Privacy Shield’s Second Annual Review: A Good Report Card

May 20, 2020 by BBB National Programs

On December 19, 2018, the European Commission released a positive report on the second Annual Review of the EU-U.S. Privacy Shield. The report concludes that “the United States continues to ensure an adequate level of protection for personal data that is transferred under the Privacy Shield from the Union to individual organizations in the United States.”

The report is a result of the Annual Review that was conducted by the United States government, the European Commission, and the EU data protection authorities in Brussels on October 18 and 19, 2018. The primary objectives of the joint review were to monitor the current U.S. administration’s work on, and industry’s compliance with, the Privacy Shield, and to influence the privacy discussion in the United States. The report’s findings were also influenced by surveys that the Commission sent to U.S. trade associations and advocacy groups.

In the report, the Commission expressed its approval for the efforts of the United States to fine-tune processes and procedures after the first Annual Review. Specifically, the report mentions:

  • The U.S. Department of Commerce’s requirement that first-time applicants delay public representations regarding Privacy Shield participation until their certification review is finalized.
  • Additional monitoring and oversight efforts that the Department of Commerce has instituted to detect compliance issues, including random spot-checks and the monitoring of public reports about the privacy practices of Privacy Shield participants.
  • The proactive efforts of the Federal Trade Commission to monitor and enforce compliance with the Privacy Shield Principles, including its recent issuance of administrative subpoenas to Privacy Shield participants and its enforcement of false claims of Privacy Shield certification based on Department of Commerce referrals (the report notes that there have been 56 such referrals since the first annual review).
  • The appointment of three new members to the independent Privacy and Civil Liberties Oversight Board (PCLOB) to restore a chair and a quorum to this oversight mechanism.

In addition, the report puts forward a list of processes and outcomes that will be “closely monitored,” which likely indicate the focus of the third annual review. These include:

  •  The appointment of a permanent Privacy Shield Ombudsperson by February 28, 2019 and the effectiveness of the handling and resolution of complaints by the Ombudsperson (so far no complaints have been received through this mechanism).  Note: on January 18th, the Trump administration nominated Keith Krach to serve as Undersecretary of State for Economic Growth, Energy, and the Environment—a role that has historically included the duties of the Privacy Shield Ombudsperson. 
  • The effectiveness of the Department of Commerce’s efforts to monitor compliance with substantive requirements and obligations and to detect false claims of certification.
  • The progress and outcomes of ex officio sweeps by the Federal Trade Commission through the use of administrative subpoenas.

The report will now be sent to the European Parliament, the Council, the European Data Protection Board and U.S. authorities. The Commission will then work with U.S. authorities to implement its recommendations.

Věra Jourová, Commissioner for Justice, Consumers and Gender Equality stated: “The EU and the U.S. are facing growing common challenges, when it comes to the protection of personal data, as shown by the Facebook / Cambridge Analytica scandal. The Privacy Shield is also a dialogue that in the long term should contribute to convergence of our systems, based on strong horizontal rights and independent, vigorous enforcement. Such convergence would ultimately strengthen the foundation on which the Privacy Shield is based. In the meantime, all elements of the Shield must be working at full speed, including the Ombudsperson.”

U.S. Secretary of Commerce Wilbur Ross stated: “I am very proud of our work together to support Privacy Shield and advance the transatlantic economic relationship. Data flows between the United States and Europe are the highest in the world, and it is in both our interests to adopt policies that strengthen data protection and enable transatlantic commerce. Privacy Shield enables the information flows that allow our citizens and businesses to connect and play such a critical role in our society and economy today.”

You will find the full report from the European Commission attached to this email. For further details, consult the accompanying Commission Staff Working Document.

Suggested Articles

Blog

Case Study: Getting to Compliance with CARU and COPPA

In a recent case, CARU worked with TickTalk to help them achieve compliance with CARU’s Privacy Guidelines and the Children’s Online Privacy Protection Act (COPPA). CARU sat down with TickTalk once the case had closed to discuss their experience as well as some of the privacy challenges many companies face in the children’s space.
Read more
Blog

What to Know About the Georgia Lemon Law

BBB AUTO LINE provides an overview of each state’s lemon laws. In our ongoing blog series, we offer further insights on the laws for select states, and how BBB AUTO LINE can support consumers with lemon law disputes. Florida, California, and Texas have been covered. This post reviews the nuances of the lemon law in the Peachtree State – Georgia.
Read more
Blog

The TAPP Roadmap: Helping U.S. Companies Responsibly Collect and Manage Teenager Data

Even as data privacy and safety practices that work for adult consumers provide a firm foundation for teens, they simultaneously run the risk of being insufficient to respond to the unique needs of teens. The TeenAge Privacy Program (TAPP) Roadmap was designed to assist any business that wishes to engage proactively with teen consumers, providing an operational framework to map the broad spectrum of potential harms impacting teens onto a concrete set of operational considerations.
Read more
Blog

Pursuing Best Practices For Representation In Advertising

As advertising volume increases, so too do people’s expectations of representation in advertising. Unfortunately, advertising collectively is still falling short, and consumer perceptions reflect that. Why answer this call from consumers? And what is being done about it?
Read more