser Performance Claims Supported; Recommends Modifications to Disclosures
New York, NY – April 12, 2024 – The National Advertising Division determined, as part of its routine monitoring program, that Fenty Skin LLC provided a reasonable basis for certain claims for its Melt AWF Jelly Oil Makeup-Melting Cleanser.