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Take Care of Your “Health-Lite” Claims
Mar 14, 2024, 09:43 AM by Author: Annie Ugurlayan, Assistant Director, National Advertising Division, BBB National ProgramsSome advertisers believe they can avoid scrutiny when making health-related claims by making their claim “softer.” But context is key. Health benefit claims must comply with the FTC’s Health Products Compliance Guidance. The substantiation bar is not lowered by changing the approach to the health-related claim.Full story -
Bullish but Cautionary: A Balanced Way to Approach the Impact of AI
Mar 13, 2024, 10:24 AM by Eric D. Reicin, President & CEO, BBB National ProgramsBusiness and nonprofit leaders in the U.S. may not feel so weighty a responsibility in assessing the global impact of AI, but we must realize AI’s power to impact our organizations, our local economies, our sectors, and our nation.Full story -
New Rules of the Road Can Sustain US Leadership on Interoperable Digital Data Flows
Mar 11, 2024, 11:13 AM by Dr. Divya Sridhar, Vice President, Global Privacy Division and Privacy Initiatives Operations, BBB National ProgramsPresident Biden closed February 2024 with an EO that signaled an important development for how the U.S. plans to position and guard itself from global adversaries, and speaks volumes about how the U.S. views the next-generation impacts of data flows on the digital economy and how our nation can be better equipped as a global leader. Read our takeaways and future considerations.Full story -
KOSA (and Children’s Privacy) on the Move
Feb 28, 2024, 09:00 AM by Khoury Trombetta, Attorney, Children's Advertising Review Unit (CARU), BBB National ProgramsThe Kids Online Safety Act (KOSA) is gaining traction in the U.S. Senate after the most recent round of revisions released this month by Senators Richard Blumenthal and Marsha Blackburn, following on the heels of proposed changes to the COPPA Rule. Here are CARU's high-level takeaways from the KOSA revisions with some insight into each revision.Full story -
Location Not Found: Mitigating Precise Geolocation Consent Flow Risk
Feb 22, 2024, 09:00 AM by Miles Light, Counsel, Privacy Technology, BBB National ProgramsPrivacy-minded Federal Trade Commission (FTC) watchers have seen two bombshell enforcement actions related to alleged mishandling of consumer geolocation data. The Privacy Initiative team delves into those cases, the breadth of the penalties the FTC has included in the proposed orders, and best practices to avoid the crosshairs.Full story -
Big Game Ad Claims: Trends & Lessons Learned
Feb 9, 2024, 09:00 AM by Jennifer Santos, Attorney, National Advertising Division, BBB National ProgramsIt’s time again for the Big Game, when we gather to watch the most expensive commercials of the year. As brands create memorable content, it is important they remember to make all claims truthful and accurate. This year, as you watch brands’ creative efforts, keep these lessons learned from past NAD cases in mind.Full story -
The ABCs of DPF and GDPR
Feb 7, 2024, 08:00 AM by Victoria Akosile, Deputy Director, Privacy Operations, BBB National ProgramsEasing data flows across the Atlantic, the EU-U.S. DPF satisfies requirements outlined under the General Data Protection Regulation (GDPR), helping companies avoid steep fines.Full story -
The FTC Joins the Global CBPR Party
Jan 29, 2024, 08:55 AM by BBB National Programs' Global Privacy DivisionThis month the Federal Trade Commission (FTC) announced participation in the Global Cooperation Arrangement for Privacy Enforcement (Global CAPE), signaling the agency’s interest in keeping pace with the increasingly global nature of commerce and marks an important step forward for the global expansion of CBPRs.Full story -
The UK Extension: Implications for International Data Transfers
Jan 24, 2024, 09:00 AM by BBB National Programs' Global Privacy DivisionThe UK Extension to the EU-U.S. Data Privacy Framework (DPF) took effect, permitting the flow of personal data from the UK to the U.S. without the need for further safeguards and making UK coverage accessible for companies of all sizes. The UK Extension signals its commitment and enthusiasm for sustainable data flows.Full story -
Digital Advertising & Consumer Privacy: Roads Converge in 2024
Jan 22, 2024, 09:00 AM by The Digital Advertising Accountability Program (DAAP) TeamDeprecation of traditional third-party cookie tracking and the adoption of new tracking alternatives has animated a new wave of regulatory issues that complicate business compliance with consumer privacy in digital advertising. From 2023 cases, DAAP identified best practices for responsible action in 2024 to stay out of regulatory crosshairs.Full story -
COPPA Safe Harbor: Understanding the Seals
Jan 9, 2024, 08:55 AM by The Children's Advertising Review Unit TeamOn December 20, 2023, the FTC proposed changes to the COPPA Rule that would impact every COPPA Safe Harbor Program. While the CARU team continues to review the FTC’s Notice of Proposed Rulemaking, this blog provides answers to some frequently asked questions about our COPPA Safe Harbor Program and explains the various safe harbor seal types.Full story -
Explainer: COPPA Rule Proposed Changes
Jan 3, 2024, 09:00 AM by Rukiya Bonner, Director, Children’s Advertising Review Unit (CARU); Debra Policarpo, Senior Counsel, CARU; Khoury Trombetta, Privacy Counsel, CARU, BBB National ProgramsThe Federal Trade Commission (FTC) has given us a lot to think about by publishing its proposed changes to the Children’s Online Privacy Protection Act (COPPA) Rule. While the FTC does not propose many wholesale revisions to the COPPA Rule, CARU breaks down what the FTC is proposing.Full story -
Industry Self-Regulation: A Path Forward for Governing Artificial Intelligence?
