BBB National Programs Board of Directors
Apr 27, 2020, 14:02 PM
Name : Marla Kaplowitz
Position : President and CEO
Additional details : American Association of Advertising Agencies
Bringing 30 years of industry experience in marketing and communications, Marla joined the 4A's in May 2017 to help define and shape the future focus for the association. Under her leadership, the4A`s purpose is to help empower its members to deliver insightful creativity that drives commerce, and influences culture all while moving the industry forward.
As the former CEO of MEC North America, beginning in 2011, Marla drove the agency’s strategic initiatives with a focus on delivering growth for its people, clients and the industry. Marla led MEC to become a major disruptor in the area of talent management with its innovative approaches to attracting, nurturing and retaining the industry’s top talent. MEC NA was cited in Fortune's "Great Places to Work" feature and was named in Advertising Age's "Best Places to Work in Advertising and Marketing" in 2015.
Prior to joining MEC, Marla spent 12 years at Mediavest, where she oversaw the Procter & Gamble Communications Planning assignment for North America, and previously managed a multi-client team. Marla began her career at DMB&B before moving to Ammirati Puris Lintas. Marla serves on the Boards of The Ad Council, AEF (ANA Educational Foundation), Digital Advertising Alliance (DAA). Trustworthy Accountability Group (TAG), and The Marketing Standards/General Assembly.