DSSRC Administrative Closure #109

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding two Facebook posts disseminated by Company salesforce members that were identified during DSSRC’s monitoring of the direct selling industry. DSSRC expressed its concern to the Company that the two posts implied that salesforce members can replace their income through participation in the Company’s business opportunity. 

Shortly after the Company received the DSSRC inquiry, it informed DSSRC that it had contacted both salesforce members and had the two Facebook posts removed. Moreover, both salesforce members were provided with additional education regarding the Company’s Policy & Procedures (a copy of which was provided to DSSRC) regarding income claims. The Company also explained to DSSRC that it has an ongoing action plan in place to ensure compliance with DSSRC standards regarding income claims, including the use of income claim disclaimers on marketing materials on a regular basis, and coaching any salesforce members who are in violation of the Company’s income claims policy. 

Based upon the Company’s actions to promptly contact the salesforce members responsible for the posts and have the posts expeditiously removed, DSSRC administratively closed its inquiry.

(closed on 11/30/2020)

Latest Decisions

Decision

National Advertising Division Finds Certain Bausch + Lomb Claims for INFUSE Contact Lenses Supported; Advertiser Appeals Other Findings

New York, NY – December 1, 2021 – The National Advertising Division (NAD) determined that Bausch Health provided a reasonable basis for certain INFUSE silicone hydrogel (SiHy) daily contact lens and lens property claims. 

Read the Decision
Decision

National Advertising Division Recommends Byte Disclose Incentivized Reviews for Aligner Products

New York, NY – November 30, 2021 – The National Advertising Division (NAD) of BBB National Programs recommended that Straight Smile, LLC (Byte) take reasonable measures to provide clear and conspicuous disclosures informing consumers that the review was incentivized for each incentivized review on its website and on BestCompany.com, and...

Read the Decision
Decision

Direct Selling Self-Regulatory Council Recommends Daxen Discontinue Certain Earnings and Health-Related Product Performance Claims

McLean, VA – November 24, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain product performance and earnings claims made by Daxen, Inc. and its salesforce be discontinued. Central to this inquiry was a concern that the challenged product performance claims communicated...

Read the Decision
Decision

T-Mobile Appeals National Advertising Division Recommendation to Discontinue “America’s . . . Most Reliable 5G Network” and Other Claims

New York, NY – November 23, 2021 – The National Advertising Division (NAD) recommended that T-Mobile discontinue certain advertising claims for T-Mobile’s 5G network. T-Mobile will appeal NAD’s decision. The claims, which appeared in television, radio, and internet advertising, were challenged by...

Read the Decision