BBB National Programs Newsroom
BBB National Programs in the News
Tweens Obsessed With Skin Care Drive Brands to Say: Don’t Buy Our Stuff
Bloomberg
In Online Advertising Arena, Artificial Intelligence Aids And Abets Fake Reviews, False Claims
HBW Insight
EC Says European Private Data Can Flow to Compliant US Companies
Law360 (paywall)
How Advertising Self-Regulation Can Provide Guidance on Health-Related Product Claims
Natural Products Insider
Regulators Have Their Eye On The Dark Art Of Dark Patterns
AdExchanger
Companies are selling us more stuff by telling us it's 'sustainable'
Business INSIDER
Exploring sustainable clothing for kids heading back to school
Good Morning America
National Advertising Division Recommends Blueprint Test Preparation Discontinue Certain MCAT Score Improvement Claims
New York, NY – April 22, 2024 – The National Advertising Division recommended Blueprint Test Preparation discontinue certain express and implied claims made in connection with its four MCAT preparation courses, including claims that Blueprint students raise their MCAT scores by 15 or 13 points on average.
National Advertising Division Recommends The Princeton Review Discontinue Point Increase Claims for MCAT Test Preparation Services
New York, NY – April 18, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that The Princeton Review (TPR) discontinue claims that its students “Score a 515+ on the MCAT or add 15 points depending on your starting score. Guaranteed or your money back.”
Direct Selling Self-Regulatory Council Recommends Trades of Hope Discontinue Salesforce Member Earnings Claims
McLean, VA – April 17, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Trades of Hope discontinue certain earnings claims made by salesforce members on Facebook and YouTube.
National Advertising Division Recommends Lily of the Desert Nutraceuticals Discontinue “100% Pure Avocado Oil” Claim for Tropical Plantation Avocado Oil
New York, NY – April 15, 2024 – The National Advertising Division recommended that Lily of the Desert Nutraceuticals discontinue the claim “100% Pure Avocado Oil” for its Tropical Plantation Avocado Oil and avoid conveying the unsupported message that the product is 100% pure avocado...
Receivables Management Association International and BBB National Programs Announce New Accountability Service to Enhance the Receivables Management Certification Program
McLean, VA – February 6, 2024 – The Receivables Management Association International (RMAI) and BBB National Programs announced today that, effective March 1, 2024, BBB National Programs will independently administer the Remediation Committee for RMAI’s Receivables...
BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board
McLean, VA – January 9, 2024 – BBB National Programs today announced the 98 panel pool members of the 2024 National Advertising Review Board (NARB), the appellate body for the U.S. advertising industry’s system of self-regulation.
BBB National Programs Board of Directors Welcomes Three Esteemed New Board Members and Re-Elects Three Board Members
McLean, VA – December 18, 2023 – The Board of Directors of BBB National Programs today announced three new Board Members and the re-election of three returning Board Members for the 2023-2026 term.
Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – October 31, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Ferrara Candy Company as the newest participant in the food advertising pledge program.
American Privacy Rights Act: A Primer for Business
Take Care of Your “Health-Lite” Claims
Bullish but Cautionary: A Balanced Way to Approach the Impact of AI
New Rules of the Road Can Sustain US Leadership on Interoperable Digital Data Flows
Consumer Privacy in Telehealth: An Interview with the ATA
In this episode of Priv, Dona Fraser is joined by Kyle Zebley from the American Telemedicine Association (ATA) to get a check-up on consumer health data privacy in the telehealth industry. From HIPAA to the pandemic to Dobbs to a hodge podge of new state-level privacy laws, Dona and Kyle discuss the companies navigating this complex terrain, how the world of telehealth has changed,...
Ad Watchers: Endorsements & Testimonials - So What’s New?
In this episode of Ad Watchers, our hosts discuss recent cases before the National Advertising Division (NAD) that demonstrate issues outlined in the FTC’s updated Endorsement Guides and outline the best practices you should follow to stay off the radar of the FTC and NAD.
The COPPA Rule: Proposed Changes, the Impact, & the Magic 8-Ball
Privacy for Start-Ups
With tens of thousands of entrepreneurs in the United States, how do these business leaders ensure privacy is part of any pivots or growth plans? What are the data wants vs the must haves? Priv hosts are joined by the Tech Diplomacy Network’s Katharina Koerner and Santa Clara University’s Professor Linsey Krolik to discuss the privacy questions entrepreneurs face when getting their business started.
Media Inquiry