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8/03/2023 - Following a National Advertising Division Challenge, Ginsey Adds Clarifying Disclosure to Advertising for its Antimicrobial Toilet Seats
New York, NY – August 3, 2023 – The National Advertising Division (NAD) determined that additional clarifying language was necessary to qualify claims made by Ginsey Industries regarding the antimicrobial protections provided by its Clorox Antimicrobial line of toilet seats.
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8/02/2023 - National Advertising Division Finds “50 Calorie” Claim for Dannon Light & Fit Zero Sugar Product is Supported
New York, NY – August 2, 2023 – The National Advertising Division (NAD) of BBB National Programs determined that Danone US, LLC’s “50-calorie” claim for Dannon Light & Fit Zero Sugar products is substantiated.
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7/31/2023 - Privacy Watchdog Brings Sharethrough into Compliance with Digital Advertising Privacy Best Practices
McLean, VA – July 31, 2023 - The Digital Advertising Accountability Program (DAAP) brought Sharethrough, a Montreal-based advertising exchange, into compliance with the DAA Self-Regulatory Principles for online interest-based advertising.
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7/28/2023 - Following NAD Challenge, Project Makeover Video Game Advertising Depicting Harmful Social Stereotypes is Discontinued
New York, NY – July 28, 2023 – Following a challenge brought by the National Advertising Division (NAD) as part of its routine monitoring program, Magic Tavern discontinued certain advertising used to promote a mobile video game called Project Makeover.
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7/28/2023 - National Advertising Division Recommends Modification of Optimum Internet “Faster Download Speeds Than AT&T Nationwide” Claim
New York, NY – July 28, 2023 – In a challenge brought by AT&T Services, the National Advertising Division (NAD) recommended that Altice USA modify its advertising to avoid conveying the message that it has faster download speeds than AT&T in markets where Optimum Internet competes with AT&T.
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7/27/2023 - NAD Finds Certain T-Mobile Device Financing Claims Supported; T-Mobile Appeals Recommendations to Discontinue or Modify Others
New York, NY – July 27, 2023 – In a challenge brought by AT&T Services, the National Advertising Division (NAD) determined that certain claims made by T-Mobile in its “Phone Freedom” advertising campaign were supported, but recommended that T-Mobile discontinue other comparative claims.
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7/26/2023 - National Advertising Division Finds Dow Jones “Cancel Anytime” Claim for Wall Street Journal Subscription Supported
New York, NY – July 26, 2023 – The National Advertising Division (NAD) determined that Dow Jones & Company, Inc. supported its claim of “cancel anytime” relating to the methods by which consumers can cancel their subscription to The Wall Street Journal.
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7/24/2023 - NAD Finds Certain Carbohydrate Claims for Olé Mexican Foods Tortillas Supported; Recommends Discontinuation of Other Claims
New York, NY – July 24, 2023 – The National Advertising Division (NAD) determined that Olé Mexican Foods, Inc. provided a reasonable basis for certain carbohydrate-related claims on its product packaging and website for La Banderita and Xtreme Wellness tortillas, but recommended Olé discontinue "carb lean" and "0 net carbs" claims.
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7/12/2023 - NAD Finds Where Food Comes From CARE Certified Program Animal Welfare Claim Supported through Use of CARE Certified Seal on Beef and Pork Labels
New York, NY – July 12, 2023 – The National Advertising Division (NAD) determined that Where Food Comes From (WFCF) provided a reasonable basis for the implied animal welfare claim communicated through its “CARE Certified” Encircled Heart Seal on beef and pork labels and in advertising its certification for these products.
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7/11/2023 - Venus Fashion Agrees to Update Privacy Practices to Comply with Digital Advertising Alliance’s Self-Regulatory Principles
McLean, VA – July 11, 2023 - BBB National Programs’ Digital Advertising Accountability Program (DAAP) worked with women’s fashion retailer Venus Fashion, Inc. to bring its website into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles.
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7/06/2023 - National Advertising Review Board Finds That Charter’s Claims Referring to Specific Cable Internet Service Speeds are Not Misleading
New York, NY – July 6, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, determined that Charter Communications, Inc.’s quantified speed claims do not mislead reasonable consumers.
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7/05/2023 - Direct Selling Self-Regulatory Council Refers iCoinPro Earnings Claims to the FTC and Nevada Office of the Attorney General for Possible Enforcement Action
McLean, VA – July 5, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) referred direct selling company iCoinPro to the Federal Trade Commission (FTC) for possible enforcement action for a lack of response to an inquiry regarding aggressive earnings claims made on social media by iCoinPro salesforce members and on the iCoinPro public website.
