CFBAI Nutrition Criteria

CFBAI’s strengthened and revised Uniform Category-Specific Nutrition Criteria, 2nd ed. came into effect January 1, 2020. CFBAI announced these criteria in September 2018, following a two-year, comprehensive nutrition criteria review based on the 2015-2020 Dietary Guidelines for Americans and FDA’s 2016 revised food labeling regulations. The criteria set limits on calories, saturated fat, sodium, and added sugars, and minimum contribution levels for important food groups (e.g., fruits, vegetables, non/low-fat dairy, or whole grains) or key nutrients like calcium and Vitamin D. CFBAI has published a  White Paper that explains the basis for the Revised Criteria. 


When CFBAI was launched in 2007, participants used company-specific nutrition criteria to determine what foods could be advertised to children. In 2011, CFBAI adopted Uniform Category-Specific Nutrition Criteria that applied to all participants’ foods advertised to children (implemented December 31, 2013). Since CFBAI began, participants have reformulated foods within their product portfolios (sometimes multiple times) and developed new foods to meet the Uniform Nutrition Criteria. As a result, foods advertised by CFBAI participants now are lower in calories, sugar, sodium and saturated fat, and provide important food groups or key nutrients.