BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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4/21/2017 - CARU Finds Commercial That Aired on Disney Channel Was in Compliance with CARU Guidelines
The Children’s Advertising Review Unit (CARU) has determined that a commercial for Mattel’s “Minnie’s Sparkle n’ Spin Fashion Bow-tique” didn’t contravene CARU’s guidelines on the blurring of advertising and program content. -
3/28/2017 - CARU Recommends Tech 4 Kids Modify Broadcast Ad for 3D Magic ImagiPen to Better Disclose Product Drying Time, Need for Adult Supervision
The Children’s Advertising Review Unit (CARU) has recommended that Tech 4 Kids, maker of the 3D Magic ImagiPen, modify broadcast advertising to more clearly disclose both the drying time necessary for the three-dimensional creations produced with the pen and that adult supervision is required. -
2/10/2017 - CARU Recommends Wobble Works Modify Broadcast Ad for 3Doodler Start Pen to Better Disclose What’s Included with Initial Purchase
The Children’s Advertising Review Unit (CARU) has recommended that Wobble Works, Inc., the maker of the 3Doodler Start Pen, modify broadcast advertising that doesn’t clearly disclose how much “Eco-plastic” filament is included with the initial purchase of the product. -
12/09/2016 - CARU Recommends Moose Toys Modify, Discontinue Commercial for ‘Selfie-Mic,’ ‘StarMaker App’
The Children’s Advertising Review Unit (CARU) has recommended that Moose Toys, maker of the “Selfie Mic”, discontinue advertising claims that imply children under the age of 13 can use all the features associated with the age-gated “Star Maker” app promoted with the Moose product. -
12/01/2016 - Skechers Discontinues Spot Following CARU Inquiry Into Safety Concerns
Skechers, maker of Skech-Air shoes, said it would discontinue a broadcast spot that raised the concern of the Children’s Advertising Review Unit (CARU) over the depiction of activities that might be unsafe for children. -
11/07/2016 - CARU Recommends Moose Toys Better Disclose Drying Time for ‘Qixels 3D Maker’
The Children’s Advertising Review Unit (CARU) has recommended that Moose Toys add an audio disclosure to broadcast advertising for “Qixels 3D Maker” to better assure that children understand their Qixel creations require up to 60 minutes drying time before they are handled. -
11/07/2016 - CARU Recommends PlayMonster Better Disclose that its ‘Chrono Bomb’ Game Uses String to Simulate Laser Field
The Children’s Advertising Review Unit (CARU) has recommended that PlayMonster, LLC, the make of the “Chrono Bomb” game, add an audio disclosure to broadcast advertising to assure child viewers better understand that the game uses colored string to simulate a laser field. The advertiser has agreed to do so. -
11/03/2016 - CARU Recommends Dave & Buster’s Discontinue Play-for-Free Advertising Claims Following Review
The Children’s Advertising Review Unit (CARU) has recommended that Dave & Buster’s Entertainment Inc., discontinue claims that children can play the video games “Luigi’s Mansion” and “Mario Kart Arcade Grand Prix” for free, given that the offer requires consumers to make a $10 purchase. The company has said that the advertising at issue will not run again. -
9/21/2016 - CARU Examines Ad for Dirty South Bat’s W.A.R. Product; Recommends Advertiser Modify, Discontinue Claims
The Children’s Advertising Review Unit (CARU) has determined that claims made in testimonials for Dirty South Bat’s W.A.R. baseball bats should be modified or discontinued. -
9/12/2016 - ‘EvanTube’ YouTube Channels to Disclose Sponsored Videos as Advertising Following CARU Inquiry
The “EvanTube” YouTube Channels – EvanTubeHD, EvanTubeRAW and EvanTubeGaming – will include, going forward, an audio disclosure before each new sponsored video to assure that child viewers understand that the content they are about to see is advertising.