Pledges & Qualifying Foods

Each participant develops an individual pledge that sets out how it will comply with CFBAI’s Core Principles. Only foods that meet CFBAI’s Uniform Nutrition Criteria, 2nd ed. may be advertised to children. If participants intend to advertise to children, they must identify those foods and provide the relevant nutrition information to the program administrator prior to advertising.


CFBAI revised its Core Principles in May 2020. CFBAI participants are updating their company-specific pledges to reflect the Core Principles which CFBAI will post when final.


Twice a year, CFBAI posts a list of all qualifying products that participants have indicated they may advertise to children. To access the most recent list of all qualifying products,  click here.  




American Licorice Company

Burger King Corporation

Campbell Soup Company

The Coca-Cola Company

Conagra Brands, Inc.

Danone North America, PBC

Ferrero USA, Inc.

General Mills, Inc.

The Hershey Company

Kellogg Company 

Keurig Dr Pepper

The Kraft Heinz Company

Mars, Incorporated

McDonald’s USA

Mondelēz International, Inc. 

Nestlé USA 

PepsiCo, Inc.

Post Foods, LLC

Unilever United States