BBB National Programs Newsroom

The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace

Jan 27, 2021

Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this episode, Colin O'Malley, Founder of the Lucid Privacy Group, Christy Harris, Director of Technology & Privacy Research at the Future of Privacy Forum, and Ayaz Minhas, former Data Privacy Manager for BBB National Programs, discuss the challenges and opportunities this ‘perfect storm’ is creating.

The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace

Jan 27, 2021

Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this episode, Colin O'Malley, Founder of the Lucid Privacy Group, Christy Harris, Director of Technology & Privacy Research at the Future of Privacy Forum, and Ayaz Minhas, former Data Privacy Manager for BBB National Programs, discuss the challenges and opportunities this ‘perfect storm’ is creating.

Blog

The Do’s and Don’ts of Buying Smart for Baby: A Primer from Privacy Experts

Researching a new product and finding the critical or in-depth information you are looking for to build confidence in your purchasing decision often requires sifting through superficial lists of “best products.” These lists are often sponsored by the products they feature, which means instead of a focus on being helpful they are full of incentivized endorsements and affiliate links. In this blog, we provide a list – not a sponsored list – of some do’s and don’ts for how to confidently research smart devices.
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Blog

When Web Designs Turn Into Dark Patterns And What To Do About It

Recently I wrote about the proliferation of dark patterns and tried to give readers a sense of just how widespread these practices are. But it is not just the pervasiveness of dark patterns that has lawmakers and regulators concerned, it is the intent behind them and their impact on consumers. Nonprofit leaders, in particular, should be aware of this and how to guard against it given that they are well-positioned to garner and enhance consumer trust.
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Blog

Politics Aside, Advertising Gains Guidance on Deception and Substantiation in the 1980s

As we continue to celebrate the 50th anniversary of the National Advertising Division (NAD) we are looking forward while taking stock of past decades, with a special focus on decisions and developments that continue to impact advertising law and NAD cases today. This month we highlight two pivotal moments from the 1980’s that helped shape NAD’s jurisprudence.
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Blog

Marking a Milestone: New Ad Guidelines, Influencers, Gaming, and More at CARU 2021

In a world where ads are woven seamlessly into online content, advertising and data collection practices become more complex, especially in the children’s space. On June 8 and 9, 2021, the Children’s Advertising Review Unit (CARU) virtually convened experts in children’s advertising, privacy, influencers, gaming, ed tech, and state and federal regulations around the globe for our annual conference, CARU 2021 to discuss challenges, best practices, and the year ahead.
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The Perfect Storm for Privacy and Adtech: How the End of the Cookie Era Will Reshape the Digital Marketplace

Jan 27, 2021

Many privacy professionals see the depletion of third-party cookies, paired with several technological, political, and cultural factors, as the perfect storm for privacy and adtech – one that will bring about fundamental changes to the advertising industry and the broader digital marketplace. In this episode, Colin O'Malley, Founder of the Lucid Privacy Group, Christy Harris, Director of Technology & Privacy Research at the Future of Privacy Forum, and Ayaz Minhas, former Data Privacy Manager for BBB National Programs, discuss the challenges and opportunities this ‘perfect storm’ is creating.

 

 

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