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8/05/2022 - DSSRC Administrative Closure #245
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct-selling company (“Company”) that sells several brands of weight-loss and nutritional wellness products regarding certain earnings claims and health-related product claims that were disseminated on social media by the Company’s salesforce members. The posts were identified as part of DSSRC’s ongoing monitoring process, which found three posts on Instagram and three posts on TikTok making such claims.
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8/05/2022 - DSSRC Administrative Closure #244
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct-selling company (“Company”) that sells cosmetic products regarding certain earnings claims that were disseminated on social media and YouTube by the Company’s salesforce members. The ten posts which were disseminated by Company salesforce members were identified pursuant to DSSRC’s ongoing monitoring process. DSSRC determined that the posts communicated the message that by participating in the Company’s business opportunity, salesforce members could obtain “financial freedom,” earn “full time income,” and/or earn “residual income.” -
7/25/2022 - Case #78-2022 – Monitoring Inquiry – H20 At Home
H2O At Home is a multilevel marketing company headquartered in King of Prussia, Pennsylvania that offers consumers a line of non-toxic cleaning solutions. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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7/25/2022 - Case #77-2022 – Compliance Inquiry – Root Wellness LLC
The Direct Selling Self-Regulatory Council (DSSRC) opened a compliance inquiry against Root Wellness after health-related product claims similar to those addressed in a 2021 inquiry appeared in the social media posts of Root Wellness salesforce members. In addition, during its inquiry DSSRC identified more than 30 other related issues.
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7/18/2022 - Case #76-2022 – Monitoring Inquiry – Sanki Global LLC
This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry. Sanki Global LLC is a multi-level direct selling company headquartered in Japan, with U.S. offices located in Henderson, Nevada.
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7/18/2022 - Case #75-2022 – Monitoring Inquiry – Tranont
This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry. Tranont is a multi-level direct selling company based in Utah. Founded in 2013, the Company sells health and wellness products, including a line of CBD products.
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6/29/2022 - Case #74-2022 – Monitoring Inquiry – Opulence Global
Opulence Global is a multi-level direct selling company that sells skincare, personal care, and health & wellness products. This inquiry concerns product and earnings claims disseminated by salesforce members on social media regarding the Fountain of Life product, an antioxidant that includes a Picea Abies extract as one of its primary ingredients.
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6/29/2022 - Case #73-2022 – Monitoring Inquiry – Financial Education Services
Financial Education Services is a multi-level direct selling company that markets credit repair services to consumers. This inquiry concerns earnings claims disseminated by company salesforce members on social media.
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6/21/2022 - DSSRC Administrative Closure #243
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims and a health-related product claim that were disseminated on social media and online by the Company’s salesforce members. The claims at issue originated from five social media posts disseminated on Facebook and one claim that was posted online and which made significant earnings claims. -
6/21/2022 - DSSRC Administrative Closure #242
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) that sells women’s beauty products regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue originated from eight social media posts disseminated on Facebook and one disseminated on YouTube. The seven Facebook posts included claims that salesforce members can generally expect to achieve financial freedom by participating in the business opportunity. The YouTube video included unsubstantiated claims that a salesforce member could earn a range of wide range of money in bonuses. -
6/21/2022 - DSSRC Administrative Closure #241
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue consisted of 17 social media posts disseminated on Facebook. DSSRC contacted the Company and expressed concern that these posts could be reasonably interpreted by consumers as meaning that they can expect to earn significant earnings from the Company’s business opportunity. -
6/14/2022 - Case #72-2022 – Monitoring Inquiry – Stella & DOT, LLC
Stella & DOT, LLC is a multi-level direct selling company that sells jewelry, bags, accessories, and women’s clothing. The Direct Selling Self-Regulatory Council (DSSRC) began this inquiry pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry. This inquiry concerns earnings claims disseminated by Stella & DOT and its salesforce members on social media.
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6/14/2022 - Case #71-2022 – Monitoring Inquiry – Lifebrook, LLC
Lifebrook was a multilevel marketing company headquartered in Vermillion, South Dakota that sells juices, supplements, and other products containing Aronia. The Direct Selling Self-Regulatory Council (DSSRC) began this inquiry pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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6/10/2022 - DSSRC Administrative Closure #240
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue originated from four social media posts disseminated on Facebook. DSSRC contacted the Company and expressed concern that these posts communicated statements that could be reasonably interpreted by consumers as meaning that they can expect to earn significant earnings from the Company’s business opportunity. -
6/09/2022 - DSSRC Administrative Closure #239
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media. The claims at issue originated from two posts disseminated on Facebook. -
6/09/2022 - DSSRC Administrative Closure #238
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding six social media posts that were disseminated on social media and that were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry. DSSRC was concerned that the posts communicated health-related product claims including those regarding the human body’s immune system that could be interpreted as implied claims that the Company’s products protect against COVID. -
6/09/2022 - DSSRC Administrative Closure #237
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding six social media posts that were disseminated on Facebook, Instagram and Pinterest that were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry. -
5/19/2022 - Case #70-2022 – Monitoring Inquiry – My Lala Leggings, Inc.
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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5/11/2022 - Case #69-2022 – Monitoring Inquiry – Max International, LLC
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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4/19/2022 - DSSRC Administrative Closure #236
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included fourteen (14) posts that were disseminated on Facebook and YouTube, and included unlimited income claims (e.g., “unlimited income potential”), financial freedom income claims (e.g., “it’s given me financial freedom”) and residual income claims (e.g., “residual income kind of change”). DSSRC expressed its concern to the Company that these posts communicated statements of atypical earnings regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity.