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8/22/2023 - National Advertising Division Recommends T-Mobile Modify or Discontinue Claim About the Ability to Watch Live Major League Baseball Games on MLB.tv
New York, NY – August 22, 2023 – The National Advertising Division (NAD) recommended T-Mobile discontinue the claim that T-Mobile Tuesdays App customers will be able to watch “every regular season [Major League Baseball] game live or on demand,” or modify the claim to make clear which categories of live games are available with the MLB.tv benefit.
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8/16/2023 - Direct Selling Self-Regulatory Council Refers Tori Belle to the Federal Trade Commission for Possible Enforcement Action
McLean, VA – August 16, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Tori Belle Cosmetics discontinue certain earnings claims made by salesforce members on Facebook and YouTube. After a sustained lack of response, DSSRC referred Tori Belle to the FTC for possible enforcement action.
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8/15/2023 - Vesync Voluntarily Discontinues Certain Claims for HEPA Air Purifiers Following National Advertising Division Challenge by Dyson
New York, NY – August 15, 2023 – Following a BBB National Programs National Advertising Division (NAD) challenge, brought by competitor Dyson, Vesync Co. voluntarily discontinued certain claims for its HEPA air purifiers.
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8/15/2023 - National Advertising Division Finds One Claim for RevWood Flooring Supported and Recommends Other Claims be Discontinued; Mohawk to Appeal
New York, NY – August 15, 2023 – The National Advertising Division (NAD) determined that Mohawk Industries Inc.’s “Authentic imprint of Hardwood” claim for its RevWood laminate flooring product line was not misleading. However, NAD recommended that Mohawk discontinue the claims "Wood without compromise" and "The Perfect Wood for Your Home."
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8/10/2023 - Coca-Cola Appeals National Advertising Division Recommendation to Discontinue or Modify Powerade “50% More Electrolytes” Claims
New York, NY – August 10, 2023 – The National Advertising Division (NAD) recommended that The Coca-Cola Company modify or discontinue claims for its Powerade sports drink stating “50% more electrolytes* vs the leading sports drink” and “50% more electrolytes vs. Gatorade Thirst Quencher.”
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8/09/2023 - National Advertising Review Board Refers Certain Advertising Claims for Xfinity Mobile to Federal Trade Commission
New York, NY – August 9, 2023 – A panel of the National Advertising Review Board (NARB) has referred advertising claims made by Comcast Cable Communications to the Federal Trade Commission (FTC) for review after the company declined to comply with NARB’s recommendations to modify or discontinue certain advertising claims for Xfinity Mobile.
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8/08/2023 - National Advertising Review Board Recommends Shark Modify or Discontinue Certain Advertising Claims for Shark Stratos Vacuum
New York, NY – August 8, 2023 – A panel of the National Advertising Review Board (NARB) recommended that SharkNinja modify or discontinue certain advertising claims for its Shark Stratos Powered Lift-Away upright vacuum. The claims relate to its “superior hair pick-up ability and odor neutralizing technology.”
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8/03/2023 - Following a National Advertising Division Challenge, Ginsey Adds Clarifying Disclosure to Advertising for its Antimicrobial Toilet Seats
New York, NY – August 3, 2023 – The National Advertising Division (NAD) determined that additional clarifying language was necessary to qualify claims made by Ginsey Industries regarding the antimicrobial protections provided by its Clorox Antimicrobial line of toilet seats.
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8/02/2023 - National Advertising Division Finds “50 Calorie” Claim for Dannon Light & Fit Zero Sugar Product is Supported
New York, NY – August 2, 2023 – The National Advertising Division (NAD) of BBB National Programs determined that Danone US, LLC’s “50-calorie” claim for Dannon Light & Fit Zero Sugar products is substantiated.
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7/31/2023 - Privacy Watchdog Brings Sharethrough into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – July 31, 2023 - The Digital Advertising Accountability Program (DAAP) brought Sharethrough, a Montreal-based advertising exchange, into compliance with the DAA Self-Regulatory Principles for online interest-based advertising.
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7/28/2023 - Following NAD Challenge, Project Makeover Video Game Advertising Depicting Harmful Social Stereotypes is Discontinued
New York, NY – July 28, 2023 – Following a challenge brought by the National Advertising Division (NAD) as part of its routine monitoring program, Magic Tavern discontinued certain advertising used to promote a mobile video game called Project Makeover.
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7/28/2023 - National Advertising Division Recommends Modification of Optimum Internet “Faster Download Speeds Than AT&T Nationwide” Claim
New York, NY – July 28, 2023 – In a challenge brought by AT&T Services, the National Advertising Division (NAD) recommended that Altice USA modify its advertising to avoid conveying the message that it has faster download speeds than AT&T in markets where Optimum Internet competes with AT&T.
