DSSRC Administrative Closure #45
DSSRC contacted a direct selling company about one social media post disseminated by a salesforce member. The subject social media posts came to DSSRC’s attention pursuant to its independent monitoring of advertising in the direct selling marketplace. Specifically, DSSRC expressed concern that the social media post conveyed unsubstantiated product, health and wellness benefits that the Company’s direct selling products can protect against COVID-19.
The post in question claimed that due to the current COVID-19 pandemic, individuals should be focused on boosting their immune system to help protect against the virus. The advertisement went on to claim that the Company’s product can help in boosting your immune system in order to help protect against the COVID-19 virus.
In response to DSSRC’s inquiry, the Company expressed their gratitude for DSSRC bringing the social media post to their attention. The Company reached out to the distributor and informed the distributor that their post was flagged and that the post either needs to be removed or edited to come into compliance with the Company’s policies. The post in question was edited and now states, “Love [Company’s name]!”
DSSRC expressed its appreciation to the Company for its efforts in removing the posts and its dedication to educating their independent consultants. As a result of the prompt actions taken by the Company, DSSRC administratively closed the inquiry.