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What All Businesses Can Learn From Recent Missteps In Crypto
Mar 21, 2023, 09:00 AM by Eric D. Reicin, President & CEO, BBB National ProgramsWhile the crypto market itself is quite revolutionary, its challenges in introducing a new concept to consumers are not new. In every emerging market, business leaders should take steps to generate excitement while being careful to avoid pitfalls by making advertising claims that they can support with evidence.Full story -
Expanding SWIFT: What’s New for 2023
Feb 22, 2023, 09:00 AM by Eric Unis, Senior Attorney, National Advertising Division, BBB National ProgramsNAD is expanding Fast-Track SWIFT so that all single-issue claims, express and implied, that do not require review of complex evidence or substantiation are eligible. In SWIFT, challenges are limited to issues that do not require review of complex evidence or substantiation, such as clinical or technical testing or consumer perception evidence, and cases are resolved within 20 business days or less.Full story -
FTC’s New Health Claims Guidance: What You Need to Know
Feb 15, 2023, 09:00 AM by Annie M. Ugurlayan, Assistant Director, National Advertising Division, BBB National ProgramsHealth-related claims remain a priority for the Federal Trade Commission (FTC), signaled by the release of important new guidance at the end of 2022: Health Products Compliance Guidance, replacing the Dietary Supplements: An Advertising Guide for Industry. Get to know these changes for health-related claims.Full story -
2023 Trends: Big Game Ad Claims
Feb 14, 2023, 09:00 AM by Jennifer Santos, Attorney, National Advertising Division, BBB National ProgramsWhat makes the Super Bowl “super”? The commercials. In recent years the explosion of increased marketing channels has led marketers to flock to targeted advertising, but the big game stage provides an important opportunity to reach millions of consumers at the same time. This article takes a look at some of the trends from this year’s big game.Full story -
AI And Machine Learning In The Workplace: Preparing For 2023
Dec 26, 2022, 09:00 AM by Eric D. Reicin, President & CEO, BBB National ProgramsIn recent years, government scrutiny over the use of artificial intelligence (AI) tools in the recruiting and hiring process has risen. A better understanding of these actions can help business leaders reduce their risk of legal liability and better understand how to use AI and machine learning responsibly in their organizations.Full story -
CFBAI and CCAI Published the 2021 Annual Report on Participant Compliance and Program Progress
Dec 20, 2022, 09:00 AM by Lauren Eskenazi, Program Manager, Children’s Food and Beverage Advertising Initiative, BBB National ProgramsBBB National Programs has released the CFBAI and CCAI 2021 Annual Report, which provides details on the significant events of 2021 and an evaluation of participants’ compliance, which was excellent.Full story -
Shifting Global Privacy Demands For Business: What Leaders Need To Know
Dec 15, 2022, 09:00 AM by Eric D. Reicin, President & CEO, BBB National ProgramsAs businesses continue to develop new and innovative technologies, they are also collecting more data from consumers. While we await for additional guidance on the future of Privacy Shield, business and nonprofit leaders can take some lessons from Schrems I to help them prepare for what is to come.Full story -
Two Peas in a Privacy Pod: Global CBPR and the EU-U.S. Data Privacy Framework
Dec 6, 2022, 09:00 AM by Rebecca Knight, CIPP/E, CIPP/US, Counsel, Policy Privacy Initiatives, BBB National ProgramsOne of the unique benefits of the Global CBPR System is the substantial overlap with the EU-U.S. Data Privacy Framework (EU-U.S. DPF). The nearly 78% alignment in key requirement areas means that certifying through one system will help an organization comply with requirements of the other, saving time, money, and valuable resources while pursuing both certifications.Full story -
Purpose-Driven: How To Unleash Organization And Human Capital Potential
Nov 15, 2022, 09:00 AM by Eric D. Reicin, President & CEO, BBB National ProgramsPurpose is what moves people to take your organization to where it has never been. But how do you ensure that your employees can see their connection to purpose and know their contributions make a difference? To unleash the potential of your organization and its human capital, keep these four practices in mind.Full story -
A Cool Sweepstakes Can Get You in Hot Water
