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6/29/2022 - Case #74-2022 – Admistratively Closed – Opulence Global
Opulence Global is a multi-level direct selling company that sells skincare, personal care, and health & wellness products. This inquiry concerns product and earnings claims disseminated by salesforce members on social media regarding the Fountain of Life product, an antioxidant that includes a Picea Abies extract as one of its primary ingredients.
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6/29/2022 - Case #73-2022 – Monitoring Inquiry – Financial Education Services
Financial Education Services is a multi-level direct selling company that markets credit repair services to consumers. This inquiry concerns earnings claims disseminated by company salesforce members on social media.
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6/21/2022 - DSSRC Administrative Closure #243
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims and a health-related product claim that were disseminated on social media and online by the Company’s salesforce members. The claims at issue originated from five social media posts disseminated on Facebook and one claim that was posted online and which made significant earnings claims. -
6/21/2022 - DSSRC Administrative Closure #242
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) that sells women’s beauty products regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue originated from eight social media posts disseminated on Facebook and one disseminated on YouTube. The seven Facebook posts included claims that salesforce members can generally expect to achieve financial freedom by participating in the business opportunity. The YouTube video included unsubstantiated claims that a salesforce member could earn a range of wide range of money in bonuses. -
6/21/2022 - DSSRC Administrative Closure #241
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue consisted of 17 social media posts disseminated on Facebook. DSSRC contacted the Company and expressed concern that these posts could be reasonably interpreted by consumers as meaning that they can expect to earn significant earnings from the Company’s business opportunity. -
6/14/2022 - Case #72-2022 – Monitoring Inquiry – Stella & DOT, LLC
Stella & DOT, LLC is a multi-level direct selling company that sells jewelry, bags, accessories, and women’s clothing. The Direct Selling Self-Regulatory Council (DSSRC) began this inquiry pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry. This inquiry concerns earnings claims disseminated by Stella & DOT and its salesforce members on social media.
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6/14/2022 - Case #71-2022 – Monitoring Inquiry – Lifebrook, LLC
Lifebrook was a multilevel marketing company headquartered in Vermillion, South Dakota that sells juices, supplements, and other products containing Aronia. The Direct Selling Self-Regulatory Council (DSSRC) began this inquiry pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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6/10/2022 - DSSRC Administrative Closure #240
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue originated from four social media posts disseminated on Facebook. DSSRC contacted the Company and expressed concern that these posts communicated statements that could be reasonably interpreted by consumers as meaning that they can expect to earn significant earnings from the Company’s business opportunity. -
6/09/2022 - DSSRC Administrative Closure #239
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media. The claims at issue originated from two posts disseminated on Facebook. -
6/09/2022 - DSSRC Administrative Closure #238
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding six social media posts that were disseminated on social media and that were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry. DSSRC was concerned that the posts communicated health-related product claims including those regarding the human body’s immune system that could be interpreted as implied claims that the Company’s products protect against COVID. -
6/09/2022 - DSSRC Administrative Closure #237
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (the “Company”) regarding six social media posts that were disseminated on Facebook, Instagram and Pinterest that were identified by DSSRC pursuant to its ongoing, independent monitoring of the direct selling industry. -
5/19/2022 - Case #70-2022 – Monitoring Inquiry – My Lala Leggings, Inc.
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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5/11/2022 - Case #69-2022 – Monitoring Inquiry – Max International, LLC
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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4/19/2022 - DSSRC Administrative Closure #236
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included fourteen (14) posts that were disseminated on Facebook and YouTube, and included unlimited income claims (e.g., “unlimited income potential”), financial freedom income claims (e.g., “it’s given me financial freedom”) and residual income claims (e.g., “residual income kind of change”). DSSRC expressed its concern to the Company that these posts communicated statements of atypical earnings regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity. -
4/19/2022 - DSSRC Administrative Closure #235
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding seven social media posts disseminated on Facebook and one Linked-In post that were identified pursuant to DSSRC’s monitoring of product and earnings claims communicated in the direct selling industry. The eight posts included claims that salesforce members can earn generally expect to earn significant income from the Company’s business opportunity, including, but not limited to, claims stating that Company salesforce members can generally expect to earn “unlimited income,” “full-time income,” “… more money than I ever imagined/” and achieve “financial freedom.” -
4/19/2022 - DSSRC Administrative Closure #234
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims and product performance claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included nine (9) posts that were disseminated on Facebook, YouTube, and Twitter and included residual income (e.g., “… work on your own terms and create a residual income”) and financial freedom income claims (e.g., “Financial freedom […] change your life forever”). DSSRC expressed its concern to the Company that these posts communicated statements of atypical earnings regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity. -
4/19/2022 - DSSRC Administrative Closure #233
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims and one product performance claim that were disseminated on social media by the Company’s salesforce members. The claims at issue included sixteen (16) posts that were disseminated on Facebook and YouTube, and included unlimited income (e.g., “Unlimited income potential”) and financial freedom income claims (e.g., “Start your financial freedom now”). DSSRC expressed its concern to the Company that these posts communicated statements of atypical earnings regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity. -
4/19/2022 - DSSRC Administrative Closure #232
The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry regarding six earnings claims and one product performance claim communicated on social media posts disseminated by salesforce members of a direct selling company (“the Company”). Six of the identified claims were disseminated on Facebook and the remaining claim was communicated on a YouTube video. -
4/19/2022 - DSSRC Administrative Closure #231
The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry into a direct selling company (“Company”) regarding earnings claims disseminated by salesforce members of the Company on seven Facebook posts, one Twitter post and on the Company website. DSSRC expressed its concerns that the claims at issue communicated the messages that salesforce members can achieve financial freedom, take free trips and have unlimited success and free incentive rewards when participating in the Company’s business opportunity. -
4/19/2022 - DSSRC Administrative Closure #230
The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry involving a direct selling company (“Company”) regarding six earnings claims disseminated by Company salesforce members on Facebook, Twitter and YouTube. The claims identified by DSSRC included, but were not limited to, “earn 4 to 5 figures income,” “you decide your income,” “I paid off my entire family’s medical bills,” “I just paid off ALL of my student loans” as well as a claim of replacing income.