Direct Selling
Self-Regulatory Council

The Direct Selling Association (DSA) provides funding for DSSRC. However, substantively, DSSRC operates autonomously from DSA.  

Any company, consumer, or non-governmental organization can submit a DSSRC inquiry against a direct-selling company or part of their salesforce. DSSRC will independently review any submitted inquiry to ensure that the matter is appropriate for review and a proper expenditure of program resources. Once they are final, all case decisions are available to the public.   

In order to file a challenge, the company must provide DSSRC with an opening letter listing and substantively explaining the explicit and implicit earnings or product claims made by the advertiser(s), as well as copies of the claims found on the company website and/or social media outlets. 

There are no filing fees associated with any consumer or non-governmental organization inquiries. There is a $10,000 filing fee for challenges. DSA partners can file a challenge at the discounted price of $5,000.  

If, upon receipt of a DSSRC inquiry, a direct-selling company informs DSSRC in writing that the claim and/or representations at issue has been or is the process of being immediately and permanently withdrawn from use or significantly modified to address DSSRC’s concerns, DSSRC may determine and advise the relevant parties that the inquiry is not, or is no longer, appropriate for formal investigation in this forum. Upon making such a determination, DSSRC shall advise the party or parties that the inquiry shall be administratively closed and summarize the disposition of the inquiry on the DSSRC page of the BBB National Programs website.