BBB National Programs Decision Summaries
BBB National Programs provides summaries of all case decisions from the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU), Direct Selling Self-Regulatory Council (DSSRC), and Digital Advertising Accountability Program (DAAP). Subscribe to receive a weekly wrap-up of published case decisions in your inbox.
5/25/2023 - National Advertising Review Board Recommends Modifications to T-Mobile Home Internet “Fast,” “High-Speed,” and “Reliable” Claims
New York, NY – May 25, 2023 – A panel of the National Advertising Review Board (NARB) found that T-Mobile‘s express claims for T-Mobile Home Internet (T-HINT) are supported, but recommended certain modifications to the claims so consumers understand the context in which they will receive internet service and the type of performance to expect through T-HINT.
5/25/2023 - National Advertising Division Recommends Clearer Disclosure of Affiliate Advertising Relationships for Renue by Science Dietary Supplements
New York, NY – May 25, 2023 – The National Advertising Division (NAD) recommended Renue by Science modify disclosures of affiliate relationships and modify or discontinue challenged YouTube videos to disclose the advertiser’s relationship to the speaker.
5/24/2023 - National Advertising Division Finds HelloFresh “Flexible Plans” Claim Supported; Recommends Clear and Conspicuous Disclosure of “16 Free Meals” Material Terms
New York, NY – May 24, 2023 – The National Advertising Division (NAD) determined that HelloFresh supported the claim “Flexible Plans, Less Hassle: Add extra meals to any week’s order, change your delivery day or menu preferences, skip a week or cancel anytime” for its subscription-based meal kits.
5/23/2023 - Direct Selling Self-Regulatory Council Recommends Juice Plus+ Discontinue Certain Earnings and Health-Related Product Claims
McLean, VA – May 23, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Juice Plus+ modify or discontinue certain earnings and health-related product performance claims. These claims were made by Juice Plus+, a direct selling company that sells fruit and vegetable juice extract supplements, as well as by Juice Plus+ salesforce members.
5/17/2023 - National Advertising Division Refers Bacardi’s Claims for Havana Club Rum to FTC for Review and Possible Enforcement Action
New York, NY – May 17, 2023 – In a challenge brought by Pernod Ricard, the National Advertising Division (NAD) has referred advertising claims made by Bacardi for its Havana Club rum to the Federal Trade Commission (FTC) after the company informed NAD that it would not participate in the NAD self-regulatory process.
5/16/2023 - National Advertising Division Finds Certain Claims for Xfinity Home Internet Service Supported; Recommends Comcast Modify or Discontinue Others
New York, NY – May 16, 2023 – The National Advertising Division (NAD) determined that certain claims made by Comcast for its Xfinity home internet were supported. However, NAD recommended that Comcast modify or discontinue other Xfinity home internet service claims, as well as claims for Xfinity’s mobile service.
5/12/2023 - Children’s Advertising Review Unit Finds Roblox in Violation of Its Advertising Guidelines; Recommends Modifications and Compliance Monitoring
McLean, VA – May 12, 2022 – The Children’s Advertising Review Unit (CARU) has found Roblox in violation of CARU Advertising Guidelines for responsible advertising to children under age 13. This case also reviewed privacy concerns that will be addressed with Roblox's COPPA Safe Harbor.
5/03/2023 - National Advertising Division Finds Certain Claims for My Patriot Supply Survival Food Kits Supported; Recommends Advertiser Modify or Discontinue Others
New York, NY – May 3, 2023 – The National Advertising Division (NAD) determined that certain claims made by My Patriot Supply (MPS) for its Long-Term Survival Food Kits and related products were supported and certain challenged advertisements did not convey any misleading implied messages.
5/02/2023 - National Advertising Division Finds “Verizon Is the Number One Network Choice in Public Safety” Claim in Verizon Frontline Commercial Supported
New York, NY – May 2, 2023 – In a Fast-Track SWIFT challenge brought by AT&T, the National Advertising Division (NAD) determined that the claim “Verizon is the number one network choice in public safety,” made by Verizon in a commercial for its Verizon Frontline service, is supported.
5/02/2023 - Direct Selling Self-Regulatory Council Finds Magnetude Jewelry on Path to Advertising Compliance
McLean, VA – May 2, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry to review advertising from Magnetude Jewelry following a case from 2021 concerning earnings and product claims and found Magnetude Jewelry on the path to compliance.