Getting Certified: Cisco Demonstrates Dedication to Customer Success through APEC Privacy Compliance

Aug 25, 2021 by Josh Harris, Director, Global Privacy Initiatives, BBB National Programs

No matter the size of a business, data privacy is a key component of maintaining customer trust. And in a global economy, where companies are required to process data from around the world, a cross-border solution that considers differing privacy laws is mandatory. Responsible businesses have an obligation to embrace global privacy best practices and to verify that they meet baseline standards through independent reviews.

Cisco is an example of how a global company must navigate a variety of legal privacy regimes, while also being dedicated to leading the way on data privacy to maintain and further enhance a trusted relationship with its customers. To thread this needle, Cisco has chosen to rely on a third-party privacy certification offered by our team at BBB National Programs. 

Establishing uniform privacy practices that go beyond mere compliance with data protection laws will ensure that all Cisco customers from Singapore to San Diego are provided with the same responsible stewardship of their personal information.

Cisco demonstrates this commitment by embracing the APEC Cross-Border Privacy Rules (CBPR) system, a robust accountability mechanism. Pursuing CBPR certification means subjecting its privacy policies and procedures to independent review through its Accountability Agent, BBB National Programs. 

This ongoing oversight also includes a dispute resolution mechanism. If Cisco is not able to resolve a customer’s privacy complaint, customers are empowered to submit it to BBB National Programs for review and resolution. 

The CBPR certification and seal demonstrate that Cisco embraces the rigorous privacy standards endorsed by the APEC economies, which track closely with best practices for privacy and security recognized around the globe. 

Recently, U.S. Secretary of Commerce Gina Raimondo expressed public support of the CBPR system for its ability to “establish a baseline of practices for responsible, voluntary, enforceable, and secure data sharing across borders.”

Similarly, Cisco relies on the coordinating APEC Privacy Recognition for Processors (PRP) certification and seal to ensure that its vendors meet the same high standards when processing data on behalf of other companies. 

“APEC CBPR and PRP are important certifications that enable businesses of all sizes to demonstrate their commitment to safe and accountable personal data handling no matter where in the world the processing is taking place,” said Harvey Jang, Vice President and Chief Privacy Officer for Cisco Systems, Inc.

Our role at BBB National Programs as an independent provider of privacy certifications, assessments, and dispute resolution is to help companies confidently demonstrate that their privacy practices are built upon the principles that form the building blocks for global privacy standards. Reach out to GlobalPrivacy@bbbnp.org to learn more. 

Suggested Articles

Blog

Case Study: Getting to Compliance with CARU and COPPA

In a recent case, CARU worked with TickTalk to help them achieve compliance with CARU’s Privacy Guidelines and the Children’s Online Privacy Protection Act (COPPA). CARU sat down with TickTalk once the case had closed to discuss their experience as well as some of the privacy challenges many companies face in the children’s space.
Read more
Blog

What to Know About the Georgia Lemon Law

BBB AUTO LINE provides an overview of each state’s lemon laws. In our ongoing blog series, we offer further insights on the laws for select states, and how BBB AUTO LINE can support consumers with lemon law disputes. Florida, California, and Texas have been covered. This post reviews the nuances of the lemon law in the Peachtree State – Georgia.
Read more
Blog

The TAPP Roadmap: Helping U.S. Companies Responsibly Collect and Manage Teenager Data

Even as data privacy and safety practices that work for adult consumers provide a firm foundation for teens, they simultaneously run the risk of being insufficient to respond to the unique needs of teens. The TeenAge Privacy Program (TAPP) Roadmap was designed to assist any business that wishes to engage proactively with teen consumers, providing an operational framework to map the broad spectrum of potential harms impacting teens onto a concrete set of operational considerations.
Read more
Blog

Pursuing Best Practices For Representation In Advertising

As advertising volume increases, so too do people’s expectations of representation in advertising. Unfortunately, advertising collectively is still falling short, and consumer perceptions reflect that. Why answer this call from consumers? And what is being done about it?
Read more