BBB National Programs Newsroom

Direct Selling in the Age of the Pandemic

Jul 7, 2020

 

COVID-19 has left millions of Americans unemployed and seeking new solutions to help them navigate the tough road ahead. Some have turned to the direct selling industry, chasing claims of financial freedom. The attorneys of the Direct Selling Self-Regulatory Council (DSSRC) have been hard at work investigating questionable product and earnings claims from direct selling companies and working to get those claims removed from circulation.

 

Peter Marinello, DSSRC Vice President, and Howard J. Smith, one of DSSRC’s attorneys, help us explore the unique world of direct selling and fill us in on the COVID-related claims that have kept them busier than usual over the last several months.

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Direct Selling in the Age of the Pandemic

Jul 7, 2020

 

COVID-19 has left millions of Americans unemployed and seeking new solutions to help them navigate the tough road ahead. Some have turned to the direct selling industry, chasing claims of financial freedom. The attorneys of the Direct Selling Self-Regulatory Council (DSSRC) have been hard at work investigating questionable product and earnings claims from direct selling companies and working to get those claims removed from circulation.

 

Peter Marinello, DSSRC Vice President, and Howard J. Smith, one of DSSRC’s attorneys, help us explore the unique world of direct selling and fill us in on the COVID-related claims that have kept them busier than usual over the last several months.

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Blog

A Beginner's Guide to Reading Privacy Policies

Privacy policies are complicated and can be frustrating to read, especially when you are trying to learn about your child's data privacy online. The Children’s Advertising Review Unit (CARU) reviews child-directed online environments to ensure that children’s data is collected and handled responsibly. As a parent, follow these steps to take a proactive role in your child’s data privacy, using privacy policies as your guide to better understand an online service’s data collection practices.
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Blog

Q&A: What is an SRO? A Beginner’s Guide to International Advertising Self-Regulation

Advertising is a cutting-edge industry, so it is no surprise that the ad business has been at the forefront of a global trend building for almost 60 years – independent industry self-regulation. In the U.S., the National Advertising Division is the industry’s widely recognized “truth-in-advertising” body, an independent third party that enables competitors to resolve disputes outside the courtroom. It is the self-regulatory organization (SRO) of the U.S. In this Q&A with Mary Engle, Executive Vice President, Policy, here at BBB National Programs, we dig into what industry self-regulation looks like in other parts of the world.
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Blog

Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers

Substantiating advertising claims is important, both to comply with the law and to avoid regulatory scrutiny or a potential challenge from a competitor in court or in a proceeding before the National Advertising Division (NAD). NAD examines the fit between challenged claims and the substantiation provided. What follows is not legal advice but a basic one-two-three checklist for advertisers concerned about substantiating their advertising claims.
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Blog

Six Tips to Properly Advertise Your Health and Wellness Claims

Although businesses can advertise the benefits of their products, all messages conveyed by the advertising must be supported by a reasonable basis. Failure to adequately support a health or wellness claim can quickly get a business into trouble. Recently, NAD and Faegre Drinker Biddle & Reath LLP presented a webinar event providing guidance on how to stay out of trouble when making health and wellness claims. We share six of the key takeaways discussed.
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Direct Selling in the Age of the Pandemic

Jul 7, 2020

 

COVID-19 has left millions of Americans unemployed and seeking new solutions to help them navigate the tough road ahead. Some have turned to the direct selling industry, chasing claims of financial freedom. The attorneys of the Direct Selling Self-Regulatory Council (DSSRC) have been hard at work investigating questionable product and earnings claims from direct selling companies and working to get those claims removed from circulation.

 

Peter Marinello, DSSRC Vice President, and Howard J. Smith, one of DSSRC’s attorneys, help us explore the unique world of direct selling and fill us in on the COVID-related claims that have kept them busier than usual over the last several months.

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