National Advertising Division (NAD)

Honey Science LLC Discontinuing Claims for Online Coupon Code Aggregation Service as NAD Began Inquiry

For Immediate Release 

Contact: Abby Hills, Director of Communications, BBB National Programs 

301.412.7769 / 


New York, NY – July 21, 2020 – Honey Science LLC (Honey) informed the National Advertising Division (NAD) that, prior to the opening of NAD’s inquiry, it was in the process of discontinuing the express and implied claims brought in this challenge for business reasons. The advertiser’s claims, including the claim that it provides consumers with access to “every working code on the internet,” were challenged by RetailMeNot, Inc., provider of a competing online coupon code aggregation service. 


The following claims served as the basis for NAD’s inquiry: 


Express claim: 

  • “With just a single click, Honey will find every working code on the internet and apply the best one to your cart.” 


Implied claims: 

  • Without exception, Honey offers its users access to every single working promo code that is available on the internet – including codes offered on an exclusive basis by or other online businesses. 

  • Because Honey provides users with access to every working promo code on the internet, consumers need never look elsewhere to find separate, relevant codes. 


The advertiser informed NAD in writing that, prior to the challenge, it was in the process of discontinuing the challenged claims for business reasons. Without an admission of wrongdoing, related to this challenge or otherwise, the advertiser agreed to permanently discontinue the challenged claims. Relying on the advertiser’s representations, NAD did not review these claims on the merits.  

In its advertiser’s statement, Honey stated that it “appreciates the opportunity to participate in the self-regulatory process and thanks NAD for its time on this matter.” 




About BBB National Programs: BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard. This independent, non-profit organization enhances trust, innovation, and competition in the marketplace through the development and delivery of cost-effective, third-party self-regulation, dispute resolution, and accountability programs. BBB National Programs’ 10 leading industry self-regulation and dispute resolution programs resolve business issues of national and international importance, and fosters industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution. To learn more about industry self-regulation, visit     

About the National Advertising Division: The National Advertising Division (NAD), a division of BBB National Programs, provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. NAD reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.