BBB National Programs Blog

The breadth of the Washington state My Health My Data Act brings digital consumer health protections into focus -- from every angle possible -- and will create important overlaps among existing consumer privacy laws, health and biometrics privacy laws, and this new standard for consumer health data in Washington.

Recent Sanofi SA and Novo Nordisk pricing actions were seen by some as an example of industry self-regulation, but it is a very narrow example. Now, more than ever, is the time for real independent industry self-regulation to take root and grow, meaning guidelines with teeth.

Where ADPPA falls short and why self-regulation is fundamental to the broader data privacy ecosystem, not as a replacement but a good adjunct to support the FTC and other agencies that are subject to limited scope, resources, and capacity to regulate the privacy environment.

The U.S. House Energy & Commerce Committee's TikTok data privacy hearing emphasized the need for a comprehensive data privacy law. The hearing included the vast array of topics that are all being considered by Congress regarding federal data privacy, tech accountability and content moderation, and national security. Check out our takeaways of the most pressing, interconnected issues discussed.

While the crypto market itself is quite revolutionary, its challenges in introducing a new concept to consumers are not new. In every emerging market, business leaders should take steps to generate excitement while being careful to avoid pitfalls by making advertising claims that they can support with evidence.

NAD is expanding Fast-Track SWIFT so that all single-issue claims, express and implied, that do not require review of complex evidence or substantiation are eligible. In SWIFT, challenges are limited to issues that do not require review of complex evidence or substantiation, such as clinical or technical testing or consumer perception evidence, and cases are resolved within 20 business days or less.

Health-related claims remain a priority for the Federal Trade Commission (FTC), signaled by the release of important new guidance at the end of 2022: Health Products Compliance Guidance, replacing the Dietary Supplements: An Advertising Guide for Industry. Get to know these changes for health-related claims.

What makes the Super Bowl “super”? The commercials. In recent years the explosion of increased marketing channels has led marketers to flock to targeted advertising, but the big game stage provides an important opportunity to reach millions of consumers at the same time. This article takes a look at some of the trends from this year’s big game.

In recent years, government scrutiny over the use of artificial intelligence (AI) tools in the recruiting and hiring process has risen. A better understanding of these actions can help business leaders reduce their risk of legal liability and better understand how to use AI and machine learning responsibly in their organizations.

BBB National Programs has released the CFBAI and CCAI 2021 Annual Report, which provides details on the significant events of 2021 and an evaluation of participants’ compliance, which was excellent.