Where businesses turn to enhance consumer trust and consumers are heard.

BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.

Advertising

Promoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programs

Privacy

Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programs

Dispute Resolution

Providing solutions and support for dispute resolution programs and compliance needs. Explore programs

Emerging

Developing innovative programs to address business needs in an evolving marketplace. Explore programs

Home to leading independent programs.

We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution.
BBB National Programs

Newsroom


Insights from the CEO

Shifting Global Privacy Demands for Business: What Leaders Need to Know

Read in Forbes

 

Read more CEO Insights

 

 

 

 

BBB National Programs in the News

 

AdExplainer: What are dark patterns?

AdExchanger I 10.11.22

Mary Engle and Laura Brett discuss business practices that may not be against the law, but undermine consumer choice: dark patterns. 


US Privacy Changes Put EU Data Flow Pact On Strong Footing

Law360 (paywall) I 10.07.22

Dona Fraser gives her take on the Biden Administration Executive Order on the new EU-U.S. Data Privacy Framework. 


Exploring sustainable clothing for kids heading back to school

Good Morning America  I  8.16.22

Laura Brett helps consumers understand what to look for when shopping for sustainable clothing. 

 

 

 

 

 

Revised Guidelines for Responsible Advertising to Children

 

The revised CARU Advertising Guidelines went into effect on January 1, 2022. CARU is now actively investigating cases of non-compliance.

 

See the Guidelines

Latest Announcements

Press Release

BBB National Programs’ Statement on Executive Order to Implement the European Union-U.S. Data Privacy Framework

McLean, VA – October 07, 2022 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued the following statement today on the Biden Administration’s Executive Order to implement U.S. commitments under the European Union-U.S. Data Privacy Framework.

Read the Statement
Press Release

FTC Commissioner Alvaro Bedoya to Keynote NAD 2022, Annual Conference of BBB National Programs’ National Advertising Division

New York, NY – August 30, 2022 – The National Advertising Division (NAD) will host the NAD 2022 Annual Conference next month in Washington, D.C., on Monday, September 19 and Tuesday, September 20. NAD 2022 will be an in-person event for the first time since 2019, drawing speakers from across the advertising law...

Read the Press Release
Press Release

Children’s Advertising Review Unit Issues Compliance Warning for Child-Directed Advertising in the Metaverse

McLean, VA – August 23, 2022 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning regarding the application of CARU’s Self-Regulatory Guidelines for Children’s Advertising to advertising practices directed to children in the metaverse. This warning puts advertisers on notice...

Read the Press Release
Press Release

BBB National Programs Welcomes Eight Distinguished National Partner Companies in First Half of 2022

McLean, VA – July 5, 2022 – BBB National Programs today announced the eight major corporations and leading law firms that joined as National Partners from January 2022 through June 2022. BBB National Programs is an independent, non-profit organization that oversees more than a dozen national industry self-regulation, accountability, and...

Read the Press Release

Latest Decisions

Decision

National Advertising Division Finds Certain Perrigo Infant Formula Cost Savings Claims Supported; Recommends Others be Modified or Discontinued

New York, NY – November 30, 2022 – The National Advertising Division (NAD) determined that Perrigo Company plc provided a reasonable basis for certain cost savings claims for its store brand hypoallergenic infant formula but recommended that other challenged claims be modified or...

Read the Decision Summary
Decision

National Advertising Division Refers Comparative Advertising Claims made by Zscaler to Federal Trade Commission for Further Review

New York, NY – November 30, 2022 – The National Advertising Division (NAD) referred Zscaler to the Federal Trade Commission (FTC) after the company failed to respond substantively to a challenge into claims made for its Zero Trust Exchange Platform. NAD recommended that Zscaler discontinue claims about...

Read the Decision Summary
Decision

National Advertising Division Finds Certain HEPA Claims for Shark Air Purifiers Supported; SharkNinja Appeals Recommendation to Modify or Discontinue Others

New York, NY – November 22, 2022 – In a challenge brought by Dyson, Inc., the National Advertising Division (NAD) determined that SharkNinja Operating LLC provided a reasonable basis for claims that its Shark Air Purifier 4 meets or even exceeds HEPA standards but recommended that...

Read the Decision Summary
Decision

NAD Finds Certain Environmental Benefit Claims for ABA’s “Every Bottle Back” Initiative Supported; ABA Appeals Recommendation to Modify Other Claims

New York, NY – November 22, 2022 – The National Advertising Division (NAD) determined that the American Beverage Association (ABA) provided a reasonable basis for certain environmental benefit claims related to its Every Bottle Back program, designed to encourage and increase beverage...

Read the Decision Summary

 

For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org

Upcoming Events

National Partner Consumer Sales Committee

Provide feedback and guidance to BBB National Programs’ Direct Selling Self-Regulatory Council (DSSRC), recommend program improvements, and act as program ambassadors. Please note, the meeting is only ...
Learn more
Dec 06, 2022 Virtual

National Partner Consumer Dispute Resolution Committee Meeting

Collaborate with mediation and arbitration professionals to shape the future of our business-to-business and business-to-consumer dispute resolution programs. Please note: This meeting is only open to ...
Learn more
Dec 13, 2022 Virtual

 

 

A few of our National Partners

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