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7/05/2023 - National Advertising Division Recommends Tiburon Insurance Services Discontinue or Modify Certain Advertising Claims for The Medicare Helpline
New York, NY – July 5, 2023 – The National Advertising Division (NAD) recommended that Tiburon Insurance Services modify or discontinue certain savings and benefits claims for The Medicare Helpline, the company’s Medicare Advantage offering. Through its routine monitoring program, NAD challenged claims regarding Medicare Advantage plans offered by Tiburon to consumers.
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6/29/2023 - Abbott Nutrition Voluntarily Discontinues “#1 Infant Formula” Claim for Similac in National Advertising Division Fast-Track SWIFT Case
New York, NY – June 29, 2023 – The National Advertising Division (NAD) has closed a Fast-Track SWIFT challenge initiated by Mead Johnson & Company, LLC. Fast-Track SWIFT is an expedited challenge process designed for single-issue advertising cases brought to NAD.
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6/29/2023 - Dotdash Meredith Removes InStyle Article for Biossance Eye Cream Following National Advertising Division Inquiry
New York, NY – June 29, 2023 – The National Advertising Division (NAD) inquired about a claim made in the InStyle article “Biossance Squalane & Marine Algae Cream.” Dotdash Meredith stated that it has permanently removed the article from the InStyle website and all of its other distribution channels “for business reasons independent of the NAD inquiry.”
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6/28/2023 - National Advertising Review Board Recommends that Certain Claims for One Health Certified Poultry Products be Discontinued
New York, NY – June 28, 2023 – A panel of the National Advertising Review Board (NARB) recommended that One Health, an Iowa non-profit responsible for the One Health Certified standard, discontinue certain animal welfare, antibiotic use, and environmental impact claims used on the OHC website and label.
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6/27/2023 - National Advertising Division Finds Challenged #1 Claims for Voltaren Arthritis Pain Relief Supported; Recommends Others be Modified or Discontinued
New York, NY – June 27, 2023 – The National Advertising Division (NAD) determined that Haleon provided a reasonable basis for the challenged claims that its Voltaren Arthritis Pain Relief Gel is #1 Doctor Recommended.
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6/27/2023 - Direct Selling Self-Regulatory Council Recommends Pure Haven Discontinue Salesforce Member Earnings Claims
McLean, VA – June 27, 2023 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that Pure Haven, LLC discontinue certain earnings claims made by salesforce members on Facebook, TikTok, and YouTube.
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6/26/2023 - National Advertising Division Finds Simply Gum’s “Made With Chicle,” and “Natural” Claims Supported; Recommends Others be Modified or Discontinued
New York, NY – June 26, 2023 – The National Advertising Division (NAD) of BBB National Programs determined that Simply Gum, Inc. provided a reasonable basis for claims that its Simply Gum brand chewing gum is “made with chicle” and “natural” and concluded that, in context, Simply Gum’s “simpler better” claim was puffery. However, NAD recommended that the advertiser discontinue certain claims.
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6/20/2023 - National Advertising Review Board Recommends JBS Discontinue “Net Zero” Emissions by 2040 Claims
New York, NY – June 20, 2023 – A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs, recommended that JBS USA Holdings, Inc. discontinue certain claims relating to its goal of achieving “net zero” emissions by 2040.
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Latest Decisions
National Advertising Division Recommends The Princeton Review Discontinue Point Increase Claims for MCAT Test Preparation Services
New York, NY – April 18, 2024 – In a Fast-Track SWIFT challenge, the National Advertising Division recommended that The Princeton Review (TPR) discontinue claims that its students “Score a 515+ on the MCAT or add 15 points depending on your starting score. Guaranteed or your money back.”
Direct Selling Self-Regulatory Council Recommends Trades of Hope Discontinue Salesforce Member Earnings Claims
McLean, VA – April 17, 2024 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that Trades of Hope discontinue certain earnings claims made by salesforce members on Facebook and YouTube.
National Advertising Division Recommends Lily of the Desert Nutraceuticals Discontinue “100% Pure Avocado Oil” Claim for Tropical Plantation Avocado Oil
New York, NY – April 15, 2024 – The National Advertising Division recommended that Lily of the Desert Nutraceuticals discontinue the claim “100% Pure Avocado Oil” for its Tropical Plantation Avocado Oil and avoid conveying the unsupported message that the product is 100% pure avocado...
National Advertising Division Finds Certain Fenty Skin Melt AWF Cleanser Performance Claims Supported; Recommends Modifications to Disclosures
New York, NY – April 12, 2024 – The National Advertising Division determined, as part of its routine monitoring program, that Fenty Skin LLC provided a reasonable basis for certain claims for its Melt AWF Jelly Oil Makeup-Melting Cleanser.