BBB National Programs Newsroom
National Advertising Review Board Recommends Merck Animal Health Discontinue “Best in Show” Commercial for Bravecto Flea and Tick Preventative for Dogs
New York, NY – May 05, 2022 – A panel of the National Advertising Review Board (NARB) has recommended that Merck Animal Health discontinue its “Best in Show” commercial for Bravecto brand flea and tick preventative based on the NARB panel’s finding that the 30-second commercial...
National Advertising Division Finds Certain Apartments.com Website Claims Supported; Advertiser CoStar Group Appeals Other Findings
New York, NY – May 4, 2022 – The National Advertising Division (NAD) determined that CoStar Group, Inc. has a reasonable basis for certain Apartments.com claims, however, NAD recommended that CoStar modify or discontinue certain popularity claims, discontinue several of the challenged conversion and web...
Privacy Watchdog Finds T-Mobile in Substantial Compliance with Advertising Privacy Best Practices
McLean, VA – May 2, 2022 – BBB National Programs’ data privacy watchdog, the Digital Advertising Accountability Program (DAAP), worked with T-Mobile USA, Inc. to bring it into compliance with the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles.
Brilliant Earth Voluntarily Discontinues “Free Diamond Earrings” and “One Day Only!” Claims Following National Advertising Division Challenge
New York, NY – April 27, 2022 – In a BBB National Programs National Advertising Division (NAD) challenge, Brilliant Earth Group, Inc. voluntarily discontinued claims made in connection with the sale of its diamonds and jewelry. These claims were challenged by competitor Blue Nile.
Companies Agree to Expand Age Coverage under Children’s Food & Beverage Advertising Initiative Core Principles
Hostess Brands Joins the Children’s Food and Beverage Advertising Initiative Pledge Program
The Children’s Food and Beverage Advertising Initiative (CFBAI) welcomes Hostess Brands as the newest participant in BBB National Programs’ food advertising pledge program. Hostess has agreed to advertise only foods that meet CFBAI’s Uniform Nutrition Criteria in advertising primarily directed to children under age 13. Hostess’ CFBAI pledge is...
Media Advisory: Sesame Workshop’s Michael Preston and U.S. Representative Kathy Castor to Keynote CARU 2022 Annual Conference
McLean, VA – April 26, 2022 – The Children’s Advertising Review Unit of BBB National Programs will host the virtual CARU 2022 Annual Conference May 10-11, 2022, featuring keynote speakers who will address how to create a better digital world for children and what the U.S. policy landscape looks like for the year...
BBB National Programs’ Statement on the Establishment of a Global Cross-Border Privacy Rules (CBPR) Forum
McLean, VA – April 21, 2022 – Josh Harris, Director, Global Privacy Initiatives, BBB National Programs applauded the establishment of a Global Cross-Border Privacy Rules (CBPR) Forum, as announced today in a statement from U.S. Secretary of Commerce Gina Raimondo.
Case Study: Getting to Compliance with CARU and COPPA
What to Know About the Georgia Lemon Law
The TAPP Roadmap: Helping U.S. Companies Responsibly Collect and Manage Teenager Data
Pursuing Best Practices For Representation In Advertising
Ad Watchers: How Can You Avoid the Grey Areas of Green Claims?
In the season two premiere of Ad Watchers, La Toya Sutton and her new co-host, Eric Unis, walk listeners through environmental benefit claims, or “green claims,” to help advertisers and practitioners think about the questions they should ask when advertising in this arena. Listen in to hear the four critical questions that companies should ask themselves when developing...
COPPA Questions: Are Safe Harbors Effective?
As the drumbeat to modernize the Children’s Online Privacy Protection Act (COPPA) continues, all components of the 1998 law have come under scrutiny, particularly the Safe Harbor provision. Under COPPA, the FTC has the ability to approve industry groups to administer self-regulatory programs implementing the protections for children outlined in the rule. Recently, some...
Ad Watchers: What Evidence Do You Need to Support Health Claims?
Data Privacy Accountability in Practice: A Case Study of Cisco
In this episode of The Accountability Studio, host Cobun Zweifel-Keegan is joined by Cisco's Vice President and Chief Privacy Officer, Harvey Jang, and BBB National Programs’ Director of Global Privacy Initiatives, Josh Harris, for a deep-dive into one company’s innovative approach to data privacy, accountability, and trust. Listen in to learn how Cisco...
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