BBB National Programs Leadership

Executive Leadership

Mamie Kresses

Apr 12, 2021, 09:32 AM
Name : Mamie Kresses
Position : Vice President
Additional details : Children’s Advertising Review Unit

Mamie Kresses joined BBB National Programs in April 2021 as Vice President, Children’s Advertising Review Unit (CARU). In this role, Ms. Kresses oversees CARU’s ongoing efforts to help companies ensure their advertising and data collection practices regarding children comply with existing laws and guidelines, as well as CARU’s ongoing development of strategic policy and initiatives to enhance these goals. Ms. Kresses serves as the primary spokesperson for CARU, which includes building relationships with government agencies and non-governmental organizations, negotiations with companies participating in the self-regulatory process, and supporter acquisition and retention. She will also oversee program case selection/review and CARU’s COPPA Safe Harbor program.

Before joining BBB National Programs, Ms. Kresses was a senior attorney in the Federal Trade Commission (FTC)’s Division of Advertising Practices. In this role, she led consumer protection and regulatory law enforcement actions, rulemaking, and business outreach efforts addressing children’s online privacy, general privacy, social media and digital technology marketing practices, and deceptive advertising claims for food, dietary supplements, and other products.  As co-lead of the COPPA program from 2002-2012, she secured over 20 COPPA civil penalty orders and directed the 2012 review and modernization of the Rule. During her FTC career, Ms. Kresses received several awards, including the Robert Pitofsky Lifetime Achievement Award. She has been a frequent speaker at CARU and NAD’s annual conferences.

Before joining the FTC, Ms. Kresses practiced law with a firm in Atlanta, GA. She received her undergraduate and Juris Doctor degrees from the University of Georgia.

MamieHeadshot_2021

Mamie Kresses

Apr 12, 2021, 09:32 AM
Name : Mamie Kresses
Position : Vice President
Additional details : Children’s Advertising Review Unit

Mamie Kresses joined BBB National Programs in April 2021 as Vice President, Children’s Advertising Review Unit (CARU). In this role, Ms. Kresses oversees CARU’s ongoing efforts to help companies ensure their advertising and data collection practices regarding children comply with existing laws and guidelines, as well as CARU’s ongoing development of strategic policy and initiatives to enhance these goals. Ms. Kresses serves as the primary spokesperson for CARU, which includes building relationships with government agencies and non-governmental organizations, negotiations with companies participating in the self-regulatory process, and supporter acquisition and retention. She will also oversee program case selection/review and CARU’s COPPA Safe Harbor program.

Before joining BBB National Programs, Ms. Kresses was a senior attorney in the Federal Trade Commission (FTC)’s Division of Advertising Practices. In this role, she led consumer protection and regulatory law enforcement actions, rulemaking, and business outreach efforts addressing children’s online privacy, general privacy, social media and digital technology marketing practices, and deceptive advertising claims for food, dietary supplements, and other products.  As co-lead of the COPPA program from 2002-2012, she secured over 20 COPPA civil penalty orders and directed the 2012 review and modernization of the Rule. During her FTC career, Ms. Kresses received several awards, including the Robert Pitofsky Lifetime Achievement Award. She has been a frequent speaker at CARU and NAD’s annual conferences.

Before joining the FTC, Ms. Kresses practiced law with a firm in Atlanta, GA. She received her undergraduate and Juris Doctor degrees from the University of Georgia.

MamieHeadshot_2021
Program Leadership

Mamie Kresses

Apr 12, 2021, 09:32 AM
Name : Mamie Kresses
Position : Vice President
Additional details : Children’s Advertising Review Unit

Mamie Kresses joined BBB National Programs in April 2021 as Vice President, Children’s Advertising Review Unit (CARU). In this role, Ms. Kresses oversees CARU’s ongoing efforts to help companies ensure their advertising and data collection practices regarding children comply with existing laws and guidelines, as well as CARU’s ongoing development of strategic policy and initiatives to enhance these goals. Ms. Kresses serves as the primary spokesperson for CARU, which includes building relationships with government agencies and non-governmental organizations, negotiations with companies participating in the self-regulatory process, and supporter acquisition and retention. She will also oversee program case selection/review and CARU’s COPPA Safe Harbor program.

Before joining BBB National Programs, Ms. Kresses was a senior attorney in the Federal Trade Commission (FTC)’s Division of Advertising Practices. In this role, she led consumer protection and regulatory law enforcement actions, rulemaking, and business outreach efforts addressing children’s online privacy, general privacy, social media and digital technology marketing practices, and deceptive advertising claims for food, dietary supplements, and other products.  As co-lead of the COPPA program from 2002-2012, she secured over 20 COPPA civil penalty orders and directed the 2012 review and modernization of the Rule. During her FTC career, Ms. Kresses received several awards, including the Robert Pitofsky Lifetime Achievement Award. She has been a frequent speaker at CARU and NAD’s annual conferences.

Before joining the FTC, Ms. Kresses practiced law with a firm in Atlanta, GA. She received her undergraduate and Juris Doctor degrees from the University of Georgia.

MamieHeadshot_2021