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Newsroom
BBB National Programs in the News
After Chevron: What To Expect In Consumer Protection At FTC
Law360 (Paywall)
Mary Engle, executive vice president of policy at BBB National Programs outlines the impact of the U.S. Supreme Court overturning a decades-old precedent, known as Chevron deference, on rulemaking and litigation across practice areas.
In Online Advertising Arena, Artificial Intelligence Aids And Abets Fake Reviews, False Claims
HBW Insight
AI has a place in the FTC's proposed rule to ban fake consumer reviews and testimonials in online advertising in the US for a reason, one that Mary Engle, executive vice president of policy at BBB National Programs acknowledges.
It's Not Easy Being Green: Preparing for the FTC's Updated Green Guides
AdWeek
Laura Brett, vice president of the National Advertising Division outlines the importance of clear and truthful green advertising, how companies can help build consumer trust in green claims, and the 2024 release of the updated Green Guides.
Regulators Have Their Eye On The Dark Art Of Dark Patterns
AdExchanger
Mary Engle, executive vice president of policy at BBB National Programs discusses the trend of state privacy laws calling out dark patterns as an unlawful data privacy practice.
50 Years of Advancing Responsible Child-Directed Marketing & Privacy
For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.
Latest Announcements
John Templeton Foundation Grant Awarded to Center for Industry Self-Regulation to Develop Industry Self-Regulation Curriculum for Law, Business & Public Policy Schools
McLean, VA – September 10, 2024 - BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher...
BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy
McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...
Companies Agree to Expand School Coverage under the Children’s Food and Beverage Advertising Initiative Core Principles
McLean, VA – May 2, 2024 – Twenty-one of the nation’s leading food, beverage, and quick serve restaurant companies have agreed to strengthen their voluntary commitments for responsible food advertising to children under the Children’s Food and Beverage Advertising Initiative (CFBAI) Core Principles.
BBB National Programs Issues Compliance Warning for Use of AI in Child-Directed Advertising and Data Collection
McLean, VA – May 1, 2024 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today issued a new compliance warning on the application of CARU’s Advertising and Privacy Guidelines to the use of Artificial Intelligence (AI), putting advertisers, brands, endorsers, developers, toy manufacturers, and others on...
Latest Decisions
NAD Recommends Charter Discontinue or Modify Spectrum Internet “Fastest Speeds in More Neighborhoods than Any Other Provider” Claim
New York, NY – October 10, 2024 – The National Advertising Division recommended Charter discontinue or modify the claim that “Spectrum offers the fastest speeds in more neighborhoods than any other provider” to avoid conveying the unsupported message that Charter offers the fastest speeds and is available in...
National Advertising Division Recommends Promotion in Motion Discontinue or Modify Certain Welch’s Fruit Snack Commercials
New York, NY – September 30, 2024 – The National Advertising Division recommended that PIM Brands discontinue certain television commercials for its Welch’s Fruit Snacks or modify the advertising to avoid conveying the message that competing fruit snacks are worthless.
Following National Advertising Division Inquiry, Google Voluntarily Unlists Video Demonstrating Google Gemini Capabilities
New York, NY – September 12, 2024 – Google voluntarily unlisted a video demonstrating the capabilities of Google Gemini, its large language model artificial intelligence (AI) offering introduced in December 2023.
National Advertising Division Recommends Gruma Modify Sugar and Net Carbohydrate Label Claims
New York, NY – September 11, 2024 – In a challenge brought by competitor Olé, the National Advertising Division found certain “zero sugar” and “0G sugar” claims supported and recommended that Gruma Corporation, in connection with its tortilla product offerings, modify or discontinue other claims.
For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
Upcoming Events
West Coast CARU Supporter Meeting
Let's Talk About... The High Stakes of Sweepstakes for Kids!
NAD 2025
