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BBB National Programs in the News
Tweens Obsessed With Skin Care Drive Brands to Say: Don’t Buy Our Stuff
Bloomberg
In Online Advertising Arena, Artificial Intelligence Aids And Abets Fake Reviews, False Claims
HBW Insight
EC Says European Private Data Can Flow to Compliant US Companies
Law360 (paywall)
How Advertising Self-Regulation Can Provide Guidance on Health-Related Product Claims
Natural Products Insider
Regulators Have Their Eye On The Dark Art Of Dark Patterns
AdExchanger
Companies are selling us more stuff by telling us it's 'sustainable'
Business INSIDER
Exploring sustainable clothing for kids heading back to school
Good Morning America
Blog
American Privacy Rights Act: A Primer for Business
Was it the recent series of natural phenomena that prompted Congress to move on a bipartisan, bicameral federal privacy bill? We can’t say with certainty, but we can outline for you what we believe to be, at first glance, the most compelling elements of the American Privacy Rights Act of 2024 (APRA).
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Blog
Take Care of Your “Health-Lite” Claims
Some advertisers believe they can avoid scrutiny when making health-related claims by making their claim “softer.” But context is key. Health benefit claims must comply with the FTC’s Health Products Compliance Guidance. The substantiation bar is not lowered by changing the approach to the health-related claim.
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Blog
Bullish but Cautionary: A Balanced Way to Approach the Impact of AI
Business and nonprofit leaders in the U.S. may not feel so weighty a responsibility in assessing the global impact of AI, but we must realize AI’s power to impact our organizations, our local economies, our sectors, and our nation.
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Blog
New Rules of the Road Can Sustain US Leadership on Interoperable Digital Data Flows
President Biden closed February 2024 with an EO that signaled an important development for how the U.S. plans to position and guard itself from global adversaries, and speaks volumes about how the U.S. views the next-generation impacts of data flows on the digital economy and how our nation can be better equipped as a global leader. Read our takeaways and future considerations.
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Media Inquiry