DSSRC Administrative Closure #208
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated by the Company’s salesforce members on social media. The claims conveyed that the Company’s business opportunity offered financial freedom and full-time income as well as express claims regarding the monthly income that could be earned through selling the Company’s products. DSSRC expressed its concerns to the Company that earnings promised in the social media posts were not what could generally be expected by the typical salesforce member of the Company.
The Company promptly contacted the salesforce members responsible for the posts and advised them to remove the posts at issue. All of the posts were promptly removed from circulation. The posts at issue were two Facebook posts and a video posted on YouTube.
DSSRC administratively closed this inquiry based upon the good faith efforts demonstrated by the Company to address DSSRC’s concerns.
(Administrative Closure #208, closed on November 8, 2021)
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