The Topics

Can AI Build Consumer Trust?

Recent advances have shown us just how far algorithms and machine learning can go toward optimizing business processes. At the same time, headlines are filled with stories about the potential risks and biases of AI. What if we could optimize algorithmic systems to create more trustable, ethical outcomes for consumers? Attendees will discuss emerging knowledge about operationalizing ethics in algorithmic systems, the resulting real-world positive outcomes, and how we can incorporate these learnings in all automated systems, especially those that process personal data and impact the everyday lives of consumers.

Ethical Design and Human-First Privacy

There is a growing tension in the design of user-friendly privacy systems: We know that privacy choices should be specific, clear, and conspicuous. But consumers are suffering from notice fatigue. Similarly, we know that layered privacy notices, “nutrition” labels, and other at-a-glance innovations are important to designing privacy options that work for everyone. Yet regulations continue to proliferate with requirements for detailed, tailored disclosures that cannot be reasonably summarized. Attendees will discuss how to solve for usability, when we must also solve for compliance, and will reflect on recent innovations in UI and UX to brainstorm how privacy notices can be responsive to the limits of human attention, while empowering consumers and meeting regulatory requirements.

What's Next in Cross-Border Privacy

Laws that encourage data localization – whether explicitly or in practice – represent a fundamental challenge to a commercial society fueled by the free flow of data. At the same time, mechanisms are needed for businesses to earn the trust of consumers, regulators, and partners around the world. Attendees will discuss the challenges businesses of all sizes have worked through to process and transfer personal data responsibly. Although much conversation is centered around the European Union, there are more challenges to data transfers than navigating the Atlantic. Increasingly, businesses are asked to think of their data privacy practices through a global lens. This session will allow attendees to compare notes and brainstorm strategies as they prepare for what’s to come, from Brazil to the U.K. to India.