Dec 21, 2023, 09:00 AM by Eric D. Reicin, President & CEO, BBB National ProgramsIndustry self-regulation can be a key differentiator for businesses and nonprofits to perform at their most effective level, especially when it comes to engaging with emerging technologies such as AI. But the question is, as a private sector leader, what does the road map look like?Full story -
CFBAI and CCAI Publish the 2022 Annual Report on Participant Compliance and Program Progress
Dec 20, 2023, 08:00 AM by Maureen Enright, Vice President, Children’s Food and Beverage Advertising Initiative, BBB National ProgramsBBB National Programs has released the Children’s Food and Beverage Advertising Initiative (CFBAI) and Children’s Confection Advertising Initiative (CCAI) 2022 Annual Report, which includes findings on CFBAI and CCAI participant compliance.Full story -
Ring in the New Year with Data Privacy Framework
Dec 19, 2023, 09:00 AM by Dr. Divya Sridhar, Director, Privacy Initiatives, BBB National ProgramsIf you are a multinational business or interacting with clients, service providers, or contractors in the EU, your business is likely processing data of EU consumers. Companies have realized they can remove the headache of managing the process by leveraging a third-party accountability agent, such as BBB National Programs, to do the heavy lifting.Full story -
10 Safety Tips for Gifting a Kid's First Phone
Dec 11, 2023, 09:30 AM by Rukiya Bonner, Director, Children’s Advertising Review Unit and Khoury Trombetta Attorney, Children's Advertising Review UnitTips from the Children's Advertising Review Unit (CARU) on areas to pay attention to when gifting a child their first phone, things to avoid, and steps to take to set yourself and your child up for success.Full story -
FTC Warns Influencers: Disclose Material Connections
Nov 20, 2023, 08:00 AM by Jennifer Santos, Attorney, National Advertising Division, BBB National ProgramsEarlier this year the FTC revised its Guides for Endorsements and Testimonials and issued a guidance document answering questions about the Guides, as well as a proposed new rule on the use of consumer reviews and testimonials - almost promising businesses that the FTC would be taking a close look at influencer marketing.Full story -
Comment to NTIA on Youth Mental Health, Safety, and Privacy Online
Nov 16, 2023, 12:37 PM by BBB National Programs Privacy Initiatives TeamBBB National Programs responded to the NTIA request for comment to gather feedback on protecting minors’ mental health, safety, and privacy online.Full story -
Unfamiliar and Unregulated Territory: Protecting Kids in the Metaverse
Nov 6, 2023, 16:00 PM by Eric D. Reicin, President & CEO, BBB National ProgramsAs a new frontier, the metaverse is full of opportunities for brands and also creates a lot of nuanced challenges for companies engaging with or marketing to children and teens. Responsible brands - large and small - should take proactive steps to better understand the advertising and privacy challenges in the metaverse.Full story -
Monetization: The Privacy Risks and Rewards of In-App Purchases and IBA
Oct 9, 2023, 09:57 AM by BBB National ProgramsEvery day, teens download apps for free on the Google Play and Apple App Stores and, in doing so, participate in a hidden advertising ecosystem that collects data from them. In-app purchase options and behavioral advertising further complicate things. Though these monetization models have caused the mobile app economy to flourish, they sometimes come at the cost of user privacy.Full story
Suggested Articles
Blog
Take Care of Your “Health-Lite” Claims
Some advertisers believe they can avoid scrutiny when making health-related claims by making their claim “softer.” But context is key. Health benefit claims must comply with the FTC’s Health Products Compliance Guidance. The substantiation bar is not lowered by changing the approach to the health-related claim.
Read more
Blog
Bullish but Cautionary: A Balanced Way to Approach the Impact of AI
Business and nonprofit leaders in the U.S. may not feel so weighty a responsibility in assessing the global impact of AI, but we must realize AI’s power to impact our organizations, our local economies, our sectors, and our nation.
Read more
Blog
New Rules of the Road Can Sustain US Leadership on Interoperable Digital Data Flows
President Biden closed February 2024 with an EO that signaled an important development for how the U.S. plans to position and guard itself from global adversaries, and speaks volumes about how the U.S. views the next-generation impacts of data flows on the digital economy and how our nation can be better equipped as a global leader. Read our takeaways and future considerations.
Read more
Blog
KOSA (and Children’s Privacy) on the Move
The Kids Online Safety Act (KOSA) is gaining traction in the U.S. Senate after the most recent round of revisions released this month by Senators Richard Blumenthal and Marsha Blackburn, following on the heels of proposed changes to the COPPA Rule. Here are CARU's high-level takeaways from the KOSA revisions with some insight into each revision.
Read more