Where businesses turn to enhance consumer trust and consumers are heard.

BBB National Programs is where companies, industry experts, and trade associations work together within a self-regulatory environment to foster industry best practices in truth-in-advertising, child-directed marketing, data privacy, and dispute resolution.

Advertising

Promoting responsible advertising through self-regulation, monitoring, and dispute resolution. Explore programs

Privacy

Helping businesses navigate privacy issues through self-regulation, monitoring, and safe harbors. Explore programs

Dispute Resolution

Providing solutions and support for dispute resolution programs and compliance needs. Explore programs

Emerging

Developing innovative programs to address business needs in an evolving marketplace. Explore programs

Home to leading independent programs.

We offer a variety of independent, third-party programs to guide, aid, and address issues of business ethics, advertising, data privacy, and dispute resolution.
BBB National Programs

Newsroom


Insights from the CEO

Bullish But Cautionary: A Balanced Way To Approach The Impact Of AI

Read in Forbes

 

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BBB National Programs in the News

 

Influencer Marketing in FTC's Crosshairs

Bloomberg TV  I  December 2023
Mary Engle, executive vice president of policy at BBB National Programs discusses action taken by the FTC regarding influencer marketing and what advertisers need to know. 


Microsoft, Amazon among the companies shaping AI-enabled hiring policy

CNBC I  October 2023
Eric D. Reicin, president and CEO at BBB National Programs details for CNBC how Amazon, Unilever, Microsoft, and other companies joined BBB National Programs to publish a set of policies for the use of AI in hiring and recruiting.


It's Not Easy Being Green: Preparing for the FTC's Updated Green Guides

AdWeek  I  October 2023
Laura Brett, Vice President of the National Advertising Division outlines the importance of clear and truthful green advertising, how companies can help build consumer trust in green claims, and the 2024 release of the updated Green Guides.


Regulators Have Their Eye On The Dark Art Of Dark Patterns

AdExchanger  I  August 2023
Mary Engle, executive vice president of policy at BBB National Programs discusses the trend of state privacy laws calling out dark patterns as an unlawful data privacy practice.

 

 

 

 

 

 

50 Years of Advancing Responsible Child-Directed Marketing & Privacy

 

For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.  

 

Interested in exclusive CARU’s 50th events and meetings? Learn more about Becoming a CARU Supporter.

 

CARU50th.org

 

 

Latest Announcements

Press Release

Receivables Management Association International and BBB National Programs Announce New Accountability Service to Enhance the Receivables Management Certification Program

McLean, VA – February 6, 2024 – The Receivables Management Association International (RMAI) and BBB National Programs announced today that, effective March 1, 2024, BBB National Programs will independently administer the Remediation Committee for RMAI’s Receivables...

Read the Press Release
Press Release

BBB National Programs Announces 98 Distinguished Panel Pool Members for 2024 National Advertising Review Board

McLean, VA – January 9, 2024 – BBB National Programs today announced the 98 panel pool members of the 2024 National Advertising Review Board (NARB), the appellate body for the U.S. advertising industry’s system of self-regulation. 

Read the Press Release
Press Release

BBB National Programs Board of Directors Welcomes Three Esteemed New Board Members and Re-Elects Three Board Members

McLean, VA – December 18, 2023 – The Board of Directors of BBB National Programs today announced three new Board Members and the re-election of three returning Board Members for the 2023-2026 term.  

Read the Press Release
Press Release

Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

McLean, VA – October 31, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Ferrara Candy Company as the newest participant in the food advertising pledge program.

Read the Press Release

Latest Decisions

Decision

National Advertising Division Recommends Smarter Reviews, a Product Review Site, Discontinue or Modify its Rankings and Review Format

New York, NY – February 27, 2024 – The National Advertising Division recommended that product review site, Smarter Reviews discontinue its rankings and reviews format, or modify its advertising to avoid conveying a message that the review and rankings webpages and the reviews and rankings themselves are...

Read the Decision Summary
Decision

Following National Advertising Division Challenge by Bic USA, Calico Voluntarily Discontinues Claims for Scripto Aim ‘n Flame MAX Lighter

New York, NY – February 26, 2024 – Following a BBB National Programs’ National Advertising Division challenge brought by Bic USA, Calico Brands discontinued claims that its Scripto® Aim ‘n Flame® MAX Lighter is the “#1 Selling Multi-Purpose Lighter.” 
Read the Decision Summary
Decision

National Advertising Division Recommends Stihl Discontinue Unqualified “Made in America” Claims for Outdoor Power Equipment

New York, NY – February 22, 2024 – The National Advertising Division recommended that, in connection with its outdoor power equipment, Stihl Incorporated discontinue its unqualified “Made in America” claims and modify its “Made in America” claims to make clear that not all of its products are made in the United States...

Read the Decision Summary
Decision

Following National Advertising Division Recommendation, Charter Agrees to Modify Spectrum Mobile Cost Savings Claim

New York, NY – February 21, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that Charter Communications discontinue the claim that Verizon customers will “save over $1,500 in their first year” if they switch to Spectrum Mobile or modify the claim by adding or improving certain disclosures.

Read the Decision Summary

 

For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org

Upcoming Events

Q2 CARU Supporter Meeting

During 2024, the 50th anniversary of the Children’s Advertising Review Unit (CARU), we will celebrate the “evolution” of children’s advertising and privacy. In April, CARU Supporters will discuss prog ...
Learn more
Apr 17, 2024 Hybrid/New York, NY

Q3 CARU Supporter Meeting

During 2024, the 50th anniversary of the Children’s Advertising Review Unit (CARU), we will celebrate the “evolution” of children’s advertising and privacy. In July, CARU Supporters will discuss progr ...
Learn more
Jul 17, 2024 Virtual

NAD 2024: Charting the Global Future of Ad Law

The National Advertising Division (NAD) annual conference, NAD 2024, will convene advertising and legal professionals, academic and industry experts, government officials, and businesses of all sizes ...
Learn more
Sep 16, 2024 New York, NY

Q4 CARU Supporter Meeting

During 2024, the 50th anniversary of the Children’s Advertising Review Unit (CARU), we will celebrate the “evolution” of children’s advertising and privacy. In October, CARU Supporters will discuss pr ...
Learn more
Oct 23, 2024 West Coast (TBD)

 

 

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