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3/31/2022 - Case #65-2022 – Government Referral – FutureNet, Inc.
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs.
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3/31/2022 - Case #64-2022 – Compliance Report – Young Living Essential Oils, LLC
Young Living Essential Oils, LLC (“Young Living” or the “Company”) is a global multi-level direct selling company that sells essential oils and other personal care and wellness products.
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3/31/2022 - Case #63-2022 – Monitoring Inquiry – Innov8tive Nutrition
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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3/31/2022 - Case #62-2022 – Monitoring Inquiry – MWC Living, LLC d/b/a BE (Better Experience)
The Direct Selling Self-Regulatory Council (“DSSRC”) is a national advertising self-regulation program administered by BBB National Programs and commenced this inquiry pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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3/30/2022 - DSSRC Administrative Closure #229
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings and product claims that were disseminated on social media by Company salesforce members. More specifically, the earnings claims at issue in two social media posts referenced replacement income that could be realized through the Company’s business opportunity (“quit my 9-5 and made $11,500 in the first month” and “I was able to quit my 9-5 and sell over $15K in 4 weeks.”). The six social media posts that conveyed product claims (three YouTube Videos and three Facebook posts) all pertained to the efficacy of the company’s product to provide protection to consumers against COVID-19. -
3/30/2022 - DSSRC Administrative Closure #228
The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry into a direct selling company (“Company”) regarding earnings claims disseminated by salesforce members of the Company on social media. The social media posts at issue included claims that salesforce members could earn full-time income, and/or substantial amounts of money in a short time, obtain financial freedom, and be their own boss. DSSRC expressed its concern to the Company that such social media posts may be reasonably interpreted as communicating that Company salesforce members would earn a substantial income through participation in the Company’s business opportunity. DSSRC also expressed its concern to the Company that the posts conveyed atypical earnings claims regarding the amount of income that could be generally expected by the typical salesforce member. -
3/30/2022 - DSSRC Administrative Closure #227
The Direct Selling Self-Regulatory Council (DSSRC) initiated an inquiry into a direct selling company (“Company”) regarding earnings claims disseminated by both the Company and its salesforce members on Facebook. The Facebook posts included claims of full-time income, unlimited income, and that the Company’s business opportunity can provide participants with the ability to make car payments, take vacations and become debt free. -
3/30/2022 - DSSRC Administrative Closure #226
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) that offers nutritional beverages regarding certain earnings and product claims that were disseminated on social media by the Company’s salesforce members. More specifically, the seven earnings claims and twelve product claims at issue were all communicated on Facebook. The product claims brought to the Company’s attention pertained to representations that the Company’s products could be used to relieve a number of serious health-related conditions including, but not limited to, headaches, fibromyalgia, diabetes, attention deficit disorder, autism and COVID-19. The earnings claims communicated by salesforce members indicated, among other things, that the Company’s business opportunity provided an opportunity to earn $10,000 and $20,000 and free cars and incentive trips. -
3/25/2022 - DSSRC Administrative Closure #225
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) that markets health and wellness products regarding three earnings claims and six health-related claims disseminated by salesforce members on Facebook and YouTube. The social media posts at issue included earnings claims stating that salesforce members could generally expect to achieve financial freedom and residual income from participating in the Company’s business opportunity as well as “real residual income.” The product performance claims included statements that the Company’s products could treat serious health-related conditions including, but not limited to, diabetes, lupus and fibromyalgia. -
3/25/2022 - DSSRC Administrative Closure #224
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims and products claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included fifteen (15) posts that were disseminated on Facebook and YouTube and included unlimited income, full-time income claims (e.g., “Can be a great side job for that little extra or full time income”). DSSRC expressed its concern to the Company that these posts communicated atypical, unsupported earnings claims regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity. -
3/25/2022 - DSSRC Administrative Closure #223