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7/27/2023 - NAD Finds Certain T-Mobile Device Financing Claims Supported; T-Mobile Appeals Recommendations to Discontinue or Modify Others
New York, NY – July 27, 2023 – In a challenge brought by AT&T Services, the National Advertising Division (NAD) determined that certain claims made by T-Mobile in its “Phone Freedom” advertising campaign were supported, but recommended that T-Mobile discontinue other comparative claims.
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7/26/2023 - National Advertising Division Finds Dow Jones “Cancel Anytime” Claim for Wall Street Journal Subscription Supported
New York, NY – July 26, 2023 – The National Advertising Division (NAD) determined that Dow Jones & Company, Inc. supported its claim of “cancel anytime” relating to the methods by which consumers can cancel their subscription to The Wall Street Journal.
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7/24/2023 - NAD Finds Certain Carbohydrate Claims for Olé Mexican Foods Tortillas Supported; Recommends Discontinuation of Other Claims
New York, NY – July 24, 2023 – The National Advertising Division (NAD) determined that Olé Mexican Foods, Inc. provided a reasonable basis for certain carbohydrate-related claims on its product packaging and website for La Banderita and Xtreme Wellness tortillas, but recommended Olé discontinue "carb lean" and "0 net carbs" claims.
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7/12/2023 - NAD Finds Where Food Comes From CARE Certified Program Animal Welfare Claim Supported through Use of CARE Certified Seal on Beef and Pork Labels
New York, NY – July 12, 2023 – The National Advertising Division (NAD) determined that Where Food Comes From (WFCF) provided a reasonable basis for the implied animal welfare claim communicated through its “CARE Certified” Encircled Heart Seal on beef and pork labels and in advertising its certification for these products.
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7/11/2023 - Venus Fashion Agrees to Update Privacy Practices to Comply with Digital Advertising Alliance’s Self-Regulatory Principles
McLean, VA – July 11, 2023 - BBB National Programs’ Digital Advertising Accountability Program (DAAP) worked with women’s fashion retailer Venus Fashion, Inc. to bring its website into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles.
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7/06/2023 - National Advertising Review Board Finds That Charter’s Claims Referring to Specific Cable Internet Service Speeds are Not Misleading
New York, NY – July 6, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, determined that Charter Communications, Inc.’s quantified speed claims do not mislead reasonable consumers.
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7/05/2023 - Direct Selling Self-Regulatory Council Refers iCoinPro Earnings Claims to the FTC and Nevada Office of the Attorney General for Possible Enforcement Action
McLean, VA – July 5, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred direct selling company iCoinPro to the Federal Trade Commission (FTC) for possible enforcement action for a lack of response to an inquiry regarding aggressive earnings claims made on social media by iCoinPro salesforce members and on the iCoinPro public website.
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7/05/2023 - National Advertising Division Recommends Tiburon Insurance Services Discontinue or Modify Certain Advertising Claims for The Medicare Helpline
New York, NY – July 5, 2023 – The National Advertising Division (NAD) recommended that Tiburon Insurance Services modify or discontinue certain savings and benefits claims for The Medicare Helpline, the company’s Medicare Advantage offering. Through its routine monitoring program, NAD challenged claims regarding Medicare Advantage plans offered by Tiburon to consumers.
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Latest Decisions
National Advertising Division Recommends Naked & Thriving Discontinue Certain Claims; Advertiser Voluntarily Modifies Bare Beauty Babes Website
New York, NY – March 26, 2024 – BBB National Programs’ National Advertising Division, as part of its routine monitoring program, recommended that Naked & Thriving discontinue certain claims in the Bare Beauty Babes blog and on social media.
National Advertising Division Refers Claims for Spectrum Home Internet Service to Regulatory Authorities for Further Review
New York, NY – March 21, 2024 – The National Advertising Division has referred advertising claims made by Charter Communications for its Spectrum home internet service to the FTC and other regulatory authorities for review after Charter declined to participate in the industry self-regulation process.
Following National Advertising Division Challenge, NourishMax Voluntarily Discontinues Certain Claims for its Diamond Infused Eye Cream
New York, NY – March 21, 2024 – Following a challenge brought by the National Advertising Division as part of its routine monitoring program, NourishMax discontinued certain advertising claims used to promote its NourishMax Diamond Infused Eye Cream.
Following National Advertising Division Challenge, Mobile Fox Voluntarily Discontinues Certain Claims for Solitaire Arena Game
New York, NY – March 19, 2024 – Following a challenge brought by the National Advertising Division, Mobile Fox Limited discontinued certain advertising claims promoting its Solitaire Arena mobile app game.