Ad Watchers: When Are Advertisers Responsible for Consumer Ratings and Reviews?
September 22, 2021
In the increasingly digital landscape, the influence of word-of-mouth has gone viral. Before making a purchase, consumers frequently turn to a product or service's reviews and ratings. Since consumers trust what other consumers have to say, brands want to leverage these voices—but are they responsible for them? In this episode, Hal and La Toya explore endorsements and testimonials, as well as the broader category of the implementation of user-generated content in advertising. Listen in to learn about the lines between user-generated content versus testimonials versus endorsements.
Latest Podcasts
Cross Border Privacy Rules Goes Global: A Deep Dive on CBPRs
Privacy professionals are faced with what seems like a never-ending, sometimes overwhelming stream of new privacy laws and regulations, both here in the U.S. and abroad. In this episode of Priv, host Dona Fraser is joined by Victoria Akosile, Deputy Director of BBB National Programs Privacy Initiatives to take you from APEC to global CBPRs, explaining all of the acronyms in...
The Evolution of Advertising in the Children’s Space
In 1974 the Children’s Advertising Review Unit (CARU) was established to protect children under age 13 from deceptive or inappropriate advertising. Over the years, CARU expanded to address new media platforms, new advertising techniques, and to ensure that children’s data is collected and handled responsibly online. Join us to discuss how advertising has changed, identify CARU’s...
Revisiting Consumer Reviews: Incentivized, Inflated, or Authentic?
In this episode of Ad Watchers, our hosts address an issue that is on the FTC’s radar this year: the power of consumer reviews in influencing consumer purchasing decisions, including recent NAD cases reflecting updates to the FTC’s Endorsement Guides as well as the good, the bad, and the gray in advertising using consumer reviews.
Consumer Privacy in Telehealth: An Interview with the ATA
In this episode of Priv, Dona Fraser is joined by Kyle Zebley from the American Telemedicine Association (ATA) to get a check-up on consumer health data privacy in the telehealth industry. From HIPAA to the pandemic to Dobbs to a hodge podge of new state-level privacy laws, Dona and Kyle discuss the companies navigating this complex terrain, how the world of telehealth has changed,...