Where businesses turn to enhance consumer trust and consumers are heard.

BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.

Advertising

Promoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programs

Privacy

Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programs

Dispute Resolution

Providing solutions and support for dispute resolution programs and compliance needs. Explore programs

Emerging

Developing innovative programs to address business needs in an evolving marketplace. Explore programs

Home to leading independent programs.

We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution.
BBB National Programs

Newsroom


Insights from the CEO

Developing Principles And Protocols For Recruiting And Hiring With AI

Read in Forbes

 

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BBB National Programs in the News

 

EC Says European Private Data Can Flow to Compliant US Companies

InformationWeek I July 2023

Dona Fraser, SVP Privacy Initiatives, BBB National Programs comments on the European Commission affirmation of the new Data Privacy Framework and the impact of this development on the business community.


Companies are selling us more stuff by telling us it's 'sustainable'

Business INSIDER I April 2023

Mary K. Engle, executive vice president of policy at BBB National Programs discusses with INSIDER updates to the FTC's Green Guides and how to know whether 'sustainable' claims are truthful or just greenwashing.


The Pros (?), Cons And Confusion Of COPPA’s Age Requirement

AdExchanger I October 2022

Dona Fraser, SVP Privacy Initiatives, BBB National Programs talks to AdExchanger's Allison Schiff about changes to COPPA.


Exploring sustainable clothing for kids heading back to school

Good Morning America  I  August 2022

Laura Brett helps consumers understand what to look for when shopping for sustainable clothing. 

 

 

 

 

 

Revised Guidelines for Responsible Advertising to Children

 

The revised CARU Advertising Guidelines went into effect on January 1, 2022. CARU is now actively investigating cases of non-compliance.

 

See the Guidelines

Latest Announcements

Press Release

BBB National Programs’ Statement on Adoption of Adequacy for the EU-U.S. Data Privacy Framework

McLean, VA – July 11, 2023 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued a statement on behalf of BBB National Programs today on the European Commission’s official adoption of its adequacy decision for the EU-U.S. Data Privacy Framework (EU-US DPF).

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Press Release

BBB National Programs Welcomes Joe Stegbauer, SVP and General Counsel – Corporate and Business Units, P&G to its Board of Directors

McLean, VA, June 1, 2023 – BBB National Programs, an independent non-profit organization that operates a growing suite of national and global programs focused on industry self-regulation and dispute resolution, today announced the election of Joe Stegbauer from The Procter & Gamble Company (P&G) to its...

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Press Release

Lindt Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

McLean, VA – January 17, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Lindt & Sprüngli and its subsidiaries, Ghirardelli Chocolate Company and Russell Stover Chocolates, as the newest participant in the food advertising pledge program.


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Press Release

BBB National Programs Announces 91 Distinguished Panel Pool Members for 2023 National Advertising Review Board

McLean, VA – January 10, 2023 – BBB National Programs today announced the 91 panel pool members of the 2023 National Advertising Review Board, the appellate body for the U.S. advertising industry’s system of self-regulation, selected for their stature and experience in their fields.

Read the Press Release

Latest Decisions

Decision

National Advertising Review Board Refers Smile Prep’s Clear Aligners Advertising to FTC After Compliance Review

New York, NY – September 27, 2023 – The National Advertising Review Board (NARB) has referred advertising claims made by Smile Prep to the FTC for review and possible enforcement action after the company declined to accept NARB recommendations to modify certain claims and disclosures on its website. 

Read the Decision Summary
Decision

National Advertising Division Recommends MacuHealth Discontinue or Modify Certain Claims for Several Brands of Eye Health Dietary Supplements

New York, NY – September 21, 2023 – In a challenge brought by Vision Elements, the National Advertising Division (NAD) recommended that MacuHealth modify or discontinue certain claims for its dietary supplement products.  

Read the Decision Summary
Decision

National Advertising Division Refers Advertising by SBLA Beauty to the Federal Trade Commission for Review for Failure to Participate

New York, NY – September 21, 2023 – The National Advertising Division (NAD) has referred advertising claims made by SBLA Beauty, Inc. to the Federal Trade Commission (FTC) after the company failed to provide a substantive response to NAD’s inquiry.    

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Decision

Direct Selling Self-Regulatory Council Recommends Zallevo Discontinue Certain Earnings and Health-Related Product Claims

McLean, VA – August 31, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Zallevo modify or discontinue certain earnings and health-related product performance claims, including claims regarding treating serious health-related conditions. 

Read the Decision Summary

 

For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org

Upcoming Events

Soft Law Summit

Join BBB National Programs' Center for Industry Regulation in Arlington, VA for a one-day summit to explore effective options for business to use independent, industry self-regulation to not only solv ...
Learn more
Oct 17, 2023 Arlington, VA

 

 

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