Direct Selling
Self-Regulatory Council

The Direct Selling Self-Regulatory Council (DSSRC) provides impartial monitoring, enforcement, and dispute resolution regarding product claims or income representations (including lifestyle claims) disseminated by direct selling companies and their sales force members. This program provides a robust challenge process that also includes the opportunity for a company to appeal a decision.

File a Challenge

Program Impact

DSSRC was established in 2019 to proactively monitor the marketplace and enforce program standards to promote truth and transparency in the growing direct-selling industry, including on social media platforms.

A Proven Model

The DSSRC process relies on best practices developed over decades of work in other successful self-regulatory programs administered by BBB National Programs.

Fast & Efficient

This program offers companies in the direct-selling industry a fast and efficient forum for review of express or implied claims about earnings and product performance.

Consumer Confidence

By discouraging advertising and marketing that contains unsubstantiated claims, this form of industry self-regulation enhances consumer confidence in the direct-selling industry.

Policies & Procedures

Any company, consumer, or non-governmental organization can submit a DSSRC inquiry against a direct-selling company or part of their salesforce.

DSSRC will independently review any submitted inquiry to ensure that the matter is appropriate for review and a proper expenditure of program resources. Once they are final, all case decisions are available to the public.