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4/19/2022 - DSSRC Administrative Closure #235
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding seven social media posts disseminated on Facebook and one Linked-In post that were identified pursuant to DSSRC’s monitoring of product and earnings claims communicated in the direct selling industry. The eight posts included claims that salesforce members can earn generally expect to earn significant income from the Company’s business opportunity, including, but not limited to, claims stating that Company salesforce members can generally expect to earn “unlimited income,” “full-time income,” “… more money than I ever imagined/” and achieve “financial freedom.” -
4/19/2022 - DSSRC Administrative Closure #234
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims and product performance claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included nine (9) posts that were disseminated on Facebook, YouTube, and Twitter and included residual income (e.g., “… work on your own terms and create a residual income”) and financial freedom income claims (e.g., “Financial freedom […] change your life forever”). DSSRC expressed its concern to the Company that these posts communicated statements of atypical earnings regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity. -
4/19/2022 - DSSRC Administrative Closure #233
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims and one product performance claim that were disseminated on social media by the Company’s salesforce members. The claims at issue included sixteen (16) posts that were disseminated on Facebook and YouTube, and included unlimited income (e.g., “Unlimited income potential”) and financial freedom income claims (e.g., “Start your financial freedom now”). DSSRC expressed its concern to the Company that these posts communicated statements of atypical earnings regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity. -
4/19/2022 - DSSRC Administrative Closure #232
The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry regarding six earnings claims and one product performance claim communicated on social media posts disseminated by salesforce members of a direct selling company (“the Company”). Six of the identified claims were disseminated on Facebook and the remaining claim was communicated on a YouTube video. -
4/19/2022 - DSSRC Administrative Closure #231
The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry into a direct selling company (“Company”) regarding earnings claims disseminated by salesforce members of the Company on seven Facebook posts, one Twitter post and on the Company website. DSSRC expressed its concerns that the claims at issue communicated the messages that salesforce members can achieve financial freedom, take free trips and have unlimited success and free incentive rewards when participating in the Company’s business opportunity. -
4/19/2022 - DSSRC Administrative Closure #230
The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry involving a direct selling company (“Company”) regarding six earnings claims disseminated by Company salesforce members on Facebook, Twitter and YouTube. The claims identified by DSSRC included, but were not limited to, “earn 4 to 5 figures income,” “you decide your income,” “I paid off my entire family’s medical bills,” “I just paid off ALL of my student loans” as well as a claim of replacing income.
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4/14/2022 - Case #68-2022 – Monitoring Inquiry – Daxen, Inc.
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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4/08/2022 - Case #67-2022 – Monitoring Inquiry – WorldVentures Marketing, LLC
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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3/31/2022 - Case #66-2022 – Monitoring Inquiry – Tastefully Simple
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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3/31/2022 - Case #65-2022 – Government Referral – FutureNet, Inc.
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs.
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3/31/2022 - Case #64-2022 – Compliance Report – Young Living Essential Oils, LLC
Young Living Essential Oils, LLC (“Young Living” or the “Company”) is a global multi-level direct selling company that sells essential oils and other personal care and wellness products.
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3/31/2022 - Case #63-2022 – Monitoring Inquiry – Innov8tive Nutrition
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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3/31/2022 - Case #62-2022 – Monitoring Inquiry – MWC Living, LLC d/b/a BE (Better Experience)
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs and commenced this inquiry pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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3/30/2022 - DSSRC Administrative Closure #229
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings and product claims that were disseminated on social media by Company salesforce members. More specifically, the earnings claims at issue in two social media posts referenced replacement income that could be realized through the Company’s business opportunity (“quit my 9-5 and made $11,500 in the first month” and “I was able to quit my 9-5 and sell over $15K in 4 weeks.”). The six social media posts that conveyed product claims (three YouTube Videos and three Facebook posts) all pertained to the efficacy of the company’s product to provide protection to consumers against COVID-19. -
3/30/2022 - DSSRC Administrative Closure #228
The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry into a direct selling company (“Company”) regarding earnings claims disseminated by salesforce members of the Company on social media. The social media posts at issue included claims that salesforce members could earn full-time income, and/or substantial amounts of money in a short time, obtain financial freedom, and be their own boss. DSSRC expressed its concern to the Company that such social media posts may be reasonably interpreted as communicating that Company salesforce members would earn a substantial income through participation in the Company’s business opportunity. DSSRC also expressed its concern to the Company that the posts conveyed atypical earnings claims regarding the amount of income that could be generally expected by the typical salesforce member. -
3/30/2022 - DSSRC Administrative Closure #227
The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry into a direct selling company (“Company”) regarding earnings claims disseminated by both the Company and its salesforce members on Facebook. The Facebook posts included claims of full-time income, unlimited income, and that the Company’s business opportunity can provide participants with the ability to make car payments, take vacations and become debt free. -
3/30/2022 - DSSRC Administrative Closure #226
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) that offers nutritional beverages regarding certain earnings and product claims that were disseminated on social media by the Company’s salesforce members. More specifically, the seven earnings claims and twelve product claims at issue were all communicated on Facebook. The product claims brought to the Company’s attention pertained to representations that the Company’s products could be used to relieve a number of serious health-related conditions including, but not limited to, headaches, fibromyalgia, diabetes, attention deficit disorder, autism and COVID-19. The earnings claims communicated by salesforce members indicated, among other things, that the Company’s business opportunity provided an opportunity to earn $10,000 and $20,000 and free cars and incentive trips. -
3/25/2022 - DSSRC Administrative Closure #225
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) that markets health and wellness products regarding three earnings claims and six health-related claims disseminated by salesforce members on Facebook and YouTube. The social media posts at issue included earnings claims stating that salesforce members could generally expect to achieve financial freedom and residual income from participating in the Company’s business opportunity as well as “real residual income.” The product performance claims included statements that the Company’s products could treat serious health-related conditions including, but not limited to, diabetes, lupus and fibromyalgia. -
3/25/2022 - DSSRC Administrative Closure #224
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims and products claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included fifteen (15) posts that were disseminated on Facebook and YouTube and included unlimited income, full-time income claims (e.g., “Can be a great side job for that little extra or full time income”). DSSRC expressed its concern to the Company that these posts communicated atypical, unsupported earnings claims regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity. -
3/25/2022 - DSSRC Administrative Closure #223
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding seventeen social media posts disseminated on Facebook and one YouTube video. These social media posts were identified by DSSRC through its monitoring of the direct selling industry. The Facebook posts included references to the ability of Company salesforce members to earn significant monthly income and achieve “financial freedom” through the Company’s business opportunity.