National Advertising Review Board Recommends Merck Animal Health Discontinue “Best in Show” Commercial for Bravecto Flea and Tick Preventative for Dogs

New York, NY – May 05, 2022 – A panel of the National Advertising Review Board (NARB) has recommended that Merck Animal Health discontinue its “Best in Show” commercial for Bravecto brand flea and tick preventative based on the NARB panel’s finding that the 30-second commercial reasonably communicates an implied misleading and unsupported message that a rival company’s NexGard brand flea preventative fails to protect against fleas for twelve weeks because of a lack of efficacy. 

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National Advertising Division Finds Certain Apartments.com Website Claims Supported; Advertiser CoStar Group Appeals Other Findings

New York, NY – May 4, 2022 – The National Advertising Division (NAD) determined that CoStar Group, Inc. has a reasonable basis for certain Apartments.com claims, however, NAD recommended that CoStar modify or discontinue certain popularity claims, discontinue several of the challenged conversion and web prevalence claims, and modify or discontinue certain website/service feature claims. 

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Privacy Watchdog Finds T-Mobile in Substantial Compliance with Advertising Privacy Best Practices

McLean, VA – May 2, 2022 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), worked with T-Mobile USA, Inc. to bring it into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles. DAAP monitors the digital marketplace for compliance with digital advertising best practices. As part of its ongoing monitoring activity, DAAP conducted a review of T-Mobile’s Privacy Notice, as published on its website. 

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Hostess Brands Joins the Children’s Food and Beverage Advertising Initiative Pledge Program

The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Hostess Brands as the newest participant in BBB National Programs’ food advertising pledge program. Hostess has agreed to advertise only foods that meet CFBAI’s Uniform Nutrition Criteria in advertising primarily directed to children under age 13. Hostess’ CFBAI pledge is effective as of May 1, 2022. 

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National Advertising Review Board Finds Goli Nutrition’s “Apple Cider Vinegar” Gummies Product Name Supported and Not Misleading

New York, NY – April 27, 2022 – A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has determined that Goli Nutrition, Inc. supported its express use of the term “Apple Cider Vinegar” in the product name of its Apple Cider Vinegar (ACV) Gummies dietary supplement. 

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National Advertising Division Finds Innovix Pharma Qualified Claims Supported; Recommends Certain OmegaVia Performance Claims be Discontinued

New York, NY – April 26, 2022 – The National Advertising Division (NAD) determined that Innovix Pharma, manufacturer of OmegaVia Fish Oil and OmegaVia EPA dietary supplements, can make qualified claims about EPA and DHA supplementation to support heart health in addition to a healthy diet and exercise, but should discontinue the challenged product performance claims and testimonials relating to heart health and triglyceride management. The claims at issue were challenged by Amarin Pharma, Inc., the manufacturer of the FDA-approved cardiovascular drug Vascepa. 

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Direct Selling Self-Regulatory Council Recommends Daxen Discontinue Certain Health-Related Product Performance Claims

McLean, VA – April 20, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that certain health-related product performance claims made by Daxen, Inc. salesforce be discontinued. Central to this inquiry was a concern that the challenged product performance claims communicated unsupported health-related product performance claims. 

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Ad Watchers: How Can You Avoid the Grey Areas of Green Claims?

In the season two premiere of Ad Watchers, La Toya Sutton and her new co-host, Eric Unis, walk listeners through environmental benefit claims, or “green claims,” to help advertisers and practitioners think about the questions they should ask when advertising in this arena. Listen in to hear the four critical questions that companies should ask themselves when developing advertising that incorporates any type of environmental marketing claims.

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National Advertising Division Finds Spectrum’s “Most Consistent Download Speeds” Claim Supported; Recommends Others be Modified or Discontinued

New York, NY – April 20, 2022 – In a challenge brought by AT&T Services. Inc., the National Advertising Division (NAD) of BBB National Programs determined that Charter Communications, Inc. substantiated the “most consistent download speeds” claim for its Spectrum Internet service. However, NAD recommended that the advertiser discontinue certain implied and comparative claims. 

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DSSRC Administrative Closure #236

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included fourteen (14) posts that were disseminated on Facebook and YouTube, and included unlimited income claims (e.g., “unlimited income potential”), financial freedom income claims (e.g., “it’s given me financial freedom”) and residual income claims (e.g., “residual income kind of change”). DSSRC expressed its concern to the Company that these posts communicated statements of atypical earnings regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity.

DSSRC Administrative Closure #235

The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding seven social media posts disseminated on Facebook and one Linked-In post that were identified pursuant to DSSRC’s monitoring of product and earnings claims communicated in the direct selling industry. The eight posts included claims that salesforce members can earn generally expect to earn significant income from the Company’s business opportunity, including, but not limited to, claims stating that Company salesforce members can generally expect to earn “unlimited income,” “full-time income,” “… more money than I ever imagined/” and achieve “financial freedom.”

DSSRC Administrative Closure #234

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims and product performance claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included nine (9) posts that were disseminated on Facebook, YouTube, and Twitter and included residual income (e.g., “… work on your own terms and create a residual income”) and financial freedom income claims (e.g., “Financial freedom […] change your life forever”). DSSRC expressed its concern to the Company that these posts communicated statements of atypical earnings regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity.

DSSRC Administrative Closure #233

The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims and one product performance claim that were disseminated on social media by the Company’s salesforce members. The claims at issue included sixteen (16) posts that were disseminated on Facebook and YouTube, and included unlimited income (e.g., “Unlimited income potential”) and financial freedom income claims (e.g., “Start your financial freedom now”). DSSRC expressed its concern to the Company that these posts communicated statements of atypical earnings regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity.

DSSRC Administrative Closure #232

The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry regarding six earnings claims and one product performance claim communicated on social media posts disseminated by salesforce members of a direct selling company (“the Company”). Six of the identified claims were disseminated on Facebook and the remaining claim was communicated on a YouTube video.

DSSRC Administrative Closure #231

The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry into a direct selling company (“Company”) regarding earnings claims disseminated by salesforce members of the Company on seven Facebook posts, one Twitter post and on the Company website. DSSRC expressed its concerns that the claims at issue communicated the messages that salesforce members can achieve financial freedom, take free trips and have unlimited success and free incentive rewards when participating in the Company’s business opportunity.