ExpeditedParties receive a decision within 20 business days from case opening
SpecificChallenges are limited to a single, well-defined issue
StreamlinedOnly one substantive submission is permitted per party
Fast-Track SWIFT challenges are limited to a single issue. Claims that may be worded slightly differently but still convey the same message can be brought in a SWIFT challenge. See the process infographic.
Eligible claims can include:
- Misleading express or implied claim that does not require review of complex evidence or substantiation such as clinical or technical testing or consumer perception evidence (such as claims about ingredients, superiority, pricing, etc.)
- Response limited to five pages and not more than five evidentiary exhibits.
- Advertisers can object that a case is inappropriate for SWIFT within four business days after the challenge is filed.
- NAD meetings are optional.
Fast Track SWIFT-Disclosure
- Address the prominence or sufficiency of disclosures, including disclosures issues in influencer marketing, native advertising, and incentivized reviews.
- Follows the same process except that the challenge letter is optional and the filing fee is a flat fee, $10,000 for National Partners and $12,500 for Non-National Partners.
Initiating a Case
All Fast-Track SWIFT challenges must be submitted via the NAD Challenge Portal and include:
- The advertiser’s contact information, including identifying the correct person to whom the challenge should be directed
- A copy of the challenged advertising and the date(s) and platforms(s) the challenged claim appeared
- A brief description of the facts showing how the advertising is likely controlled by the advertiser
- Exhibits to support the argument that the challenged claim is not substantiated (if applicable)
- A brief statement as to why the challenged claim is appropriate for the SWIFT process (e.g., it fits within the categories defined as appropriate for SWIFT review, etc.)
- The filing fee must be received by NAD before the 20-day countdown clock will begin on the challenge
Fees are based on annual revenue per the breakdown below. Filing fee waivers or partial waivers are available if economic hardship is demonstrated.
Fast-Track SWIFT Filing Fees (effective November 9, 2021)
- Annual Revenue Under $250M: $12,000
- Annual Revenue Under $5B: $32,000
- Annual Revenue Over $5B: $40,000
- Fast-Track SWIFT - Disclosure: $10,000
- Annual Revenue Under $250M: $15,000
- Annual Revenue Under $5B: $40,000
- Annual Revenue Over $5B: $50,000
- Fast-Track SWIFT - Disclosure: $12,500
The filing fees should be accompanied by a statement indicating the category into which the challenger’s gross annual revenue falls. In the case of a subsidiary, the filing fee is determined by the gross annual revenue of the parent company.
SWIFT Case Decisions
National Advertising Review Board Recommends Mint Mobile Discontinue or Modify Claim that its Unlimited Plan is “Now Just $15/Mo.”
New York, NY – November 28, 2023 – A panel of the National Advertising Review Board (NARB) recommended that Mint Mobile discontinue or modify the claim that its Unlimited plan is “now just $15/mo.”
National Advertising Division Recommends SharkNinja Discontinue Claim that SpeedStyle Hair Dryer Results in “Up to 6x Less Frizz”
New York, NY – November 16, 2023 – In a Fast-Track SWIFT challenge, the National Advertising Division (NAD) recommended SharkNinja discontinue the claim that its SpeedStyle hair dryer results in “up to 6x less frizz” versus air drying.
National Advertising Division Recommends DIRECTV Modify or Discontinue Two Sports Central Claims
New York, NY – November 2, 2023 – The National Advertising Division (NAD) recommended that DIRECTV either discontinue the challenged DIRECTV Sports Central claims or modify them to clearly and conspicuously disclose that additional subscriptions beyond a DIRECTV subscription are required to watch every pro football game.
Smarter Travel Voluntarily Discontinues “80% Off” Claim in National Advertising Division Fast-Track SWIFT Case
New York, NY – October 18, 2023 – The National Advertising Division (NAD) has closed a Fast-Track SWIFT challenge initiated by Fareportal, operator of the online travel agency websites CheapOAir.com and OneTravel, regarding advertising by Smarter Travel Media LLC.
Frequently Asked Questions