Nov 2, 2022, 09:00 AM by Rashida Gordon, Attorney, Children’s Advertising Review Unit, BBB National ProgramsWhen marketing to younger consumers, contests and sweepstakes can be effective vehicles for increasing brand engagement but can also present risks and traps for brands making use of them.Full story -
The FTC Spelled Out its Priorities at NAD 2022
Oct 27, 2022, 09:00 AM by Laura Brett, Vice President, National Advertising Division, BBB National ProgramsThe FTC presentations send a strong message that it is time for national advertisers to take a hard look at their own advertising. With a strong focus on consumer protection and building consumer trust in advertising practices, companies should consider using independent self-regulation to do just that.Full story -
From Regional to Global: The CBPR System Goes Global
Oct 25, 2022, 09:00 AM by Rebecca Knight, CIPP/E, CIPP/US, Counsel, Policy Privacy Initiatives, BBB National ProgramsRecently we wrote about the objectives of the Global Forum, APEC, the APEC Framework, and the APEC CBPR System. This blog addresses the transition from the APEC CBPR System to the Global CBPR System. What are the unique benefits for participants?Full story -
A Look Ahead: Uncharted Territory for Lemon Laws and Privacy
Oct 11, 2022, 09:00 AM by Juan Herrera, Vice President, Dispute Resolution Programs, BBB National ProgramsThe future of BBB AUTO LINE will likely be impacted by the answers to these three questions: Can lemon laws keep pace with radical changes in the way vehicles operate? What is the true impact of new regulations governing vehicles? How will evolving data privacy concerns presented by connected cars be addressed and resolved?Full story -
The U.S. Takes a Huge Next Step Towards GDPR Adequacy
Oct 10, 2022, 12:12 PM by Rebecca Knight, CIPP/E, CIPP/US, Counsel, Policy, Privacy Initiatives, BBB National ProgramsIn this post, we break down the recent Executive Order regarding the EU-US Data Privacy Framework, issued October 7. While this is a huge step towards adequacy under the GDPR, the process has just begun. The EO will serve as the legal basis for the European Commission to make a new adequacy decision.Full story -
The Problems with Endorsements
Oct 6, 2022, 09:00 AM by Laura Brett, Vice President, National Advertising DivisionBBB National Programs shared its concerns about endorsement practices in a comment submitted last week to the FTC as a part of proposed updates to its Endorsement Guides.Full story -
What to Know About the Ohio Lemon Law
Sep 21, 2022, 09:00 AM by Juan Herrera, Vice President, Dispute Resolution Programs, BBB National ProgramsIs your vehicle a lemon? If it is, what can you do? We’ve looked at how North Carolina, New York, Georgia, Texas, California, and Florida define a lemon. Now it is time to look at the state of Ohio.Full story -
West Virginia vs. EPA: Opportunities for Independent Industry Self-Regulation
Sep 21, 2022, 09:00 AM by Eric D. Reicin, President & CEO, BBB National ProgramsRegardless of where one stands on whether the U.S. Supreme Court decided West Virginia v. EPA correctly, the decision provides an opportunity for business to play a meaningful role in finding solutions to relevant public policy issues through the exploration – and potential widespread adoption – of independent industry self-regulation.Full story -
Expanding Accountability for DEIB in National Advertising
Sep 19, 2022, 09:00 AM by Laura Brett, Vice President, National Advertising Division, BBB National ProgramsBeginning today, NAD's procedures have been revised to join CARU in holding advertisers accountable for advertising that portrays or encourages misleading and harmful social stereotyping, prejudice, or discrimination.Full story -
From Regional to Global: Profiling the Expansion of CBPR
Sep 6, 2022, 09:00 AM by Rebecca Knight, CIPP/E, CIPP/US, Counsel, Policy Privacy Initiatives, BBB National ProgramsIn this series, we are going to explore how the newly formed CBPR Global Forum came to be and how it will complement other privacy frameworks to promote the free flow of data internationally.Full story -
Getting Disclosures Right: An FTC Focus and Evolving Challenge for Advertisers
Aug 31, 2022, 09:00 AM by Laura Brett, Vice President, National Advertising Division, BBB National ProgramsBefore the FTC or other regulators crack down on the misleading use of disclosures, brands should focus attention on making disclosures that are easy to see and understand to build a trusted relationship with consumers.Full story
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