A Proven ModelThe DSSRC process relies on best practices developed over decades of work in other successful self-regulatory programs administered by BBB National Programs.
Fast & EfficientThis program offers companies in the direct-selling industry a fast and efficient forum for review of express or implied claims about earnings and product performance.
Consumer ConfidenceBy discouraging advertising and marketing that contains unsubstantiated claims, this form of industry self-regulation enhances consumer confidence in the direct-selling industry.
Policies & Procedures
Any company, consumer, or non-governmental organization can submit a DSSRC inquiry against a direct-selling company or part of their salesforce.
DSSRC will independently review any submitted inquiry to ensure that the matter is appropriate for review and a proper expenditure of program resources. Once they are final, all case decisions are available to the public.
- DSSRC Activity Report: January-October 2020
- 2020 Year-End Activity Report
- DSSRC Activity Report: January-July 2021
- 2021 Year-End Activity Report
News & Blog
Direct Selling Self-Regulatory Council Recommends Daxen Discontinue Certain Health-Related Product Performance Claims
McLean, VA – April 20, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) of BBB National Programs recommended that certain health-related product performance claims made by Daxen, Inc. salesforce be discontinued. Central to this inquiry was a concern that the challenged product performance claims communicated...
Direct Selling Self-Regulatory Council Recommends Tastefully Simple Discontinue Earnings Claims
McLean, VA – April 5, 2022 – The Direct Selling Self-Regulatory Council (DSSRC) recommended that certain earnings claims disseminated by Tastefully Simple, Inc. salesforce members be discontinued. Tastefully Simple is a multi-level marketing company that sells meal kits and other prepared food products. The inquiry was commenced by DSSRC...
Direct Selling Self-Regulatory Council Issues New Guidance on Earnings Claims for the Direct Selling Industry
Operation Income Illusion: A Positive Step by the FTC to Curb Deceptive Income Claims