Political Ads Guidance
The Digital Advertising Accountability Program has issued new guidance on How to Ensure Transparency in Political Advertising to educate advertisers sponsorship transparency requirements for online and mobile political ads.
NAD 2024 Annual Report
The 2024 National Advertising Division (NAD) Annual Report includes a year in review, exclusive insight on ad law case trends, a wrap-up from the annual conference, an extensive summary of the year’s casework, notable media hits, Ad Watchers podcast episodes, and more.
Register Today
The National Advertising Division’s 2025 Annual Conference, Leading the Way in Ad Law, will take place on September 15-17 in Washington, DC. Join us for the nation’s premiere advertising law conference.
The COPPA Rule
The Federal Trade Commission (FTC) finalized its changes to the Children’s Online Privacy Protection Act (COPPA) Rule, and Congress is re-examining COPPA 2.0. CARU breaks down what you need to know.
Automotive Disputes
BBB AUTO LINE helps settle vehicle warranty and lemon law disputes without the need for an attorney. But it is important to understand eligibility, which can depend on a number of factors such as the manufacturer of your vehicle.
In the News
In AdWeek, Mary Engle, Executive Vice President, Policy, BBB National Programs, shares What Advertisers Can Expect From the New FTC Chairman. She says “Andrew Ferguson has suggested he'll ensure the Commission 'stays in its lane.’”
Our Impact
Keeping Advertising Honest
Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.
Achieving Privacy Accountability
Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.
Protecting Children & Teens Online
Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.
Resolving Consumer Disputes
Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.
Emerging Issues & Programs
BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.
Explore BBB National Programs
Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate nearly 20 self-regulation and dispute resolution programs.
BBB AUTO LINE
Center for Industry Self-Regulation
Children’s Confection Advertising Initiative
Children's Advertising Review Unit (CARU)
Children's Food & Beverage Advertising Initiative (CFBAI)
Class Action Arbitration Program
Coalition for Better Advertising
CPRA Compliance
Data Privacy Framework (DPF) Services
Digital Advertising Accountability Program (DAAP)
Digital Health Privacy Program (DHPP)
Direct Selling Self-Regulatory Council (DSSRC)
Ford Extended Service Arbitration
Global Cross-Border Privacy Rules (CBPR)
National Advertising Division (NAD)
National Advertising Review Board (NARB)
Privacy Recognition for Processors (PRP) Certification
RMAI Services
Vendor Privacy Program Certification
Volkswagen Car-Net & Audi Connect
Media & Resources
Our National Partners
CEO Spotlight
Thought leadership on pressing topics and emerging issues from BBB National Programs President & CEO Eric D. Reicin.
Industry Self-Regulation in an Age of Deregulation: A Sensible Middle Ground
In today’s marketplace, business leaders may be wondering how to navigate a deregulatory environment. In my view, the path is a cautious yet proactive and sensible pro-competition approach: industry self-regulation, which bridges the gap between internal corporate compliance and formal government oversight.
Upcoming Events
2025 National Advertising Division Annual Conference
September 15-17, 2025Washington D.C.
The National Advertising Division (NAD) annual conference, NAD 2025 will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes to examine and navigate the dynamic advertising landscape, best practices and trends, and perspectives on what’s coming next.