BBB 5 Gestures of Trust and the Customer Service Experience 

                               

Utilizing the BBB 5 Gestures of Trust, businesses now have a new framework to evaluate and improve relationships with their customers. The BBB 5 Gestures of Trust were developed from in-depth conversations with a variety of consumers across the US and Canada to understand what goes into building a more trusted relationship between businesses and consumers. 

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Scams and Your Small Business Research Report

Scams can impact every business, regardless of location, size, or industry. There is considerable overlap between scams targeting individual consumers and those targeting small businesses which may explain why research and outreach efforts have generally been one and the same. However, our research suggests that scam activity directed at small businesses is growing, that these scams pose a significant risk, and that they can result in a higher monetary loss than those targeting individuals. Let's use this opportunity and research to build a more trusted marketplace.

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Cultures of Trust: Start with Culture + Build Trust from Inception

In 2017, the Council of Better Business Bureaus (CBBB) hosted its first exclusive “Future of Business Summit: The increasing importance of trust in a changing, disruptive and innovative business environment” in Washington, DC. The conversation sparked insights around trust and made attendees think about the importance of trust in a changing, disruptive and innovative business environment.

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2017 BBB Scam Tracker Annual Risk Report

What was the most common marketplace scam in 2017? Which scams inflicted the most financial damage to consumers? The BBB Scam Tracker Annual Risk Report provides insight into the top scams of 2017, including risk ratings from the new BBB Scam Risk Index– a three-dimensional measure of scam risk based on the intersection of exposure, susceptibility, and monetary loss. This report will be of value to policymakers, enforcement agencies, consumer stakeholders and academic researchers in prioritizing resource allocation and calibrating responses to scams.

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BBB Industry Research Series

Inspired by recent events and new realities in the marketplace, and in keeping with the BBB mission to advance marketplace trust, the idea behind the BBB Industry Series was born. These reports will provide a snapshot of BBB-exclusive industry data for thought leaders, provide an industry benchmark, and serve as a resource to educate consumers.

 

The airline industry is the first of several industries explored in the BBB Industry Research Series.

The report on the solar industry will be released in 2018.

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2017 BBB Trust Sentiment Index℠ (TSI)

The 2017 BBB Trust Sentiment Index℠ (TSI) ia a new standard for measuring consumer trust. When dealing with a business for the first time, do consumers tend to start with trust OR do businesses need to earn their trust before they engage? How is trust gained and lost along the customer journey? In this report, we take a deeper look at the trust sentiment that drives consumers’ marketplace decisions.

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5 Steps to Better Business Cybersecurity Guide

The 5 STEPS TO BETTER BUSINESS CYBERSECURITY, based on the National Institute of Standards and Technology (NIST) Cybersecurity Framework, represent an approach that applies to the specifics of your business, helping you understand how best to identify and protect your business’s vital data and technology assets, and how to detect, respond to and recover from a cybersecurity incident.

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2016 BBB Scam Tracker Annual Risk Report

The BBB Scam Tracker Annual Risk Report provides insight into the top scams of 2016, including risk ratings from the new BBB Scam Risk Index– a three-dimensional measure of scam risk based on the intersection of exposure, susceptibility, and monetary loss.

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Improve Your Digital IQ

The majority of Americans today are hooked on the Internet. People in all walks of life are going to their computers and smartphones to get the news and entertainment they want, share stuff with friends, shop, and find answers to their questions. Digital proficiency is critical.

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