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Revised Guidelines for Responsible Advertising to Children
The revised CARU Advertising Guidelines went into effect on January 1, 2022. CARU is now actively investigating cases of non-compliance.
Latest Announcements
FTC Commissioner Alvaro Bedoya to Keynote NAD 2022, Annual Conference of BBB National Programs’ National Advertising Division
New York, NY – August 30, 2022 – The National Advertising Division (NAD) will host the NAD 2022 Annual Conference next month in Washington, D.C., on Monday, September 19 and Tuesday, September 20. NAD 2022 will be an in-person event for the first time since 2019, drawing speakers from across the advertising law...
Children’s Advertising Review Unit Issues Compliance Warning for Child-Directed Advertising in the Metaverse
McLean, VA – August 23, 2022 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning regarding the application of CARU’s Self-Regulatory Guidelines for Children’s Advertising to advertising practices directed to children in the metaverse. This warning puts advertisers on notice...
BBB National Programs Welcomes Eight Distinguished National Partner Companies in First Half of 2022
McLean, VA – July 5, 2022 – BBB National Programs today announced the eight major corporations and leading law firms that joined as National Partners from January 2022 through June 2022. BBB National Programs is an independent, non-profit organization that oversees more than a dozen national industry self-regulation, accountability, and...
BBB National Programs’ Privacy Watchdog Issues Compliance Warning Regarding Consent for Interest-Based Advertising
McLean, VA – June 21, 2022 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), has issued a new compliance warning against the practice of inferring consent from a consumer’s passive use of a product or service following a notice of interest-based advertising (IBA).
Latest Decisions
NAD Finds Certain Claims Comparing Comcast Xfinity Internet Speed to AT&T Supported; Recommends Others be Modified or Discontinued
New York, NY – September 28, 2022 – The National Advertising Division (NAD) determined that Comcast Cable Communications, LLC provided a reasonable basis for certain internet speed claims, however, NAD recommended that Comcast modify its
NAD Recommends Modification of Disclosures Used in Connection with Comcast Xfinity Mobile vs. Verizon 5G Comparative Savings Claims
New York, NY – September 15, 2022 – The National Advertising Division (NAD) determined that comparative savings claims made by Comcast Cable Communications, LLC about its Xfinity Mobile 5G service plan would not be misleading when compared with the cheapest two Ultra Wideband 5G plans by Verizon...
National Advertising Review Board Recommends P&G Discontinue Odor Elimination Claims for Febreze Products
New York, NY – September 15, 2022 – A panel of the National Advertising Review Board (NARB) recommended that P&G discontinue certain “odor elimination” claims that P&G makes across its Febreze line of home fragrance products, which include the Febreze air, candle, car, plug, small spaces, and wax melts products.
National Advertising Division Recommends CreditAssociates Discontinue “America’s #1 Debt Relief Company” Claim and Certain Consumer Testimonials
New York, NY – September 14, 2022 – The National Advertising Division (NAD) recommended that CreditAssociates, LLC discontinue the claim “America’s #1 Debt Relief Company,” “4.9 out of 5 based on 8,641 reviews – Trustpilot,” and savings claims that appeared in testimonials featured on the...
For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
Upcoming Events
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National Partner National Advertising In-House Counsel Committee Meeting
National Partner Outside Counsel Committee Meeting
National Partner Consumer Sales Committee
