DSSRC Administrative Closure #127
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding four Facebook posts disseminated by Company salesforce members. All four posts referenced the products ability to treat coronavirus by virtue of the product’s efficacy at boosting the immune system. While some of the claims expressly identified COVID-19 (e.g., “Lets fight COVID-19 – Boost your immunity”) other claims made general reference to fighting viruses in a context that DSSRC determined could be interpreted by consumers as referring specifically to COVID-19 (e.g., “Helps you get rid of the virus”). Two of the posts were disseminated by sales force members located in foreign countries.
Immediately after receipt of DSSRC’s opening letter, the Company promptly contacted the salesforce members responsible for the subject social media posts and had its sales force members disable all four posts. Based upon the Company’s good faith efforts to address the concerns of DSSRC, DSSRC administratively closed this inquiry.
(closed on 2/1/2021)
Subscribe to the Ad Law Insights or Privacy Initiatives newsletters for an exclusive monthly analysis and insider perspectives on the latest trends and case decisions in advertising law and data privacy.
Latest Decisions
National Advertising Division Recommends The Princeton Review Discontinue Point Increase Claims for MCAT Test Preparation Services
New York, NY – April 18, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that The Princeton Review (TPR) discontinue claims that its students “Score a 515+ on the MCAT or add 15 points depending on your starting score. Guaranteed or your money back.”
Direct Selling Self-Regulatory Council Recommends Trades of Hope Discontinue Salesforce Member Earnings Claims
McLean, VA – April 17, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Trades of Hope discontinue certain earnings claims made by salesforce members on Facebook and YouTube.
National Advertising Division Recommends Lily of the Desert Nutraceuticals Discontinue “100% Pure Avocado Oil” Claim for Tropical Plantation Avocado Oil
New York, NY – April 15, 2024 – The National Advertising Division recommended that Lily of the Desert Nutraceuticals discontinue the claim “100% Pure Avocado Oil” for its Tropical Plantation Avocado Oil and avoid conveying the unsupported message that the product is 100% pure avocado...
National Advertising Division Finds Certain Fenty Skin Melt AWF Cleanser Performance Claims Supported; Recommends Modifications to Disclosures
New York, NY – April 12, 2024 – The National Advertising Division determined, as part of its routine monitoring program, that Fenty Skin LLC provided a reasonable basis for certain claims for its Melt AWF Jelly Oil Makeup-Melting Cleanser.