APEC privacy certifications

For Consumers: Dispute Resolution Process for CBPR Programs


Welcome to the BBB National Programs consumer privacy complaint system for CBPR certification programs. We are an independent dispute resolution mechanism operated by BBB National Programs, a non-profit organization based in the United States. We help individual consumers resolve privacy complaints and inquiries with organizations that participate in our Cross-Border Privacy Rules (CBPR) and Privacy Recognition for Processors (PRP) certification programs.


If you have a privacy complaint about a participating business, you may submit it to our program. Our process is free of charge for individual consumers.

How does it work?

We will review all eligible complaints and help you and the participating business reach a resolution as described in our program’s Procedure Rules. A participating business must comply with BBB National Programs’ final determination of any dispute. However, our process is non-binding on the consumer, which means that using our dispute resolution process will not affect your legal rights as an individual.



Is your privacy complaint or inquiry eligible?


1. Eligible individual

Your complaint concerns personal data about you (or your child under 13 years old). 


2. Participating business

Your personal data was processed by an organization that uses BBB National Programs as its Accountability Agent and is certified under one of the following systems. Click the links to learn if your provider is a BBB National Programs participating business.


3. Contact the business first

Before filing a complaint or inquiry with our program, you must have made a prior attempt to reach out to the participating business via the contact information listed on its privacy policy. 


Where necessary, consumers may also direct their questions and complaints to the relevant Privacy Enforcement Authority in the United States, the U.S. Federal Trade Commission (FTC) here.