Program Impact
Monitoring & Enforcement
DAAP monitors how companies are collecting or using data about individuals’ web-surfing and app usage behavior and, in cases of non-compliance, DAAP brings formal inquiries to resolve privacy issues. The results of all formal cases and compliance warnings are published publicly.Complaint Resolution
DAAP processes thousands of business and consumer complaints each year, manages the complaint resolution process, and takes enforcement action when it is necessary to bring a company into compliance.Education & Outreach
Whether it is public speaking engagements or confidential, informal inquiries from businesses and their attorneys about compliance, DAAP applies its experience to regularly support both consumers and businesses looking to create a more trusted digital marketplace.Political Advertising
Online political advertising is a major medium of democracy, helping candidates reach their voters through a variety of tools and platforms. DAAP enforces the DAA’s Political Advertising Principles so consumers know when they are seeing certain political ads and who paid for them.Principles & Procedures
As this technical space evolves, DAAP continues to have a significant impact on consumer privacy and the advertising industry because of:
Substantive Standards: The standards meaningfully address online privacy by providing consumers with real-time notice about interest-based advertising, enabling them to opt out.
Government Backstop: Non-compliant companies and app publishers are referred to the appropriate federal or state regulatory agency when necessary.
Public Accountability: The outcomes of all formal inquiries are made public, building confidence in industry accountability.
Industry Support: Digital advertising industry leaders developed the standards for this program and voluntarily comply.
News & Blog
BBB National Programs’ Privacy Watchdog Ensures Shein Adheres to Digital Advertising Privacy Best Practices
McLean, VA – April 11, 2024 - The Digital Advertising Accountability Program (DAAP) worked with global fast fashion retailer, Shein to bring its website and mobile apps into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for online interest-based advertising (IBA).
BBB National Programs’ Privacy Watchdogs Ensure Azerion’s Compliance with Digital Advertising and Children’s Privacy Best Practices
McLean, VA – March 5, 2024 - The Digital Advertising Accountability Program (DAAP) and Children’s Advertising Review Unit (CARU) worked with Azerion Group to bring its gaming website, agame.com, into compliance with the DAA IBA Principles, CARU’s Advertising and Privacy Guidelines, and COPPA.
Monetization: The Privacy Risks and Rewards of In-App Purchases and IBA
COVID-19 and its Impact on the Future of Privacy and Tech
Political Advertising Transparency Project
Online political advertising is a major medium of democracy. It helps candidates reach their audiences across a wide variety of platforms and aims to persuade and mobilize voters—but users often want to know why they are seeing certain political ads and how they are being paid for.
In an effort to empower users and address the unfolding challenge of transparency around political advertising, the DAA released a set of industry-standard principles that require up-front disclosures about paid-for political speech. DAAP, which has been enforcing the DAA’s data privacy principles since 2011, monitored the world of online political ads since the beginning of 2020 to ensure campaigns meet these new standards. As an independent, politically neutral arbiter, DAAP can be trusted to fairly apply these new principles in the tumultuous realm of political speech.
Frequently Asked Questions