National Partners

National Partners

With technological innovation, social factors, industry evolution, and other economic shifts the need for industry self-regulation is as critical today as when the first U.S. industry self-regulation program was established 50 years ago.

 

BBB National Programs National Partners influence the future of regulation in their industry, demonstrating to stakeholders their commitment to accountable, industry-led standards and dispute resolution programs that protect consumers and keep the playing field level for business.

Benefits

National Partners are champions of industry self-regulation, data privacy, consumer protection, and truth and accuracy in advertising. They support our work as the leading voice for industry self-regulation.

Access

Face-time with subject matter experts, attend exclusive events and roundtables, and receive members-only news and program updates

Influence

Shape the future of industry self-regulation through program committees, working groups, and more

Community

Expansive networking opportunities with companies committed to advancing marketplace trust and influencing industry behavior

A few of our National Partners

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Become a Partner

 

 

 

 

Committees & Working Groups


National Partners make an impact by serving on program committees and in working groups. These issue-specific committees allow you to represent your brand voice and make a direct impact in the self-regulation programs that matter most to you.

 

 

50 Years of Advancing Responsible Child-Directed Marketing & Privacy

 

For the last 50 years, companies marketing to children have held each other to a higher standard. In 1974, the Children’s Advertising Review Unit (CARU) was established as the U.S. mechanism of independent self-regulation for protecting children under age 13 from deceptive or inappropriate advertising.  

 

Interested in exclusive CARU’s 50th events and meetings? Learn more about Becoming a CARU Supporter.

 

CARU50th.org

 

 

News & Blog

Press Release

John Templeton Foundation Grant Awarded to Center for Industry Self-Regulation to Develop Industry Self-Regulation Curriculum for Law, Business & Public Policy Schools

McLean, VA – September 10, 2024 - BBB National Programs’ Center for Industry Self-Regulation today announced that it will develop a curriculum on industry self-regulation for law, business, and public policy school programs, filling a significant gap in current higher...

Read the CISR Release
Press Release

BBB National Programs Appoints Amy Steacy as General Counsel, Promotes New Leaders in Children’s Food and Beverage Advertising and Global Privacy

McLean, VA – June 4, 2024 – BBB National Programs announced the appointment of Amy Steacy as General Counsel. Additional leadership promotions include Daniel Range as Vice President of the Children's Food and Beverage Advertising Initiative (CFBAI) and Dr. Divya Sridhar as Vice President, Global...

Read the Press Release
Blog

Industry Self-Regulation Will Shine Post-Chevron

In its landmark decision in Relentless Inc. v. U.S. Department of Commerce and Loper Bright Enterprises v. Raimondo, the U.S. Supreme Court has fundamentally reshaped the landscape of regulatory governance in the U.S. And in the wake of the ruling, the implications for industry self-regulation loom large.
Read more
Blog

U.S. Supreme Court Impact: Judicial Power at Work, Industry Self-Regulation in Play

The U.S. Supreme Court decision, Loper Bright Enterprises v. Raimondo, marked a pivotal shift in administrative law by overturning the Chevron deference doctrine and will have a long-term impact. The ruling also presents a unique opportunity for industries to fill regulatory gaps in a manner that enhances consumer trust.
Read more

 

 

 

Upcoming Events

Hot Topics in Advertising with Haynes Boone

Join us to discuss the ins and outs of advertising tomorrow’s promises while mitigating risks today. This in-depth event features a panel comprised of BBB National Programs' National Advertising Divis ...
Learn more
Oct 30, 2024 Virtual

ABA Section of Antitrust Law’s Consumer Protection Committee

Katherine Armstrong, Deputy Director, National Advertising Division, BBB National Programs joins the discussion on What is the ‘Time is Money Initiative’?
Learn more
Oct 31, 2024 Virtual

Difference Testing & Drivers of Liking and Their Roles in New Product Innovation

Annie Ugurlayan, Assistant Director, National Advertising Division, BBB National Programs joins this Institute for Perception discussion virtually while Sean Marshall, Attorney, National Advertising D ...
Learn more
Nov 05, 2024 White Sulphur Springs, WV

2024 NAPABA Convention

Zheng Wang, Attorney, National Advertising Division, BBB National Programs joins an elite panel to discuss Advertising Regulations in the Age of Influencers, Dark Patterns, and Consumer Reviews
Learn more
Nov 08, 2024 Seattle, WA

 

 

 

Contact Us