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a direct selling company (“Company”) regarding seventeen social media posts disseminated on Facebook and one YouTube video. These social media posts were identified by DSSRC through its monitoring of the direct selling industry. The Facebook posts included references to the ability of Company salesforce members to earn significant monthly income and achieve “financial freedom” through the Company’s business opportunity. -
3/25/2022 - DSSRC Administrative Closure #222
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding nine earnings claims disseminated by salesforce members of the Company on Facebook. While one of the Facebook posts conveyed only that the Company’s business opportunity could provide salesforce members with a supplemental income to help pay down a bill, others conveyed that the Company’s direct selling opportunity could afford salesforce members the ability to pay for vacations, make a significant income and/or pay off debt (the “Posts”). DSSRC expressed its concern to the Company that the Posts conveyed atypical earnings claims regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity. -
3/25/2022 - DSSRC Administrative Closure #221
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue were made via five Facebook posts and two YouTube videos. These claims included unqualified earnings claims, such as, but not limited to, financial freedom and unlimited income. DSSRC expressed its concern to the Company that these posts communicated atypical earnings claims regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity. -
3/25/2022 - DSSRC Administrative Closure #220
The Direct Selling Self-Regulatory Council (“DSSRC”) contacted a company (“Company”) regarding five social media posts disseminated on Facebook that were identified pursuant to its monitoring of the direct selling industry. The posts included references to, among other things, the Company’s “unlimited income” potential, claims that salesforce members will earn “residual income” and a statement regarding how the business opportunity can “change financial futures for generations.” One post disseminated by a salesforce member also stated that since using the Company’s product, they are now “taking less or no medications.” -
3/01/2022 - Case #61-2022 – Compliance Report – Mary Kay, Inc.
Mary Kay, Inc.’s (“Mary Kay” or the “Company) business model is that of a direct sales company, which means Mary Kay products are sold by Mary Kay independent sales force members, person to person, away from fixed retail locations. The Company is headquartered in Dallas, Texas. Mary Kay was founded in 1963 and has an estimated three million independent beauty consultants selling Mary Kay® products in more than 35 markets worldwide.
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3/01/2022 - Case #60-2022 – Monitoring Inquiry – Morinda, Inc., Corporation
Morinda, Inc. is a multi-level direct-selling company that markets a noni juice blend (Tahitian Noni) and various dietary supplements, personal care products, and essential oils. This inquiry was commenced by DSSRC pursuant to its ongoing independent monitoring of advertising and marketing claims in the direct selling industry.
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1/31/2022 - Case #59-2022 – Government Referral – BE Rules, a/k/a BE Factor, f/k/a Melius
BE Rules, a/k/a BE Factor, f/k/a Melius (“BE” or the “Company”) is a multi-level direct selling company that markets forex and cryptocurrency trading package subscriptions. BE Rules is based in Dubai, United Arab Emirates and also maintains offices in India and the United Kingdom.[1] The Company maintains a Facebook page[2], an Instagram page[3], a company website[4], and its marketing materials are accessible by consumers in the United States
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1/31/2022 - DSSRC Administrative Closure #219
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue included five (5) posts that were disseminated on Facebook and included unlimited income (e.g., “An unlimited income opportunity’) and full-time income claims (e.g., “Earn full-time wage for part-time hours”). DSSRC expressed its concern to the Company that these Facebook posts communicated atypical earnings claims regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity. -
1/31/2022 - DSSRC Administrative Closure #218
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding certain earnings claims that were disseminated on social media by the Company’s salesforce members. The claims at issue were made via 11 posts on Facebook and included quantified earnings claims as well as claims that Company salesforce members can earn trips, significant income, free jewelry, financial freedom, or have a new career through the Company’s business opportunity. DSSRC expressed its concern to the Company that these Facebook posts communicated atypical earnings claims regarding the amount of income that could be generally expected by the typical salesforce member participating in the Company’s business opportunity. -
1/31/2022 - DSSRC Administrative Closure #217
The Direct Selling Self-Regulatory Council (DSSRC) contacted a direct selling company (“Company”) regarding four earnings claims disseminated by salesforce members of the Company on social media. During the pendency of DSSRC’s inquiry, DSSRC identified four additional earnings claims that were disseminated by salesforce members of the Company on social media and brought those claims to the Company’s attention. DSSRC expressed its concern to the Company that the claims carried a high risk of being misleading to consumers and included promises of, among other things, “full-time income.”