50 Years of Advertising Industry Self-Regulation
Advertising Self-Regulation Through the DecadesThe 1960s and 1970s were perilous for the advertising industry due to the threat of government actions to be taken in response to what was viewed as widespread deception and dishonesty in advertising. To clean up its own house, the advertising industry in 1971 created a two-pronged mechanism for advertising industry self-regulation, consisting of the National Advertising Review Board (NARB) and its investigative arm, the National Advertising Division (NAD). Over the past 50 years, each decade has brought heightened scrutiny of truth-in-advertising amid a continuous shifting of advertising trends and ongoing evolution of advertising technologies. Along the way, new precedents have been set in advertising law and from that the consumer has been the primary beneficiary. View Timeline
Honest Ads Kickoff Webinar
On May 18 the founders of the National Advertising Division and National Advertising Review Board got together to talk about why the U.S. system of advertising industry self-regulation works, the challenges faced by advertisers and regulators over the last 50 years, and what they believe will take center stage in the future of ad law.
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