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Insights from the CEO
Unfamiliar And Unregulated Territory: Protecting Kids In The Metaverse
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BBB National Programs in the News
Microsoft, Amazon among the companies shaping AI-enabled hiring policy
CNBC I October 2023
Eric D. Reicin, president and CEO at BBB National Programs details for CNBC how Amazon, Unilever, Microsoft, and other companies joined BBB National Programs to publish a set of policies for the use of AI in hiring and recruiting.
It's Not Easy Being Green: Preparing for the FTC's Updated Green Guides
AdWeek I October 2023
Laura Brett, Vice President of the National Advertising Division outlines the importance of clear and truthful green advertising, how companies can help build consumer trust in green claims, and the 2024 release of the updated Green Guides.
Regulators Have Their Eye On The Dark Art Of Dark Patterns
AdExchanger I August 2023
Mary Engle, executive vice president of policy at BBB National Programs discusses the trend of state privacy laws calling out dark patterns as an unlawful data privacy practice.
Exploring sustainable clothing for kids heading back to school
Good Morning America I August 2022
Laura Brett helps consumers understand what to look for when shopping for sustainable clothing.
Revised Guidelines for Responsible Advertising to Children
The revised CARU Advertising Guidelines went into effect on January 1, 2022. CARU is now actively investigating cases of non-compliance.
Latest Announcements
Ferrara Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
McLean, VA – October 31, 2023 – The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Ferrara Candy Company as the newest participant in the food advertising pledge program.
BBB National Programs Unveils New Guardrails for Child-Directed Advertising & Privacy in the Metaverse
McLean, VA – October 3, 2023 – BBB National Programs’ Children’s Advertising Review Unit (CARU) today released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse, a set of realistic, actionable recommendations and best practices intended to help companies develop metaverse experiences directed to children,...
BBB National Programs’ Statement on Adoption of Adequacy for the EU-U.S. Data Privacy Framework
McLean, VA – July 11, 2023 – Dona Fraser, BBB National Programs’ Senior Vice President, Privacy Initiatives, issued a statement on behalf of BBB National Programs today on the European Commission’s official adoption of its adequacy decision for the EU-U.S. Data Privacy Framework (EU-US DPF).
BBB National Programs Welcomes Joe Stegbauer, SVP and General Counsel – Corporate and Business Units, P&G to its Board of Directors
McLean, VA, June 1, 2023 – BBB National Programs, an independent non-profit organization that operates a growing suite of national and global programs focused on industry self-regulation and dispute resolution, today announced the election of Joe Stegbauer from The Procter & Gamble Company (P&G) to its...
Latest Decisions
National Advertising Division Finds Dr. Squatch “No Harmful Ingredients” Claim Supported; Recommends Other Comparative Claims be Discontinued
New York, NY – December 5, 2023 – The National Advertising Division (NAD) determined that Dr. Squatch supported its “no harmful ingredients” claim, but recommended Dr. Squatch discontinue its use of the skull and crossbones imagery in the context of the “no harmful ingredients” and “Sh*t List”...
National Advertising Division Recommends Royal Oak Modify or Discontinue Certain Claims for its Super Size Briquets
New York, NY – November 30, 2023 – In a challenge brought by Kingsford Products Company, the National Advertising Division (NAD) recommended that Royal Oak modify or discontinue certain comparative claims for its Super Size Briquets.
National Advertising Division Finds Certain Xfinity Home Internet Claims Supported; Recommends Comcast Modify or Discontinue Others
New York, NY – November 30, 2023 – The National Advertising Division (NAD) determined that Comcast provided a reasonable basis for its Xfinity home internet claim but recommended that Comcast modify or discontinue certain other claims about Verizon’s 5G Home Internet.
National Advertising Division Recommends Cariuma Disclose Material Connection Between Cariuma Sneakers and Publisher of Social Media Posts
New York, NY – November 29, 2023 – The National Advertising Division (NAD) inquired about social media posts for Cariuma sneakers, and recommended that Cariuma clearly and conspicuously disclose its material connection to the endorser and publisher of the posts.
For the full text of National Advertising Division, National Advertising Review Board, and Children’s Advertising Review Unit decisions, subscribe to the Online Archive. Other case decisions are available publicly: Direct Selling Self-Regulatory Council and Digital Advertising Accountability Program. For members of the press, the full text of any BBB National Programs decision is available by emailing the request to press@bbbnp.org.
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Dark Patterns in Advertising Law
