BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
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2/17/2016 - CARU Recommends Wicked Cool Toys Modify TV Ad that Doesn’t Adequately Depict Adult Supervision; Company Agrees to Do So
The Children’s Advertising Review Unit has recommended that Wicked Cool Toys modify broadcast advertising for the “Girl Scouts Cookie Oven” to depict adult supervision of children using the product. The company has agreed to do so. -
2/09/2016 - CARU Recommends DorkDiaries.com Modify Website to Better Comply with Guidelines, COPPA
Rachel Renée Russell, author and operator of the website DorkDiaries.com, said the site has revised its privacy practices following an inquiry from the Children’s Advertising Review Unit. -
1/20/2016 - CARU Recommends Skechers Discontinue Implied Claim for ‘Skech-Air’ Shoes’
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that Skechers USA modify broadcast advertising for the company’s Skech-Air shoes to avoid suggesting wearing the shoes will allow a child to bounce or jump high. -
1/15/2016 - CARU Recommends JAKKS Modify Broadcast Ad for Mario Kart to Better Disclose Toy’s Capabilities
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that JAKKS Pacific, Inc., modify television advertising for its Mario Kart 8 Anti-Gravity RC Racer to better disclose that the toy does not make racecar sounds. -
12/17/2015 - CARU Recommends Kraft Modify TV Ad that Doesn’t Adequately Depict Adult Supervision; Company Agrees to Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that Kraft Food Group, Inc., modify broadcast advertising for the company’s “Capri Sun Roarin’ Waters” beverage that doesn’t depict adult supervision of children in a swimming pool. -
12/02/2015 - CARU Recommends Conair Modify Broadcast Ad for ‘Quick Twist’ to Better Disclose that Batteries Are Not Included; Company Agrees to Do So
The Children’s Advertising Review Unit of the Council of Better Business Bureaus (CARU) has recommended that Conair Corp., maker of the “Quick Twist” hair braiding tool, modify broadcast advertising for the product to better disclose that batteries are not included with the initial purchase. -
10/28/2015 - Following CARU Inquiry, Art for Kids Modifies Website to ‘Better Protect Children’s Privacy
Art for Kids, LLC, operator of the website ArtforKidsHub.com, has modified its website and advertising practices to better protect children’s privacy, following an inquiry by the Children’s Advertising Review Unit. -
10/28/2015 - Following CARU Inquiry, App Maker Kiloo Agrees to Modify ‘Subway Surfers’ Privacy Policy to Better Protect Child Players
Kiloo, Inc., maker of the “Subway Surfer” mobile application, has agreed to modify the game’s privacy policy following an inquiry from the Children’s Advertising Review Unit (CARU). -
9/15/2015 - CARU Reviews ‘Pottermore’ Site, Works with Operator to Address Certain Privacy Practices
Pottermore, Ltd., has revised the site’s privacy policy and added a session cookie to its registration process, following an inquiry from the Children’s Advertising Review Unit. -
9/10/2015 - CARU Refers Broadcast Advertising for PG-13-Rated ‘Ant-Man’ to MPAA for Further Review
The Children’s Advertising Review Unit has referred advertising for the film “Ant-Man” to the Motion Picture Association of America (MPAA) for further review.