CARU’s Advertising Guidelines
BBB National Programs’ CARU monitors child-directed media to ensure compliance with these guidelines, seeking voluntary cooperation of companies and, where necessary, referral for enforcement action to an appropriate federal regulatory body, usually the Federal Trade Commission (FTC) or state Attorneys General.
August 2022 Compliance Warning: Advertising Practices in the Metaverse
From concept to final cut, CARU’s pre-screening services help businesses and agencies spot and correct problems before ads and promotional websites go live. We work with you one-on-one to help you avoid expensive mistakes in child-directed advertising.
As we develop new educational resources and publish additional information about the revised guidelines, such as FAQs, sign up to receive those updates in your inbox.