Children's Food & Beverage Advertising Initiative (CFBAI)

Leading Food companies deliver excellent compliance on their kids’ food advertising commitments

CFBAI has released its  Report on Compliance and Progress During 2017. The report finds that the 18 leading food and beverage companies and quick-serve restaurants that participate in CFBAI achieved excellent compliance with their commitments to advertise to children only foods that meet CFBAI’s Uniform Nutrition Criteria or to not engage in advertising to children under age 12. CFBAI participants comprise the majority of food advertising on children’s television programming.