Zinzino Agrees to Direct Selling Self-Regulatory Council Recommendation to Modify and Discontinue Certain Product Performance and Earnings Claims

For Immediate Release
Contact: Abby Hills, Director of Communications, BBB National Programs

703.247.9330 / press@bbbnp.org

McLean, VA – June 17, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs announced the modification and discontinuation of certain product performance and earnings claims made by Zinzino LLC, with two other such claims awaiting final resolution by the nutritional supplements direct selling company. 

The DSSRC inquiry was commenced through the non-profit watchdog’s ongoing independent monitoring of advertising and marketing claims in the direct selling industry. The claims that were the subject of the inquiry were disseminated by Zinzino salesforce members on social media as well as on the Zinzino company website and included, but were not limited to:

Product Claims

  • “COVID-19 Solution: Omega 3 and Vitamin-D can help with this disease”
  • “CORONA VIRUS PROTECTION: My Recommendation and what we use. You can choose from several packages to suit your needs, but each is based on Balance Oil which can eliminate cellular inflammation to make cell membranes more permeable”


Earnings Claim

  • “Zinzino represents a unique opportunity. Start part-time or full-time self-employment with minimal risk. As an independent partner you will experience the joy that comes from selling breakthrough products that really change lives. Take the first step towards health and wealth today.”


Zinzino, headquartered in Frölunda, Sweden with a subsidiary in Jupiter, Florida.  did not dispute that the Company’s products were not intended to diagnose, treat, cure, or prevent any disease and there was no testing data provided by Zinzino into the case record indicating that its products are effective against the coronavirus.

Zinzino participated in the DSSRC process in good faith, discontinuing one of the social media posts, and taking immediate action to request that both the second product performance social media post and the website earnings claim be removed. 

DSSRC requested copies of its communication to the salesforce member responsible for the second product performance social media post, asking the salesforce member to remove the post. Zinzino has not yet provided DSSRC with copies of the correspondence to the salesforce member and, accordingly, there was no indication given regarding the subsequent enforcement measures, if any, that were taken against the salesforce member. 

Regarding the website earnings claim, DSSRC concluded that the claim on the Zinzino website could be reasonably interpreted by consumers as meaning that they can expect to earn significant (i.e., “full-time”) income from the Zinzino business opportunity. Moreover, DSSRC determined that the statement “Take the first step towards … wealth today” contributed to such a take-away.

Although Zinzino indicated that it submitted a request to their compliance committee to remove or significantly revise the statement, the claim remained on the website in its original context throughout the pendency of the DSSRC inquiry. DSSRC recommends that Zinzino take immediate steps to remove or significantly modify the statement. 

Zinzino’s company statement said “Zinzino appreciates the recommendation of the DSSRC. The Company is in the process of revising the website and contacting the salesforce members responsible for the remaining post. This correspondence will confirm that Zinzino agrees to adhere to your recommendations in full.”

All BBB National Programs case decisions can be found in the case decision library


About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. The non-profit organization creates a fairer playing field for businesses and a better experience for consumers through the development and delivery of effective third-party accountability and dispute resolution programs. Embracing its role as an independent organization since the restructuring of the Council of Better Business Bureaus in June 2019, BBB National Programs today oversees more than a dozen leading national industry self-regulation programs, and continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-directed marketing, and privacy. To learn more, visit bbbprograms.org.

About the Direct Selling Self-Regulatory Council: The Direct Selling Self-Regulatory Council (DSSRC), a division of BBB National Programs, provides independent, impartial monitoring, dispute resolution, and enforcement of false product claims and income representations made by direct selling companies and their salesforce members across digital platforms. The DSSRC seeks to establish high standards of integrity and business ethics for all direct selling companies in the marketplace. 

Latest Decisions


National Advertising Division Finds Certain Verizon 5G Claims Supported; Recommends Modification or Discontinuation of Others

New York, NY – October 19, 2021 – In the first National Advertising Division (NAD) Complex Track case, NAD determined that certain comparative performance claims for Verizon Wireless, Inc.’s 5G wireless service are supported or are non-actionable puffery. 
Read the Decision

National Advertising Review Board Finds Certain AT&T Comparative Advertising Claims Supported; Recommends Discontinuation or Modification of Others

New York, NY – October 14, 2021 – The National Advertising Review Board (NARB) has determined that AT&T Services, Inc. properly supported certain comparative advertising claims for its fiber-optic internet service in one commercial and one internet video advertisement. However, it...

Read the Decision

ChromaDex, Inc. Discontinues Advertising Claims for Tru Niagen Dietary Supplement Following National Advertising Division Challenge

New York, NY – October 5, 2021 – Following a National Advertising Division (NAD) challenge, brought as part of NAD’s routine monitoring of national advertising for truth and transparency, the advertiser ChromaDex, Inc. permanently discontinued advertising claims regarding the performance benefits of its...

Read the Decision

DSSRC Refers Earnings and Health-Related Product Performance Claims for Q Sciences to FTC and Utah Attorney General

McLean, VA – September 28, 2021 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs referred certain earnings and representative product performance claims to the Federal Trade Commission (FTC) and Utah Attorney General’s Office for possible enforcement action after Q Sciences, a direct selling...

Read the Decision