NAD Complex Track

NAD Standard Track

NAD's portfolio of filing options for advertising challenges is designed to provide businesses and the legal professionals who support them with transparent, predictable options when pursuing a challenge. NAD “case-choice” options include Standard Track, Fast-Track SWIFT, and Complex Track.


Our Standard Track filing process supports challenges on the truth and accuracy of advertising for single or multi-claim cases. The timeline for a Standard Track case is about 4-6 months.

Eligible Claims

Standard Track challenges are broad and open to all national advertising claim in any media.






Procedures set default timelines for submissions in which cases should conclude within four-six months. See the process infographic.






Initiating a Case

Standard Track challenges must be submitted via the NAD Challenge Portal. Standard Track submissions are limited to 20 pages and commence with an opening letter. For more information, refer to the NAD/NARB procedures.


The opening letter should:

  • List the claims challenged
  • Explain why the claims are misleading
  • Attach any available evidence that demonstrates the claims are misleading including testing, studies, research or surveys
  • Link to the challenged advertising or provide copies if advertising not available digitally





Filing Fees

Filing fees cover some of the administrative costs associated with the advertising review process. Fees are based on annual revenue per the breakdown below. Filing fee waivers or partial waivers are available if economic hardship is demonstrated.


Standard Track Filing Fees (effective January 11, 2021)

National Partner:

  • Annual Revenue Under $250M: $8,000
  • Annual Revenue Under $5B: $28,000
  • Annual Revenue Over $5B: $36,000

Non-National Partner:

  • Annual Revenue Under $250M: $10,000
  • Annual Revenue Under $5B: $35,000
  • Annual Revenue Over $5B: $45,000


The filing fees should be accompanied by a statement indicating the category into which the challenger’s gross annual revenue falls. In the case of a subsidiary, the filing fee is determined by the gross annual revenue of the parent company.






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